For years, marketers have always struggled to justify their marketing effectiveness without the right attribution and measurement in place. Join us live on 📅 July 25 ⌚ 8:00AM PST for an interactive webinar to uncover the real truth behind Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA). We'll be answering some of the pressing questions that most marketers fail to answer: 💡 Are the ROAS and revenue reported by ad platforms truly correct? 💡 Why do you see major difference in reported vs actual revenue generated? 💡 What are the factors that cause discrepancies in reports across reporting tools and ad platforms? 💡 How MMM can be used to accurately measure TOF investments and its impact on BOF conversions? We'll also dive deeper into understanding the pitfalls and limitations of traditional attribution models. Learn how to leverage advanced measurement and incremental attribution methodologies to gain accurate insights into your marketing effectiveness.
Lifesight
Advertising Services
New York City, New York 35,337 followers
Better marketing decision-making with Universal Attribution, Marketing Mix Modelling, Incrementality Testing, Causal AI.
About us
Lifesight is a unified marketing measurements platform that empowers modern marketers to make better decisions and achieve profitable growth in privacy first era using Universal Attribution, Marketing Mix Modelling, Incrementality Testing, and Causal AI. Our unified marketing measurement suite provides you with all the below capabilities in one stack. Lifesight Connect: Centralize your data for a unified view that enhances your analysis and powers your decision-making. Lifesight Measure: Multi-touch attribution, Marketing Mix Modeling, and Incrementality Experiments — all under one hood to help you improve mROI with confidence. Lifesight Action - Provide that boost to your strategy with AI insights & and recommendations, tailoring your campaigns for precision and profitability. Lifesight Analyze - Distil complex data into clear, actionable marketing intelligence that powers incremental customer lifetime value. Trusted by 500 leading brands worldwide, including GroupM, McDonalds, Coca-Cola, Accenture, Subway, KFC, Bose, Honda, and more, Lifesight is your marketing superpower in the Privacy-First Era. Better data. Better decisions. Better ROI Book a demo - https://www.lifesight.io/demo?utm_source=social&utm_medium=linkedin&utm_campaign=main-landing-page
- Website
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https://www.lifesight.io/?utm_source=social&utm_medium=linkedin&utm_campaign=main-landing-page
External link for Lifesight
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York City, New York
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Marketing Technology, Identity Resolution, Customer Data Platform, Omnichannel Engagement, Marketing Attribution, Advertising Attribution, Marketing Measurement, Advertising Analytics, Incrementality Testing, Incrementality Measurement, Media Measurement, Multi Touch Attribution, Cross Channel Attribution, MTA, MMM, Media Optimization, and Geo-Testing
Locations
Employees at Lifesight
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Rick Burish
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Jeff Friedman
Oncology Program Manager at Aquent | Integrative Wellness Life Coach at LifeSight Coaching | TEFL-Certified ESL Tutor at Preply
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Vijay Kalabandi
AdTech Strategist | Programmatic Advertising Specialist | Audience Management Pro | Data-Driven Ad Operations Expert
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Rohit Maheswaran
Enabling privacy-first marketing measurement that growing brands can trust 🚀 | Co-founder at Lifesight
Updates
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Consider a scenario where a user clicks an ad and converts 30 days later. Did the click drive the purchase? Probably not. The user likely encountered many other ads in those 30 days. So, was it the initial click or the other viewed ads? The new View-Through Attribution (VTA) feature answers this question. It is an advanced solution that attributes conversions to ads viewed but not clicked, using platform metrics and machine learning. With this new feature, you can: ✔ Capture the full customer journey by attributing conversions to ads even when users don't click them. ✔ Understand the performance of your display/video ads by identifying how they contributed to conversions. ✔ Improve the accuracy of your attribution and optimization by including view-through metrics. Discover how VTA can transform your ad insights and drive more effective marketing strategies. Learn more about our latest feature update👉 https://lnkd.in/dJBV9bQU
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Businesses use MMM to eliminate unprofitable channels and strategically allocate budgets. It gives you the return on every marketing investment by managing multiple variables, even as they change over time. For reliable insights and optimal decisions, frequent validation and calibration are a must. Lifesight's new feature update validates MMM predictions, helping you: ✔ Validate accuracy by setting aside data during the validation period. ✔ Identify discrepancies and maintain consistency with iterative backtesting. ✔ Maintain your model's accuracy with optimization recommendations. Discover more about our latest update👉 https://lnkd.in/dJBV9bQU
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🎉Exciting announcement 🎉 We are thrilled to announce that Andrew Covato has joined Lifesight as our Strategic Advisor! Andrew is the Founder and Managing Director of Growth By Science, and is a marketing measurement maven, with previous leadership roles at Google, Meta, Netflix, and Snap Inc. Lifesight is at the forefront of innovation in the measurement space and his extensive experience and deep expertise in measurement and growth strategies will be contribute significantly our product strategy and outcomes for our customers. We can't wait to see the amazing things we'll achieve together. #marketingmeasurements #marketingscience #teamlifesight
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It's time to move on to better things! Multi-Touch Attribution (MTA) is increasingly flawed today. It's unreliable, too dependent on assumptions, and doesn't account for incrementality. See what Lifesight can do for you next!
