LPK

EXCLUSIVE: pre-order our report ➡️ https://okt.to/cwtGed LPK's complete deep-dive into the fast-evolving world of sweets and snacks drops later this month—and you can have it first. To get on the list, head here: https://okt.to/UFHP7j #futureofsnacking #snackingcpg #snacksandsweets

Functional beverage is the fastest-growing category in grocery—but it’s also the least forgiving: https://okt.to/9BhacA “In a category as crowded and volatile as functional beverage, you’ll quickly see that the competitive forces are extraordinarily intense,” says LPK’s Chief Growth Officer, Jesse McMullin, a multi-hyphenate in functional beverage who has led the development and branding of over 140 on-shelf CPG products in his career. “The key to understanding these forces—and to maintaining a competitive advantage—lies in being self-aware about your brand and your business dependencies.” In our latest piece on lpk.com, McMullin gives guidance on navigating the complexities from seed to shelf: https://okt.to/sWZB1F #functionalbeverage #bevtrends #cpg #brandgrowth

Did you watch it yet? https://okt.to/CPnqQS Emily Flannery, Meredith Post and Kyle Schutte recently glimpsed the future of the snacking category—and the shifts coming are tectonic. If you’re a leader in snacking CPG, click through and watch our experts’ take on the consumer behaviors disrupting the space, the brave brands keeping up and how to reorient your business to drive future obsession. See it right here: https://okt.to/kvVoAm #futureofsnacking #snackingcpg #snacksandsweets #CPGtrends

We are excited to see LPK packaging design work for Café Bustelo® making the Dieline 'Best of June' list! Cheers to our great partners at The J.M. Smucker Co. for this well-deserved mention! ☕

Long beloved for its bold flavor and focus on cultural traditions, heritage brand Café Bustelo® is evolving to keep pace with changing consumer tastes, debuting ready-to-drink, espresso-style iced coffees that are perfect for summer sipping. “In recent years, we've started to see many of our coffee customers, both young and old, reach more and more for iced coffee—but they still want that iconic flavor of Café Bustelo's espresso-style roasts that they love," says Eduardo S. Merino, MBA, Senior Brand Manager of Café Bustelo. "This new product intentionally combines our nearly century-long mastery of coffee with a cold and refreshing taste for an iced coffee that is brand-new, but somehow feels completely familiar to our Café Bustelo family. ¡Salud!" To learn more about LPK’s collaboration with The J.M. Smucker Co. on the design work, head here: https://okt.to/esDxf7

Content worth binging: our recent Roundtable, The Future of Snacking, is now available on demand: https://okt.to/y5r8ov Watch as our experts share their perspectives on how and why the category is changing—and the strategies they recommend to CPGs to keep pace. And while you’re there, pre-order our complete category report, dropping next month. Watch it here: https://okt.to/0O8dZj #futureofsnacking #snackingcpg #snacksandsweets #CPGtrends

Don't make the mistake of ignoring your customers’ needs: https://okt.to/V0bBNo “Think about yourself as part of an ecosystem,” says Jesse McMullin, LPK’s Chief Growth Officer and an expert in CPG strategy, with experience leading seed-to-shelf journeys for brands across functional food & beverage. “Your brand is working in concert with suppliers, manufacturers, distributors and retailers—all of whom have different interests. And that’s all before your product even makes it in front of a consumer who’s shopping.” Read more: https://okt.to/YpmjkD #functionalbeverage #bevtrends #cpg #brandgrowth

🍿🍫 ICYMI: Our "The Future of Snacking" Roundtable was full of the key insights shaking up the snacking category. We covered everything from the impact of GLP-1s, how Gen Z is changing what 'Better-for-You' means, and the brands pushing Limited Edition products beyond just traditional holidays. 📺 Watch the Roundtable here: https://okt.to/bFG14p #futureofsnacking #snackingcpg #snacksandsweets #CPGtrends Emily Flannery Kyle Schutte LPK

Were you there? https://okt.to/oLvGTA Last week, Emily Flannery, Meredith Post and Kyle Schutte glimpsed the future of the snacking category—and the shifts coming are tectonic. If you’re a leader in snacking CPG, click through and watch our experts’ take on the consumer behaviors disrupting the space, the brave brands keeping up and how to reorient your business to drive future obsession. Watch it right here: https://okt.to/enGWAU #futureofsnacking #snackingcpg #snacksandsweets #CPGtrends

Our innovation strategy has always been rooted in delivering product concepts that meet real needs based on our next-level understanding of our consumers. This spirit is reflected in recent innovation launches we have announced including our Hostess® Meltamors™, Café Bustelo® Espresso Style Iced Coffee Beverages, Jif® Peanut Butter & Chocolate Flavored Spread and Milk-Bone® Peanut Buttery Bites. Thank you to the countless employees who worked to bring these exciting concepts to life. I appreciate your continued passion and commitment to innovation that creates excitement for the categories we participate in and introduces new ways to deliver our brands consumers love.