The 2024 Paris Olympics are set to make history with the most gender parity among athletes at this year’s games, showcasing the progress in women's sports. As a proud long-term Olympic partner of Team Canada, Canadian Tire Corporation has joined forces with Leo Burnett Canada to launch the “Believe in Her” campaign. At the heart of the campaign is the hero film, “Next Legend,” celebrating the future of girls in sports. Featuring the voices of renowned Canadian sportscasters Jim Hughson and Pierre Houde, the campaign underscores the power of allies in helping young girls realize their sports dreams, reinforcing the brand’s commitment to a more equitable sports landscape in Canada. “It’s a rare opportunity to help Canadian Tire build upon a movement as powerful as supporting women in sport. We are so excited for this work to widen eyes and encourage girls to pursue their sports dreams.” - Andrew Hart, Creative Director at Leo Burnett Toronto. Read more: https://lnkd.in/ghv-Tyjq #creativeagency #creativecampaign #olympics
About us
Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others. To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.
- Website
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http://www.leoburnett.com
External link for Leo Burnett
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Public Company
- Specialties
- advertising, marketing, and branding
Locations
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Primary
35 W. Wacker Dr.
Chicago, Illinois 60601, US
Employees at Leo Burnett
Updates
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In today’s data-driven world, we’re bombarded with insights from every direction—trend reports, social listening, AI predictions. But are these truly insightful, or are we just scratching the surface? Manal Khater, Head of Strategy and Insights at Leo Burnett Beirut, shares her take on the essence of insights and their indispensable role in strategic and creative processes with Campaign Middle East. She challenges us to look beyond the noise and emphasizes that real insights come from immersive, human experiences rather than just algorithms and data reports. Read more: https://lnkd.in/gfS--Hp5 Leo Burnett MEA (Middle East & Africa) #creativeagency #advertisinginsights
Using the magic of human intervention to find insight - Campaign Middle East
https://campaignme.com
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“We are fortunate to be living in a time when our creativity will find new forms on new frontiers, unlike any before – and its possibilities are there for the taking by anyone who dares to.” ✨ In his latest Q&A with Campaign Middle East, Kalpesh Patankar, Chief Creative Officer at Leo Burnett UAE shares his highlights from Cannes - from the celebrations, and standout work, to the trends that defined this year's festival. Read here: https://lnkd.in/d5SZVM_V Leo Burnett MEA (Middle East & Africa) #creativeagency #advertisingagency
Cannes 2024: The good, the bad and the great - Campaign Middle East
https://campaignme.com
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Tapping into the lively r/CarTalkUK forum on Reddit, home to over 350,000 Škoda Octavia enthusiasts, fans from across the UK were transformed into active advocates in new social-first campaign, “You Said It,” by Škoda Auto and Leo Burnett UK. Featuring the first-ever ‘Reddit Car Share,’ Redditors were given the exclusive opportunity to test-drive the new Octavia before anyone else, where feedback will be used to create the very first car configured by Reddit, from the body shape to the paint, wheels, engine, and tech. Read more: https://lnkd.in/gh2rDeak Campaign UK | #creativeagency #creativecampaign #reddit
Skoda enlists Reddit users to help launch 2024 Octavia model
campaignlive.co.uk
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Amitesh Rao, CEO of Leo Burnett South Asia, discusses the harmony between purpose-led and business-led advertising, the innovative use of AI in creativity, and Leo Burnett India’s stellar performance at Cannes Lions 2024 in new interview with Financial Express (India). Learn how his diverse and dynamic team is reshaping the future of advertising here: https://lnkd.in/gM8YarVS #creativeinsights #creativeagency
Interview: Amitesh Rao, CEO — South Asia, Leo Burnett, Publicis Health, Publicis Business
financialexpress.com
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Happy 50th McDonald's UK! 🎉🎂🥳 Join us in celebrating half a century of McDonald's magic with Leo Burnett UK’s latest campaign, inviting everyone to relive the joy of an iconic McDonald's party. “It’s a true privilege to help McDonald’s celebrate its first 50 years in the UK, and to do it in the most joyful way possible—by inviting the nation to enjoy the incomparable feeling that only McDonald’s gives you. We can’t wait to watch the festivities unfold!” said Andrew Long and James Millers, Executive Creative Directors at Leo Burnett UK. Read more: https://lnkd.in/geaYWmBE Ad Age | #creativecampaign #creativeagency
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From our "Naked Trails" campaign for Bear Naked Granola that won a Silver Lion at Cannes to "ProtectTasbih" for Saudi Airlines winning four Grand Prix Awards at Dubai Lynx, Leo Burnett offices around the world have showcased a fusion of creativity and strategy that drives outstanding business results for our clients on a global stage during the awards season circuit. We’re incredibly proud to share a global roundup of Leo Burnett’s awards season accolades so far in 2024: Worldwide wins: https://lnkd.in/eBEp_Jt7 Chicago wins: https://lnkd.in/emCDj2TR #creativeagency #advertisingagency
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Leo Burnett Canada has been named the new Agency of Record for Ashley Furniture Industries! 🎉 The partnership, initiated after a competitive pitch process, includes a comprehensive marketing strategy designed to strengthen Ashley’s relationship with existing customers and emerging audiences. This marks a significant milestone for our Canadian office as they continue to expand their portfolio across North America. “We are thrilled to embark on this transformative work for such an iconic family run brand. They are an incredible team with big ambitions that marry well with our aspirations here at Leo Burnett Toronto. We can’t wait to get started.” – Ben Tarr President of Leo Burnett Canada. Read more: https://lnkd.in/gqPa2fue LBBonline - Little Black Book | #agencyofrecord #creativeagency
Leo Burnett Toronto Named Agency of Record for Ashley in the US | LBBOnline
lbbonline.com
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"Human beings want to experience almost every emotion in the world of feelable things, which is the only possible explanation for horror movies. Who wants to go into a theater and feel terrified? We just love feeling stuff. And then we go into work and become obsessed with being correct.” Britt Nolan, Co-President and CCO of Leo Burnett Chicago recently delivered a keynote speech on why creativity matters to an audience of graduate business students for Northwestern University - Kellogg School of Management's inaugural By Design: Unlocking the Creative Advantage Conference. The conference also featured talks from Paul Earle, adjunct lecturer at Kellogg School of Management and a former Burnetter, Gordon Segal, co-founder of Crate and Barrel, Craig Dubitsky, the creative mind behind several brands, including Hello toothpaste and Happy Coffee, and Jess Lanzillo, VP, Franchise and Product for the Wizards franchise at Hasbro, who spoke on various intersectional topics related to creativity, design and business. Learn more: https://lnkd.in/g7TWMgdK #creativeeffectiveness
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Join us in congratulating Stacey Karayannis on her promotion to Creative Director at Leo Burnett Australia! Since joining in 2015, Stacey has been a driving force behind some Leo Burnett Australia’s most-awarded work including Johnnie Walker “In Her Boots,” Bonds “Unplugged” and “Re-loved”, earning accolades from Clios, One Show, and Spikes. She was also named a One Club Next Creative Leader in 2023. Chief Creative Officer Andrew Fergusson says, "We’re thrilled to give Stacey this well-deserved promotion to creative director. Over many years, she’s proven to be extremely talented and creatively ambitious. And perhaps more importantly, she really cares about the people and culture of the agency. I’m excited to see her grow as she moves into this new role.” Congratulations, Stacey! 🥳 Read more: https://lnkd.in/gywbr5HW Campaign Brief | #promotion #creativedirector
Leo Burnett Australia promotes associate CD Stacey Karayannis to creative director
https://campaignbrief.com