Introducing Compass NIL – an exchange platform exclusively designed to manage NIL dealmaking between brand partners and student-athletes. Learfield’s Compass NIL powers increased opportunities for student-athletes to participate in NIL activities while also facilitating NIL merchandise licensing activity at scale.
LEARFIELD
Spectator Sports
Plano, TX 58,151 followers
Powering the connection of fans to the brands & experiences they love in sports and live events.
About us
LEARFIELD is a leading media, data, and technology services company with an unparalleled footprint in college sports and live events. We offer our partner institutions, brand sponsors, and fans unmatched access to premier media and content, as well as data-driven solutions across our digital and technology platforms, brand management and marketing programs, multimedia rights strategies, NIL expertise, and ticketing/fundraising services. LEARFIELD’s business lines serve every fan touch point – from tickets and licensed merchandise, to digital content and mobile apps, to sponsor and brand engagement, to in-venue experiences – providing a 365-day, 24/7 connection to consumers and fans. Our passionate team members are grounded in our company values to build trust, be fans of one another, power tomorrow, create & connect communities, and have fun. Career opportunities shared via LinkedIn and on our website include openings across the country and all of our business lines: LEARFIELD Amplify, LEARFIELD multimedia rights, CLC, Paciolan, SIDEARM, and MogoSME. We have corporate offices in Plano, TX (HQ); Atlanta, GA; Jefferson City, MO; Winston-Salem, NC and Irvine, CA.
- Website
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https://www.learfield.com/
External link for LEARFIELD
- Industry
- Spectator Sports
- Company size
- 1,001-5,000 employees
- Headquarters
- Plano, TX
- Type
- Privately Held
Locations
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Primary
2400 Dallas Parkway
Suite 500
Plano, TX 75093, US
Employees at LEARFIELD
Updates
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The Mike Gundy Radio Show has quickly become a national sensation for Oklahoma State University Athletics, now hosted at Legacy Village of Stillwater retirement community thanks to an innovative partnership with Cowboy Sports Properties (LEARFIELD). In its sixth week at this new location, the weekly show with OSU Head Football Coach Mike Gundy has sparked NIL opportunities for several Cowboy football student-athletes. This shift has not only created intergenerational connections with lifelong Cowboy fans, but has also redefined how we engage audiences. At Learfield, innovation isn’t just about data — it’s about reimagining experiences to create a lasting impact.
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Steven Stroud has been named General Manager of Learfield’s Tulane Sports Properties at Tulane University.
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Tulane University Athletics has agreed to an extension with Learfield, continuing our longstanding relationship as the multimedia rights holder for the Green Wave.
Learfield and Tulane Extend Partnership while Naming Steve Stroud General Manager of Tulane Sports Properties
https://www.learfield.com
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We are thrilled to welcome the Colorado Mesa University Rodeo Team to Learfield College Rodeo! The partnership will leverage digital & on-site fan engagement, in-venue branding, original content & student-athlete NIL to deliver authentic fan connections for local & national brands. Colorado Mesa Rodeo becomes the 10th school to join Learfield’s portfolio of top rodeo programs since the division launched in June 2023.
Colorado Mesa Joins Learfield College Rodeo
https://www.learfield.com
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Learfield's Oregon Sports Properties hosted a successful NIL Expo on Monday night in the OCCU Club at Autzen Stadium. The event provided student-athletes the opportunity to network with several of Oregon's key business partners and clients. Special thanks to Jason Gerber of BEST Roofing and Sydney Smeed Lathrop from Saatchi & Saatchi, representing PNW Toyota Dealers, for joining the student-athlete panel.
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We’re excited to announce that Lisa Lewis is taking on the new role of Senior Director of Property Development, where she'll focus on NIL activation and monetization for our partners and student-athletes. Real NIL powered by Learfield.
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South Carolina Gamecocks and Gamecock Sports Properties have announced a multi-year partnership with CVETS to name the locally-based 24-hour emergency vet & animal hospital the "Official Vet of Sir Big Spur."
South Carolina Athletics Names Columbia Veterinary Emergency Trauma and Specialty the “Official Vet of Sir Big Spur”
https://www.learfield.com
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Milwaukee Panther Athletics and Milwaukee Panther Sports Properties have announced a multi-year partnership with Bank Five Nine (Community Bank), naming it the presenting sponsor of the Panther Men's Basketball Assist Challenge that benefits the Boys & Girls Clubs of Greater Milwaukee.
Bank Five Nine to Give Back Through Partnership with Milwaukee Athletics - Milwaukee Athletics
mkepanthers.com