Lucky Orange

ICYMI: We released a brand new feature called Lucky Orange Discovery a few weeks ago. This feature is part of our broader initiative to make finding key visitor behaviors (and knowing what to do with them) a much simpler process. In today's episode of The Lucky Orange Show, Sean McCarthy and Sarah Bond chat about: - How Discovery came to be - The role of consumer expectations in our product roadmap - Finding space for innovation in a busy project schedule You can find the full episode below ⬇️⬇️⬇️

You can set up custom events inside Lucky Orange based on page visits or element interactions. You can also use our API to pass in events along with any associated metadata. Inside the app: Analytics → Events → Add New Event Here's how it works ⬇️: . . . #luckyorange #conversionrate #websiteoptimization #cro

NEW episode of The Lucky Orange Show featuring a conversation on fulfillment with Francesca DeCastris from ShipBob. 😰 How to prepare for unexpected disruptions 📦 Top tips for inventory management 🌍 What ShipBob's doing to improve sustainability in fulfillment It's a can't miss chat for e-commerce brands in advance of the holiday shopping season (coming so so soon!). . . . . . #luckyorange #shipbob #shipping #fulfillment #ecommerce #3PL

Watching session recordings should sit at the core of a great website optimization effort. If you're new to using this powerful tool, here's everything you need to know about why, how and when to use them. https://lnkd.in/gzAYPdm7

Checklists are great but putting in the work to research YOUR visitors and YOUR website experience will lead to much more focused experiments.

🆕 Case Study over on the Lucky Orange blog featuring an amazing customer—The Paseo Club. This tennis, health and wellness club is leading the way with an amazing member experience that extends through their website. In the case study, we share how Paseo Club balances website optimization needs serving its existing members in combination with new member acquisition goals.

Have you used LinkedIn's Thought Leader Ads? Here's AJ Wilcox's thoughts (pun intended) on their role in a successful LinkedIn ads strategy. . . . . . #luckyorange #linkedin #linkedinads #marketingstrategy

POV: Carlos Trujillo from Speero gives a masterclass on experimentation. His four-pillar approach is a clear roadmap for teams to go beyond a foundation of simple A/B testing. Of course we can push to increase conversion rates but bigger opportunities for impact exist with experiments targeting ... - Customer spend measured by AOV - Purchase frequency - Merchandising (item profitability) Check out the full conversation from The Lucky Orange Show over on our YouTube or Spotify channels. . . . . . . #ecommerce #experimentation #abtesting #luckyorange #speero

Mobile optimization is KEY heading into the early holiday shopping season ... making this a can't miss panel discussion.

Getting a new Shopify store setup is a wonderful feeling—but there's also some normal challenges along the way. Here's your comprehensive guide to streamline the entire process: https://lnkd.in/g6vDrYEB