LiveRamp reposted this
We’re LIVE with Travis Clinger, Chief Connectivity and Ecosystem Officer at LiveRamp on the #EcosystemAces podcast - hosted by Chip Rodgers, Chief Partner Officer at WorkSpan
LiveRamp is the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. LiveRamp provides the flexibility to collaborate wherever data lives to support various data collaboration use cases - within organizations, between brands, and across its global network. Hundreds of global innovators - from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders - rely on LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of first-party data while staying on the forefront of evolving compliance and privacy requirements. LiveRamp is based in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.
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The LiveRamp enterprise data connectivity platform connects people, data, and devices across the digital and physical world, powering people-based marketing and allowing consumers to safely connect with the brands and products they love.
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LiveRamp reposted this
We’re LIVE with Travis Clinger, Chief Connectivity and Ecosystem Officer at LiveRamp on the #EcosystemAces podcast - hosted by Chip Rodgers, Chief Partner Officer at WorkSpan
Big news from Chrome on 🍪 🍪 🍪 The good news is that marketers can get the best of both worlds: the reach of authenticated inventory across cookieless browsers, CTV, and more cookie-based reach on Chrome. Every marketer should be doing both. As Travis Clinger, LiveRamp Chief Connectivity and Ecosystem Officer outlines in this blog, cutting-edge marketers have implemented cookieless solutions that offer better performance than those powered by third-party cookies alone. Plus ⬇️ “Marketers want to reach consumers where they’re spending time, and that’s increasingly on CTV and mobile apps – two of third-party cookies’ most glaring blind spots. Cookies’ strength, open web programmatic advertising, is just one of the many channels where marketers need to engage their customers” ➡️ Read more about LiveRamp’s perspective on Google’s announcement and discover how we’re working hard to make every consumer experience addressable and measurable: https://bit.ly/46gMvCK
LiveRamp reposted this
🎯 Are you ready to supercharge your advertising campaigns? Join Dynata and LiveRamp for a webinar on leveraging attitudinal data to enhance your campaign targeting. Join our 45-minute webinar to discover: 🚀 Strategies to seamlessly integrate attitudinal data into programmatic buying for maximum impact. 🔍 How brands and agencies can create their own first-party data while staying privacy-compliant. 📊 Holistic measurement techniques to evaluate the effectiveness of your new audience approaches. 💼 Real-life case studies of brands that have successfully built massive, high-value audiences with attitudinal data. 👇 Register today.
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LiveRamp reposted this
Signal loss is no longer something marketers can ignore. Deloitte recently reported that companies risk losing at least $91 million in revenue per year due to the deprecation of third-party ad IDs. Why is signal loss a problem, and what can you do about it? In part two of my new two-part series on signal deprecation, written with WasteNot, I explain how the loss of third-party data is impacting the two things marketers care about most: 🛍️Personalization 📊Measurement I also share guidance on how marketers can leverage first-party data and new innovations to not just survive, but thrive in 2024 and beyond. See part two here:
LiveRamp reposted this
The advertising landscape is evolving rapidly, shifting from third-party signals to first-party authentications. To thrive in this modern, first-party data age, understanding how we got to this point is crucial. In the first installment of my new two-part series on signal deprecation, crafted with WasteNot, I dive into the history of third-party advertising IDs and the reasons behind their sunset, with clear next steps on how to strive in our new landscape. Explore part one here:
As more people watch live streams—with millions tuning in at once—we need fast and reliable ad solutions. Are current technologies able to keep up with this trend? And is programmatic advertising ready to work live and on a large scale? If you're in Cannes, catch LiveRamp's Luke Fenney and leaders from Yahoo, Amazon Web Services (AWS), and Snowflake for a panel discussion, "The Work Behind Making Live Work for Advertisers" from 10:40 - 11. If you go, let us know your takeaways!
Are you ready for Cannes Lions International Festival of Creativity? Here are some of the panel discussions you might see us at this week! 🛍️“You Are What You Buy” with Kroger & Mindshare Ft. LiveRamp's Kevin Dunn, VP of Retail & CPG Sales 📊“Data Collaboration Will Drive True Scale & Innovation for Retail Media” with Beet.TV, Havas Media Network, United Airlines, and Tripadvisor Ft. LiveRamp’s Daniella Harkins, SVP, Product, GTM 🧑💻“The Work Behind Making LIVE Work for Advertisers” with FreeWheel, Snowflake, Amazon Web Services (AWS), and Yahoo Ft. LiveRamp’s Luke Fenney, SVP, Connectivity & Ecosystem Publishers 🔮“The Future of Identity” with OpenAP, NBCU Advertising & Partnerships, and TransUnion Ft. LiveRamp’s Daniella Harkins, SVP, Product, GTM
🎬 Clap de fin pour le Data Collaboration Summit 2024 ! Un évènement unique grâce à la magie de la datacollaboration et la présence de tous les experts ! Des échanges et des témoignages passionnants ont fait de cet événement un véritable succès. 🙏🏻 Un grand merci à tous les intervenants, participants et à Numberly (1000mercis Group) Nous espérons vous retrouver aussi nombreux lors de nos prochains événements. #DataCollaborationSummit #Innovation #Expertise
C’est parti pour le Data Collaboration Summit 2024 🔥 It’s time ! l’évènement Data Collaboration Summit 2024 organisé par LiveRamp & Numberly (1000mercis Group) commence ! Une demi-journée qui s’annonce riche en échange sur la Data Collaboration ! On se donne rendez-vous pour assister à des conférences inspirantes et des témoignages d’experts de différents secteurs : retail, travel, téléphonie… 💡 Rencontrez nos équipes LiveRamp sur place 🤝 #MediaCollaborationSummit #Expertise #Datacollaboration
As third-party cookies phase out, it’s harder for brands to connect with customers. But Albertsons Media Collective is ahead of the game. They’re using LiveRamp’s tools and Google's Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR) solution to help their advertisers get better audience reach using their first-party data. Now, Albertsons Media Collective is running national campaigns on popular streaming services - and this is just the beginning! Together, we’re making customer connections stronger and more meaningful, all while respecting privacy. https://bit.ly/3KpmCXu
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