Lippincott

It's a happy Friday, indeed.   Thank you to Graphis Inc. for recognizing our work with DigiKey, Bombardier, State Street and Danaher Corporation in this year's design competition.   We are so proud of the magic we've created together. Congratulations to all!

New York City, meet Elimini.

In the fight against climate change, carbon removal is crucial. In fact, nearly all realistic pathways to limiting global warming require deploying carbon removal technology at scale, while tripling renewable energy capacity. Now, after being touted for decades, carbon removals are finally stepping into the limelight with Drax Group, the UK’s largest renewable power provider, at the center. We helped them create a new subsidiary brand with an ambition to not just remove carbon, but to transform the market itself. Meet Elimini, a new brand poised to make this essential process into a world-changing reality by meeting soaring demand for both 24/7 renewable energy and high-integrity carbon removals. As the brand launches today at Climate Week NYC, we couldn’t be prouder of our partnership with our clients and the team that made this possible. See the work: https://bit.ly/4gE3nIi #climateweek

When it comes to B2B sales and marketing, we're not understanding each other. The good news? There's a clear solution to this tension. Tomorrow, join Lippincott's Chris Ciompi and David Pianin and Oliver Wyman's Gabe Knapp, as they unpack the root cause of this misalignment, and share the winning tactics for creating a seamless sales and marketing strategy—ultimately generating stronger demand for your brand. Register before tomorrow's session: https://bit.ly/3XmE84D

Meet Lilah. A 45-year-old marketing exec living in Oakland, California, with her husband and children. She's ambitious, speaks her mind and is powered by AI. In the latest installment of our AI PLAY series, we explore the powerful, humanized insights brought to life by Lilah (a personified, personalized AI bot) and what this means for the future of consumer segmentation. Check it out: https://lnkd.in/e2WReHtc

How do we stop designing for the algorithm and start designing for us? Join Brendán Murphy, Global Creative Director at Lippincott, as he shares how designers can avoid the sea of sameness, and in turn, create brands that are bold, make noise, and embrace and own their differences. Tune in on October 11 at 4pm ET.

As marketers, we often focus on splashy campaigns and lower-funnel conversions. But what about the "messy middle?" The part where people spend their time listening and researching, not ready to make a purchase but wanting to understand their choices. We're talking about the mid-funnel. And today, it's never been more important to utilize its power—especially when it comes to establishing a strong organic search presence. Lippincott's David Mayer and Tom Ajello™ break down the 5 ways brands can build organic ranking and supercharge engagement. Get the full story here: https://bit.ly/3XnZLl8

In our increasingly digital world, it’s no surprise that breakthrough B2B sales and marketing strategies have become harder to find. Customers are demanding an experience that’s similar to what they receive as B2C consumers—one of convenience and personalization. And the lines between sales and marketing are blurring, creating tension and confusion. Join Lippincott's Chris Ciompi and David Pianin and Oliver Wyman's Gabe Knapp as they unpack the winning tactics for creating a seamless sales and marketing strategy, ultimately driving higher quality leads and overall business growth. Register now: https://lnkd.in/ejdcJxre

Brands are often taught to color within the lines—but that's never been Kory Marchisotto's MO. So, it was only fitting when she joined E.L.F. BEAUTY as CMO, a brand with a penchant for disruption and a renegade spirit to match. Five years into her role and she's blown past industry benchmarks, broken records across digital platforms, and brand awareness has doubled. So naturally, we wanted to dig into just how she got there. In the latest episode of #IITMpodcast, Kory shares the principles that guide her and what makes for a winning brand— from being equal parts fearless and disciplined to ensuring your C-Suite and community are on the same page. Listen now: https://lnkd.in/eHyMWMsT

"Future-readiness means being a voyeur, having a healthy paranoia about what’s next and having a bit of rebellion in you.” Get Lippincott's David Mayer's take on what it means for brands to be future-ready on the latest episode of Regan Robinson's Future Fit podcast, out now: https://apple.co/3XAoaFv