Curious about how curiosity can fuel marketing success? 🌟 In a recent Let's Talk Marketing Podcast Episode, Linqia’s very own Maria Sipka dives into the human side of marketing and the power of authentic connections. 💬👥 Maria shares her journey from real estate to co-founding Linqia, emphasizing listening, empathy, and human-powered marketing. Tune in to discover: 💭 The importance of curiosity and listening in marketing. 🧠 How to identify and solve customer pain points. 🤝 The role of human-powered marketing in an AI-driven world. ❤️ The GIVE code: Generosity, Infinite Mindset, Vulnerability, and Energy. 📚 The power of social impact storytelling. ⚖️ Balancing personal and professional life while leading with passion. Don’t miss this inspiring conversation! Listen now: https://lnkd.in/g_p22qi2 #creatoreconomy #influencermarketing #socialmedia
Linqia
Advertising Services
San Francisco, California 5,262 followers
Linqia is the calm in the chaotic sea of influencer marketing.
About us
Linqia is the calm in the chaotic sea of influencer marketing. We are a full-service, tech-enabled platform that handles campaigns for the world’s leading brands from influencer selection to creative strategy to scale. While some influencer companies offer only technology and others operate as creative agencies, Linqia leverages both science and storytelling to help brands create emotive, human-first campaigns with inspiring content optimized by metrics-driven confidence. We distill 1.5 billion data points down to answer who are the right influencers, what are the right social platforms, and what is the best combination of content to deliver the optimal business results. Combining proprietary technology with a data-driven methodology, our refined and tested process scales influencer marketing investments. A pioneer in the industry with over a decade of experience and backed by the industry's largest measurement suit, Linqia is trusted by more fortune 500 brands than any other influencer marketing company. We’ve partnered with over 650 brands — including McDonald’s, Clorox, Anheuser-Busch, GM, and Bayer — and run thousands of successful campaigns. We create long-lasting relationships with our clients and apply learnings from previous campaigns to drive ongoing success, regularly out-performing established benchmarks. Enterprise brands know that influencer activation is no longer a nice-to-have, but rather an essential piece of their marketing strategy. However, it’s a complex world to navigate. We take the guesswork out of the equation, ensuring the greatest experience for both our clients and their customers.
- Website
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https://www.linqia.com
External link for Linqia
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Native Content Marketing, Content Marketing, Native Advertising, Content Distribution, Influencer Marketing, Influencer Outreach, Paid Advertising, Influencers, Creator Marketing, Creators, Demand Generation, Brand Awareness, Brand Lift, Measurement, Multivariate Testing, A/B Testing, and Media Buying
Products
![Click here to view Resonate: The Influencer Marketing Discovery & Insights Platform]()
Resonate: The Influencer Marketing Discovery & Insights Platform
Influencer Marketing Software
Linqia is the leading influencer marketing platform that delivers guaranteed influencer ROI for the enterprise. Linqia’s unique combination of strategy and technology provides the world’s largest brands and their agencies with seamless execution.
Locations
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Primary
Get directions
965 Mission St
5th Floor
San Francisco, California 94103, US
Employees at Linqia
Updates
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⭐ Linqia is proud to present “On the Street” (OTS) a new service featuring branded content hosted by top OTS creators. 🎤 Our OTS offering covers the end-to-end management of executing high-quality interview content including the most difficult and many times overlooked elements including… 📽️ Professional on-site video production 📝 Signed releases for anyone appearing in the content (interviewees and extras) 📍 Location scouting and prepping 🎬 Pre and post-production 🤝 Pre-approved brand safe and OTS experienced creators Read the full press release: here: https://lnkd.in/dWCwjx8p #influencermarketing #socialmedia #creatoreconomy
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Mark Your Calendars! 🗓️✨ Join us for an exclusive conversation with Linqia's Denise Vitola and Sarah Leinberger, Head of Snacks Brand Experience Marketing at General Mills, as they discuss how General Mills is going back to school with creators! 📚 ⭐ Back-to-school is an emotional roller coaster for families. How can marketers navigate this pivotal sales moment gracefully and authentically? The answer lies in influencer marketing! We'll discuss how General Mills and its brands we all know and love like Chex Mix, Totinos, and Nature Valley think about back-to-school. 🧃💡 🗓 Date: July 31, 2024 ⌚ Time: 9 AM PT / 12 PM ET This is one you don’t want to miss! #creatoreconomy #influencermarketing #socialmedia #backtoschool
