LPK

During our recent roundtable, The Future of Pet, Kyle Schutte discussed how AI-driven product innovations are propelling the category forward. Advancements in tech are allowing brands to offer more personalized, scalable solutions to enhance pet care and well-being. Category experts, Carina Sandoval and Meredith Post shared additional data-backed consumer insights and cultural trends that are informing pipeline efforts. Watch the full recording here: https://okt.to/Ctj8gI

Dunkin’ keeps things interesting all year round with delicious seasonal coffee flavors that come and go as quickly as the season. With flavors worth FALLing for and designs that pop off the shelf, each one captures the essence of fall in every sip! Cheers to our partners at The J.M. Smucker Co. for giving consumers exactly what they crave with Dunkin' at-home.

Brands vs. Private Label: A Battle for Consumer Attention 🛒 As private label continues to gain market share — whether through essential products or savory snacks — brands are facing new challenges to capture consumer attention and loyalty. The competition for shelf space is intensifying, and it's crucial for brands to sharpen their strategies and stand out. LPK's recent article dives into this dynamic and offers insights on what brands can do to combat the private-label players. Read the full article here: https://okt.to/sIbiSq 🧀 PS. If the Cheez-it design looks familiar, it's because we did that. You can read the case study here: https://okt.to/ImX9VW

Register to receive the recording! 🎥 We're hosting a virtual roundtable on The Future of Pet this Thursday, 9/26 at 12 PM ET. If you can't make it - go ahead and signup to receive the recap and recording after the event. We’ll share the major factors propelling the pet category forward and explore how brands can adapt to meet evolving consumer expectations. Register here: https://okt.to/m1NpXV

Modern pet parents are falling for these donut inspired Milk-Bone dog biscuits! Inspired by the iconic flavors of Dunkin donuts, these maple bacon flavored biscuits are the perfect seasonal treat for our furry friends. The J.M. Smucker Co. partnered with LPK on the packaging design for these delightful treats.

Learn about the latest product innovations in the pet industry and the driving forces behind emerging trends. 🐶 Join us for a virtual roundtable: The Future of Pet on Thursday, 9/26 at 12 PM ET, where we’ll discuss the major factors propelling the pet category forward and explore how brands can adapt to meet evolving consumer expectations. RSVP here: https://okt.to/Gk2t9S

We used AI to create a Digital-first Beauty Brand for Gen Alpha. ✨ Meet: SQU@D, an AI brand concept developed by Meredith Post and David Volker. Through a series of experimental exercises, our creative directors and AI experts collaborated to blend human ingenuity with machine efficiency, yielding impressive results. To learn more about how LPK is experimenting with AI, click here: https://okt.to/HDOj0r

CPG companies like Mars, Unilever, and L'Oréal have endorsed a statement advocating for extended producer responsibility (EPR) for the packaging industry. “To solve the packaging waste and pollution crisis, a comprehensive circular economy approach is required. We must: eliminate the packaging we don’t need; innovate to ensure all the packaging we do need is reusable, recyclable or compostable; and circulate all the packaging we use, keeping it in the economy and out of the environment." - Ellen MacArthur Foundation Click here to read more about our perspective on EPR laws for CPG companies: https://okt.to/UN8Knw To read the full statement and list of companies who endorsed it, click here: https://okt.to/eyXY8u

Want to learn more about modern pet parents and the major factors driving the category forward? Join us for a 45 min virtual roundtable on Thursday, September 26th at noon EST. RSVP here.

GLP-1s like Ozempic are causing a significant shift in how consumers choose and purchase food, with users buying 8% less food on average. But the real opportunity lies in high-protein foods that align with the needs of semaglutide users. Brands offering protein-packed options like lean meats, Greek yogurt, plant-based protein, and protein bars are seeing increased demand. Those succeeding in this space are also using functional ingredients and digital platforms to communicate their value. As protein intake becomes a bigger priority, food brands that adapt to this trend will stay ahead. Read more about how GLP-1s are reshaping food consumption in the full article below. https://okt.to/9rs3Pg