For years, NPS has been the gold standard for measuring customer loyalty. But today, customer expectations are more complex—and so is loyalty. ⠀ In our latest blog, Loyalty Research Center examines why relying solely on NPS could leave gaps in your understanding of customer relationships. We propose a more comprehensive approach, combining quantitative metrics with qualitative insights to drive real loyalty and business growth. ⠀ Explore how you can refine your measurement strategy to strengthen customer connections and improve business outcomes. ⠀ 🔗 https://lnkd.in/grTdEPsc ⠀ #CustomerExperience #CX #NPS #BusinessStrategy #CustomerLoyalty #CustomerSuccess #CustomerInsight #BusinessGrowth
Loyalty Research Center
Market Research
Indianapolis, IN 857 followers
Customer behaviors drive business success. We will show you how to measure, manage, and change them effectively.
About us
The Loyalty Research Center is a research and consulting company that partners with B2B, B2C and non-profit clients to measure and manage relationships with customers and employees. Using scientific modeling principles and best practices research, we design customized programs to help clients attract new customers, retain profitable customers, and expand current business. We work with our clients to improve customer and employee retention, prioritize and implement effective change strategies, and maximize profits through better understanding of loyalty segments and their drivers, customer expectations, and competitive strengths and weaknesses. If your company's goal is to minimize customer defections, strengthen its relationship with customers, and increase customer spend or share of wallet, the Loyalty Research Center recommends adding customer loyalty measurement into your customer retention strategy. Customer loyalty measurement will give you a better understanding of the relationship you have with your customers and how to improve it.
- Website
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http://www.loyaltyresearch.com
External link for Loyalty Research Center
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Indianapolis, IN
- Type
- Privately Held
- Founded
- 1997
- Specialties
- Customer Loyalty, Market Segmentation, Market Research, Member Engagement, Customer Experience, CX, VoC, and Employee Engagement
Locations
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Primary
Get directions
8777 Purdue Rd
Suite 100
Indianapolis, IN 46268, US
Employees at Loyalty Research Center
Updates
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Conducting research with customers is a vital step in the due diligence process. Coupled with financial analyses, it provides a broader picture as to the valuation of a target as well as growth potential. Learn more about how customer diligence can be used in our latest thought piece: #pe #privateequity #investment #diligence
Use Customer Diligence To Mitigate Risks in Private Equity Deals - Loyalty Research Center
https://www.loyaltyresearch.com
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EXCITING NEWS!! 🎉🎉 After over 20 years in Nora, Loyalty Research Center has moved to a beautiful new location conveniently close to Founders Row. Thank you so much to TWO MEN AND A TRUCK® and our friends at Brightworks Group LLC for making this such a smooth and easy transition!! In the Indy area? We would love to see you. Stop by and peep our beautiful new views. Looking forward to an even bigger and brighter future for the LRC!
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