This past week, our CEO Anthony Romano moderated a panel, “Leveraging Diversity to Drive Market Growth: The Business Case for DEIB in Marketing”, at the UWEBC (University of Wisconsin E-Business Consortium) 2024 Annual Conference in Madison, alongside panelists, Kelli Williams, Mary Beth George Puder, and Marilka Velez. Some big takeaways: - Diversity drives business performance: Companies with more diverse leadership achieve 9% higher EBITDA and are 19% more innovative than those with less diverse teams. (Source: BGC) - We need to take action to bridge the gap: Only 12% of the US marketing workforce identifies as Black or Hispanic, yet they represent 33% of the population. (Source: ANA) We at Laughlin Constable, are proud to be partnering with The BrandLab to help change the face and voice of marketing and advertising profession. #MakeItPersonal
About us
We Create Brand Experiences That MAKE IT PERSONAL. Founded in 1976, we are a fiercely independent, full-service brand experiences agency with offices in Milwaukee and Chicago. We help brands at a point-of-inflection grow and thrive at the intersection of Strategic Intelligence, Brand Creativity, Human Context and Connected Experiences. In other words, we create brand experiences that MAKE IT PERSONAL. A simple yet powerful statement that happens to combine our HOW and our WHY. It reflects our special craft of building Personal Experience Brands that inspire unconditional brand devotion and action. And it reflects our agency values to lead with our hearts, always be resilient, and create meaningful change through our work. Our Unique Way of Working. Our model is centered around a thoughtful fusion of crafts, bringing together a versatile mix of thinkers and makers to create modern work that connects with people. We Build Personal Experience Brands. We help brands at a point-of-inflection grow and thrive at the intersection of Strategic Intelligence, Brand Creativity, Human Context and Connected Experiences. Strategic Intelligence Making it personal by focusing your business on solving the right problems. • Business & Brand Strategy • Communications Strategy • Marketing Transformation Brand Creativity Making it personal by creating stories that move hearts, minds, feet and culture. • Campaign Development • Brand Design • HIVE Production Studio Human Context Making it personal with relevant and meaningful moments that drive action. • Media Strategy & Activation • Data Strategy & Analytics • LC Public Relations Connected Experiences Making it personal by making your brand more useful to every individual. • Experience Design • Content Strategy & Creation • Technology Development
- Website
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https://www.laughlin.com/
External link for Laughlin Constable
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Chicago, IL
- Type
- Privately Held
- Specialties
- Advertising, Marketing, Brand Strategy, Strategy, Creative, Digital, Social Media, Content Creation, Production, Public Relations, Data Science, Analytics, Technology Development, Experience Design, Media Planning & Buying, Marketing Automation, and Research
Locations
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Primary
200 S. Michigan Ave.
17th Floor
Chicago, IL 60604, US
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207 E. Michigan St.
Milwaukee, WI 53202, US
Employees at Laughlin Constable
Updates
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Congratulations to our Laughlin Constable Public Relations (LCPR) team on taking home some new hardware. Being one of only two PRSA Chicago Best in Skyline Finalists, as well as winning a Skyline Award for Integrated Communications for work with client O&H Danish Bakery, is reason to celebrate. #MakeItPersonal
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Winning at home just means more. We’re beyond excited to be working with Travel Wisconsin once again. https://lnkd.in/gH_H_rZA #MakeItPersonal
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When someone asks us, where do you work, we can continue to say one of the best places. Thank you, Crain's Chicago Business for naming Laughlin Constable the 9th Best Places to Work in 2024. https://lnkd.in/gnJB7wBj #MakeItPersonal
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From misconceptions and trends to inspiration and advice, learn more about experience design through the eyes of our EVP, Head of Connected Experiences Alex Helfers in this LBBonline - Little Black Book spotlight. #MakeItPersonal
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We’re thrilled to welcome our new account supervisor Nicole to the team. She once worked in a funeral home, so we promised her LC would be a bit more lively. Welcome, Nicole! #MakeItPersonal
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Tony Zizzo has been spreading tidbits of knowledge and wisdom around for the last 5 years, and we couldn’t be more grateful. According to Tony, “You have to do it right, or it’s wrong.” His co-workers say he does a great job keeping us all up to speed on the latest technology and platforms, all with a smile and great sense of humor. Congrats on 5 years, Tony! We're lucky to have you here at LC. #MakeItPersonal
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We’re giving a big, warm, LC welcome to our new strategy director, Christopher! We’re really happy you joined the crew but we might be even happier to hear you’re a talented baker who recently perfected his chocolate chip cookie recipe. (Hint hint.) Welcome to the team, Christopher! #MakeItPersonal
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Huge congrats to Michael Janowski, this month’s Griffins Recognizing Griffins award winner. When he’s not pumping iron and making gainz, Mike can be found spreading positivity and laughter throughout the office. According to his team, “no” isn’t in his vocabulary, and he’s constantly going above and beyond, bringing innovative ideas and fresh thinking to the table. Most importantly, he cares about others over everything else and is a good example of a great human. Thanks for all you do, Mike. We’re so glad you’re a Griffin.
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Welcome to the nest, Jack! As our new Associate Copywriter, we’re hoping to give him plenty of chances to put his plethora of useless knowledge to good use. (Hey, he said it!) We’re excited about the great ideas, fresh perspectives and energy he’ll bring to our team. #MakeItPersonal