Legends

That’s a wrap on an unforgettable week with Sports Business Journal hosting the AXS DRIVE Conference at The Star in Frisco, TX!   The event kicked off #TheLegendsWay hosting the welcome receptions in partnership with the Dallas Cowboys at the Cowboys Club and Training Table, where our Legends Hospitality team delivered an incredible food and beverage experience, setting the tone for a week of insights and innovation. And Dallas Cowboys Owner, President, General Manager Jerry Jones, gave an inspiring speech reflecting on his iconic career and journey in building the world’s most valuable franchise.   Throughout the week, Mike Ondrejko, President, Legends Global Sales, and Chad Estis, Executive Vice President, Legends and Dallas Cowboys, were part of panel discussions sharing their expertise on premium hospitality, franchise management, current trends and the future of the sports industry.   Thank you to all the attendees who joined us in Texas!

History has been made at the 2024 Solheim Cup with record on-site retail sales in its first year under operations by Legends!    The 10,000 sq. ft. Solheim Cup Shop offered something for everyone, featuring over 450 items from 35 top brands offering attendees a diverse and elevated shopping experience. Including best-sellers from Dunning, Imperial, and Zero Restriction.   This year’s tournament saw a significant sales increase over 2021. The overall success reflects our strategic collaboration with the Ladies Professional Golf Association (LPGA) and the expertise of our global merchandise team, which oversees both eCommerce and select on-site retail operations for the Solheim Cup.   Congratulations to our partners and our team on the ground on this historic Solheim Cup. Here’s to setting even higher standards for fan engagement and retail excellence! #SolheimCup | #TheLegendsWay

Congratulations to Kelaine Conochan, Vice President, Legends Global Sales on being named to the Wasserman Collective Sports Business Journal Futures Cohort inaugural class! #TheLegendsWay   See the full Futures Cohort class and read more about the program:  https://lnkd.in/dQ6xMiA2

Congratulations to our very own Kirta Carroll, President, Legends Global Merchandise who was named a 2024 Sports Business Journal Game Changer! #TheLegendsWay | #SBJGC Check out the feature on Kirta: https://lnkd.in/g8vuQY7c

The future is bright for our Legends 2024 Class of Rising Stars!   Following a 6-month program, this highly accomplished group gathered this week at The Star in Frisco, TX to present their capstone projects to Legends business leaders.   Each Rising Star had the opportunity to work with executives and senior leaders of the company throughout the program. Exploring topics like having crucial conversations, managing up, making data-driven decisions, and much more, these Rising Stars gained tools and resources to help them excel in every stage of their careers.   Congratulations to our 2024 Class of Rising Stars Alexis Shoemaker, Allyson Bajor-Batres, Andres Benavides, Bethany Duffy, Brandon Chudnoff, M.S., Connor Backman, Dustin Campbell, MBA, Jason Matteson, Kevin Valletta, Maximo Meggitt, Meredith Bair, Nicholas Carver, Tyler Oliveti, Nick Ackels, Quinton Washington, Sarah Berry, Stacy Winters, Taylor Lynn, Tony Szeszycki   And thank you to our leaders from across the business that supported their growth throughout the program. Christina Morgan ,Colin Cook, Josh Brickman, Kirta Carroll, Mike Behan, Mike Ondrejko, and more.   Want to join our legendary team? Check out all our job openings at Legends: https://lnkd.in/gqeSX4dv

The New York City FC Stadium Experience Center is now open! The new experience center gives fans and partners an inside glimpse into the first-ever soccer-specific stadium in New York City, set to open in 2027 at Willets Point in Queens, New York.   Legends is proud to support New York City FC in managing all sales efforts for suites and premium seating for the new stadium.   #TheLegendsWay #NYCFC

Saints Come Marching In! ⚜️   Learn more about the vision and strategy behind the Caesars Superdome renovation plus how we are working with our new colleagues at ASM Global on the iconic Superdome. #TheLegendsWay | #CaesarsSuperdome | #ASMGlobal ⬇️

"It means everything to me... There's nothing better than this."   Our Buffalo Bills Stadium Experience team shows off their game day activation setup explains why filling the New Highmark Stadium with passionate #BillsMafia fans is an opportunity like none other. #TheLegendsWay

New gear for a new year of National Football League (NFL) football!    These Faces in Legendary Places are the heroes delivering the hottest apparel, coolest accessories, and mind blowing giveaways to football fans from coast to coast. Learn more about what they do and how they do it ⬇️

Get to know the new talent on our food roster for the 2024 National Football League (NFL) season! #TheLegendsWay   🥘 SoCal Spicy Wings & Fries, Jumbo Chili Cheese Dog, Carne Asada Fries, Baja Fish Tacos, and more! (SoFi Stadium) 🌶️ Vegan Nachos (AT&T Stadium) 🧀 Mac-n-hot Chicken Cone (Nissan Stadium) 🍜 Beef Pho (SoFi Stadium) 🍔 Wagyu Truffle Burger (AT&T Stadium) ♨️ Hot Chicken Nachos (Nissan Stadium) 🏴☠️ Each Bucs’ home game will feature signature dishes from award-winning Tampa Bay-based chefs that are available for fans through the Tampa Bay Chef Series (Raymond James Stadium)