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🚨Influencer & Social Media News Alert!🚨 🎼 Instagram Now Lets you Add up to 20 Songs to your Reels ✏️ Meta adds Custom Offers to Instagram ad CTAs 🖼️ Instagram Is Restricting the Promotion of Variable Image Size Carousels 🎉 TikTok Announces New Eventbrite Integration 💭 Instagram Officially Launched Notes on Reels and Feed Posts 🤝 YouTube is Beta Testing a New Community Space ❤️ Instagram Experiments With Super Likes for Stories 🤖 Meta’s Testing AI Comment Summaries on Facebook ➡️ Be sure to follow Linqia to stay up to date on all things #socialmedia #creatoreconomy #influencermarketing
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🥁 Drumroll please... our LIVE podcast guest is… 💥 Nadya O. Okamoto! Co-founder of August, author of Period Power, and an inspiring creator with over 5 million followers. Nadya will be joining Linqia’s Keith Bendes and Brendan Gahan onstage in NYC for a live recording of the Creator Economy Live podcast. ️ Huge thanks to Creator Economy NYC for putting on this incredible event! It's going to be an incredible night of connecting with the creator community, marketers, brands, and other industry pros. Here are all the details: 🗓️ Date: Monday, July 29th ⌚ Time: 6:30 PM - 9:30 PM EDT 📍 Location: NYC - Marriott Marquis 🌟 Register here: https://lu.ma/cenyc-july #creatoreconomy #influencermarketing #socialmedia
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Remember a year ago when Jim Louderback predicted a surge of creator-turned-politicians on our Creator Economy Live podcast? 👀 Last week, our Creator of the Week (COW 🐄) on the CEL Pod was Fidias Panayiotou—a 24-year-old prank creator with no prior political experience, elected to represent Cyprus in the European Parliament. 🇨🇾 🔮 Is this the future of politics? We predict that in the coming years, many politicians will be former content creators. What do you think? #CreatorEconomy #InfluencerMarketing #SocialMedia
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What’s the value of organic reach anymore? 🤔 Five years ago, influencer marketing was simple: an influencer’s following equaled potential reach. But fast forward to today, and algorithms have complicated that equation. As we move towards curated 'for you' pages, you may question why influencers are used for organic posts when paid reach is so accessible. In a recent Forbes article, Linqia's Keith Bendes explains why organic reach is still highly relevant if you want to drive results with influencer partnerships. Here’s a snapshot of his breakdown: 1️⃣ Loyalty and Trust: Influencer recommendations significantly impact purchasing decisions, especially from long-time followers who engage deeply with their content. 2️⃣ New Audiences: Influencers connect brands to niche communities that paid ads might not effectively reach. 3️⃣ Influencer Handles: Content from influencer handles outperforms when repurposed on brand channels, even in paid media. 👉 Read the article for the full scoop: https://lnkd.in/gq39sUz8 #creatoreconomy #influencermarketing #socialmedia
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Have you tuned into the latest episode of Creator Economy Live? 🌟 This week Keith Bendes and Brendan Gahan sat down with Steph M. to talk about the ever-changing landscape of the creator economy. They highlighted: 💭 TikTok redefining who can be a creator 📊 Updates measures of success 🤳 New career aspirations for the next generation Catch the full episode to hear more about the exciting future of the creator economy 👉 https://lnkd.in/dKutaieJ #creatoreconomy #influencermarketing #socialmedia
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Linqia is LA-bound! 🌟 This week Linqia’s Maria Sipka and Adam Gordon will be attending the Association of National Advertisers Digital & Social Media Conference! We’re looking forward to hearing from industry leaders like Christopher "CTM", Jennifer Brace, Amy Hu, Joshua Palau, Lisa Poppen, Janina Lundy, and Anna Johnson 📧 If you're attending, let's make plans! Send us a note at [email protected]. See you there! #CreatorEconomy #InfluencerMarketing #SocialMedia #ANADigitalandSocialMedia
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🚨Influencer & Social Media News Alert!🚨 ⚙ YouTube announced several new tools for creating Shorts 🫧 Facebook tests uncluttered Reels viewing ‘Clear Mode’ 🙅 TikTok adds teen ad rules, new AI disclosure needs 👀 Chasing YouTube, Spotify adds comments to podcasts 🎹 YouTube's eraser tool removes copyrighted music easily 🎥 Instagram Isn’t Focused On Long-Form Video 🤝 Instagram adds “Collaboration” to Pro Dashboard features 💁♀️ TikTok profile pages list videos by Latest or Popular on desktop ➡️ Be sure to follow Linqia to stay up to date on all things #socialmedia #creatoreconomy #influencermarketing