Lean Discovery Group

📢 Techreviewer's 2024 list of top software development companies in the USA is now live! 🇺🇸 Whether you're a startup or a large enterprise, find the perfect tech partner for your project. #SoftwareDevelopment #softwaredevelopmentcompany Explore the full list: https://lnkd.in/dU6wk5iu Some of the top companies: Imaginary Cloud, Quantum, ByOwls, Inc., Pell Software, XB Software, Foreignerds Inc., JetRuby Agency, HatchWorks, 10Clouds, CleverDev Software, Serokell, EffectiveSoft, Emerline, Edvantis, BEON.tech, Altoros, Inflexion Software, Diffco, Ideamotive, Rootstack, Linkup Studio, Rare Crew, devvela, MultiQoS, Glorium Technologies, Singlemind, Lean Discovery Group, NEKLO LLC

To PLG or not to PLG? After recent valuation shifts, "Efficient Growth" echoes in #SaaS boardrooms. Leaders pursue increased revenues, reduced costs, and a clear path to profit. At the heart of discussions lies Product-Led Growth (PLG), a strategy focusing on customer acquisition, monetization, and retention via the product itself, bypassing the need for expensive marketing and sales teams. Notable successes, such as Figma's $28B acquisition, ChatGPT's rapid user surge, and HubSpot's $2B revenue boost from PLG, are inspiring SaaS boards to consider this proven approach. PLG is no longer a choice – it's a vital necessity. Helping our clients shift from primarily Sales-Led Growth(SLG) to PLG has proven to be very rewarding. Why? 1️⃣ Efficient Resource Allocation: PLG minimizes the need for expensive marketing, sales, and success organizations, allowing CFOs to allocate resources more efficiently. This streamlined approach has led to better cost management and improved profitability. 💡 2️⃣ Predictable Revenue Streams: PLG can generate predictable and sustainable revenue streams. By focusing on the product’s value and user engagement, SaaS companies can create loyal customers who continuously upgrade and expand their usage. 🎯 3️⃣ Lower Customer Acquisition Costs: PLG leverages self-service, trials, and freemium models, which tend to have lower customer acquisition costs compared to traditional sales-driven approaches. Investors want us (startup leaders) to act like a fiduciary of their investment 💰- so lowering CAC is always a win! 4️⃣ Data-Driven Insights: PLG relies heavily on data analytics to understand user behavior, conversion rates, and retention metrics. We love data to guide us and have been able to deliver insights that served as the foundation for our strategic decisions. Hello to a more accurate financial model! 📈 5️⃣ Faster Path to Profitability: PLG emphasizes customer value and rapid adoption, which can lead to quicker time-to-value for customers. This, in turn, has accelerated the path to profitability for the SaaS companies we’ve worked with. 💸 Curious for more insights? Christian Owens has written a great article on leveling up PLG efforts. Dive in here: https://lnkd.in/gRxVm2h6 Image by Lean Discovery Group #cfo #saasfounder #startups #scalewithconfidence