Enabling privacy-first marketing measurement that growing brands can trust 🚀 | Co-founder at Lifesight
🔍 Exploring the Flaws of Multi-Touch Attribution (MTA) Multi-Touch Attribution (MTA) has long been a staple in key marketing measurements, but it faces significant challenges in today’s digital scene. Here’s why MTA may not be the most reliable tool: 1️⃣ Diminished Data Reliability: The once dependable single source of truth for data has evolved. The accuracy of touchpoint data, crucial for attribution and journey tracking, has been compromised in its traditional form. 2️⃣ Dependency on Modeled Assumptions: Many attribution models rely on algorithms that fill gaps with estimates where direct tracking isn’t possible. While necessary, this can obscure the true impact of marketing activities. 3️⃣ Lack of Incrementality Consideration: Perhaps most critically, MTA doesn't effectively account for incrementality, leaving a gap in understanding the additional value generated by specific marketing efforts. 4️⃣ In-platform Testing Limitations: While some platforms offer incrementality tests, accurately identifying and comparing treatment and control groups remains a challenge, which can skew results. 📈 Embracing a more holistic approach that addresses these shortcomings is essential for accurate marketing measurement. 📥 Interested in a more robust framework? Message me or reach out for a demo to see how Lifesight can enhance your measurement strategy with innovative solutions that deliver clearer, more actionable insights. #marketinganalytics #performancemetrics #digitalmarketing #marketingmeasurement #mta
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Your biggest blind spot might be your biggest opportunity! Read about how Lifesight helped a brand increase its revenue by 38% by tapping into offline data, data they were previously overlooking. Could this be the missing piece in your marketing puzzle too? 🤔💡
Enabling privacy-first marketing measurement that growing brands can trust 🚀 | Co-founder at Lifesight
🚀 From flatline to frontline: Discover how Lifesight transformed a $60M brand’s strategy. Driving a 38% incremental revenue increase in just 6 months by integrating offline insights with online efforts. Challenge: Dependency on digital metrics missed key offline opportunities. Solution: Lifesight introduced unified marketing measurement, merging online and offline marketing measurement strategies for a holistic insights. Results: A 38% incremental sales uplift from this integrated approach. Redirecting focus from solely digital to a balanced mix including upper funnel offline media. 👉 Swipe through to see how your brand can achieve similar success with Lifesight. #revenuegrowth #marketingstrategy #offlinemarketing #measurement #incrementality
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Have you ever wished for a simpler way to track your online advertising performance? Our latest integration with Criteo, the powerhouse of online display advertising, is here to make that happen! With this new integration, you can easily: 👉 Sync your advertising data like spend, clicks, and impressions to Lifesight in a snap. 👉 Dive deep into your Facebook Ads analytics right from our Attribution dashboard. 👉 Sharpen your marketing strategies by understanding Criteo’s incremental impact through our comprehensive MMM. Perfect for anyone advertising with or considering Criteo. Don’t miss out! Learn more here- https://lnkd.in/gGXxTbF8
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Enabling privacy-first marketing measurement that growing brands can trust 🚀 | Co-founder at Lifesight
The Misattribution of TV Ads to Google Searches 📺 Here’s a typical scenario: You watch a TV ad for a product, then use your phone to search for it on Google and click a sponsored link to buy. In this case, Google gets full credit for the conversion, while the TV ad—the actual trigger for your interest—gets none. This common misattribution highlights how traditional metrics can fail to acknowledge the real initiators behind consumer actions. 📈 Want to ensure your advertising efforts are accurately credited? 📥 Reach out for a demo to see how Lifesight.io's advanced attribution methods can correct these imbalances. #ConsumerBehavior #GoogleAds #TVAdvertising
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We're #hiring a new Implementation Specialist in Bengaluru, Karnataka. Apply today or share this post with your network.
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We're #hiring a new NextJS developer in Bengaluru, Karnataka. Apply today or share this post with your network.