Lucky Orange

Runway Health wants you to travel the world with confidence—without worry that you've packed the right prescriptions in your bag. Their innovative approach to destination-based prescription plans is disrupting the way people plan for a big trip. And they've employed Lucky Orange's CRO toolkit to study how visitors engage with key sections of their website, including country-specific pages that recommend specific medication you may need while in-country. Founder Joshua Rome said, “One of the biggest advantages of Lucky Orange is how much time it saves. You’re taking out a huge step that would have prolonged our development process. And better yet, we’re provided with the analytics we wanted in a convenient and clear manner.” The full success story is now available over on the Lucky Orange blog. . . . #luckyorange #runwayhealth #travel #conversionoptimization

Get ready for BFCM with Sabir Semerkant and today's e-commerce roundtable ⬇️⬇️⬇️

One frustration signal you can use to find optimization opportunity inside Lucky Orange is the rage click. Here's a quick look at rage clicks and what they represent in your website experience ⬇️⬇️⬇️. How to use it inside Lucky Orange: 1. Click "Discovery" 2. Select, "Show me what people who had a frustrating experience did on my website." 3. Click "Discover" to see a list of visitors who had a rage click, shaky mouse or another sign of frustration and confusion. 4. Filter further to people from a specific location, UTM, etc.

If you're a HubSpot user trying to sift through all the apps out there, we highly recommend checking out the UpYourStack Podcast. It's a great show to optimize the tools you use to support your core HubSpot tools. And there's no better place to start than with this episode featuring Lucky Orange's own Sean McCarthy. It's a great chat all about the current and future role of tools like heatmaps and session recordings in website optimization.

The Visitor Profile inside Lucky Orange collects every piece of information you have about a visitor in one handy place. - Watch all their session recordings - Add new details like email address or custom user data - Take notes for you and your team members about that visitor's behavior Here's a quick tour of the visitor profile: . . . . . #luckyorange #conversionoptimization #crm

The 2024 holiday season may come with challenges—like inflation and recession fears—but it also brings big opportunities for those who are prepared. 🛷 Our 2024 Holiday Guide: Advanced Facebook Ads Strategies to Sleigh Black Friday is your go-to resource, packed with 15 expert tips to help you maximize your BFCM performance. Here’s what you’ll find inside: 🎁 Tips on Starting Your BFCM Planning Early  🎁 How to Do More with Your Data (and make it work harder for you!)  🎁 Activating Your High-Intent Audiences for maximum impact  🎁 Unwrapping Creative Ideas that will make your ads shine Ready to sleigh? Grab it here: https://lnkd.in/gm3VGU5G

Taking in all the sights, sounds and tastes of INBOUND 2024!

"There's so many great tactics and best practices—but when they're not subordinate to a bigger strategy, they're just activities." That's why Corey Morris puts strategy first, tactics second in the START planning model. Sounds simple, but if I'm being honest, I'm not a patient person so I always have to fight the urge to jump straight into tactics (aka action) instead of documenting and communicating a strategy. A documented strategy checks two boxes: 1. Motivates and orgnizes the team taking action 2. Tells the campaign's story more broadly so when wins happen they're fully appreciated for their connection to the general org direction (Note: Strategy documentation doesn't have to be a big blown out ordeal. Corey advises that once you can get your entire strategy onto one slide you're on to something.) So, take a deep breath and step on the strategy block before putting pen to paper on your next campaign. . . . . #marketingstrategy #marketingtips #digitalmarketing

Does your marketing strategy fit on one slide? Corey Morris thinks it should—and no cheating with 7-point font. . . . . . #marketingstrategy #marketingtips #digitalmarketing

NEW episode of The Lucky Orange Show now available featuring a conversation with Corey Morris. Corey is Owner, President/CEO at VOLTAGE and the author of the action-heavy new book, "The Digital Marketing Success Plan." In their conversation, Corey and host Sean McCarthy walk through the entire START Planning Process used by the team at Voltage—just in time for your Q4 or 2025 business planning efforts. → Strategy → Tactics → Application → Review → Transformation Five words that we've all heard before, but given a fresh approach by Corey that will help prevent million-dollar missteps, wasted resources and frustrated stakeholders. Three notable takeaways from this discussion before you dive in: 1. Proactive communication allows teams to be creative while sticking to "the plan" ... so the plan has to be tight in the long-term and flexible in the near-term. 2. Understanding what's currently working and what's not (and why) is a very necessary first step in building KPIs and strategies for future efforts. 3. Some channels can be an "opener" and not a "closer" — and that's okay but they require different KPIs and communication standards. Check out the full conversation ➡️➡️➡️➡️ https://lnkd.in/gisuEzRw https://lnkd.in/g-ckWR4B . . . . . #digitalmarketing #marketingstrategy #marketingtips