The Classic Dilemma: Discount or Perish? Traditionally, hotels have tried to woo guests with hefty discounts. It’s a noble effort, but let’s face it: slashing 20% off your room rate is like giving away the crown jewels. Sure, it attracts attention, but at what cost? Your margins get thinner, and your revenue takes a hit. But what if we told you there’s a better way? A way where you can keep more of your revenue and still have guests singing your praises? Enter the Member Rate Instant Reward Strategy Here’s the secret sauce: instead of offering a 20% off member rate, offer a 10% off member rate with a high perceived value instant reward, like a $25 local experience that costs the hotel only $2.50. The result? You retain more revenue from the reservation, and the guest feels like they just hit the jackpot. Read the article here: https://lnkd.in/g_ZmSZZC
Laasie
Technology, Information and Internet
New York, NY 2,363 followers
Laasie is reimagining loyalty and rewards via AI x Instant Gratification, no points! Inspired by Lassie the dog.
About us
Laasie powers a new kind of loyalty for 2,100 hotels, resorts and vacation rentals through AI and a network of 1,100 instant gratification partners. No points, no tiers, no waiting for qualification. Awarded the #1 Direct Booking Platform by HotelTechAwards, Laasie incentivizes conversion and retention, driving over $500 million in direct bookings. Today’s savvy customers are uninspired by yesterday’s rigid loyalty programs, often leaving with unused points and limited brand affinity. Laasie uses artificial intelligence and big data to dynamically create loyalty with personalized, instant rewards that motivate customer actions like booking directly, making a return visit, joining a marketing program for offers, and more. The result? Customers enjoy enriched experiences with each brand interaction and partners benefit with increased net revenue, actionable data insights, strengthened customer relationships, and a scalable loyalty program that increases the lifetime value of every customer. Laasie has 2 core products with the foundation of AI x Instant Gratification: - Laasie Convert: incentivizing direct bookings with personalized instant gratification, driving revenue and conversions. We always see more users booking when we surface incentives in their booking path, driving substantial ROI for our hotel partners. - Laasie Retain: next generation loyalty platform - no points, no tiers, no waiting for qualification. A simple, turnkey, instant reward-based loyalty program making it very achievable for consumers to stay loyal with a brand. Laasie powers Margaritaville's instant reward-based loyalty program: https://www.margaritavilleperks.com/
- Website
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http://Laasie.ai
External link for Laasie
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Loyalty Program, Conversion, Travel Rewards, Instant Rewards, Personalization, and Hospitality
Products
![Click here to view Laasie Retain - A White Labeled Loyalty and Incentive Solution for the Lodging Industry]()
Laasie Retain - A White Labeled Loyalty and Incentive Solution for the Lodging Industry
Customer Loyalty Software
A powerful white labeled membership program to dynamically create one-to-one relationships with your loyal guests.
Locations
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New York, NY 10001, US
Employees at Laasie
Updates
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Laasie reposted this
Chief Revenue Officer at Laasie | Travel and Hospitality | Relentless Pursuer of Repeatable Processes | Sales Leader | Strategic Partnerships
Hoteliers: Are you executing a "Member Rate" strategy... If so, this is a good three (3) minute read. #innovation #loyalty #management #rewards #hospitality
Member Rates Disrupted: Are Hotels Giving Away Too Much? New Blog Post Now Live! #innovation #loyalty #management #marketing #rewards #strategy
Member Rates Disrupted: How to Make Guests Feel Valued While Boosting Your Bottom Line — Laasie
laasie.ai
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Laasie reposted this
Case Study: Benchmark Resorts & Hotels was eager to grow its rewards program, increase website conversions, and collect first-party data. With this in mind, Benchmark and Laasie joined forces to envision a loyalty program that would achieve the following: 1. Effectively incentivize their guests to enroll in their program and consistently book direct 2. Leverage guest data to market back to customers and encourage them to return 3. Further, distinguish Benchmark from competitor brands by offering a superior loyalty program See below case study for details! #innovation #rewards #loyalty #management #strategy #marketing
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Case Study: Benchmark Resorts & Hotels was eager to grow its rewards program, increase website conversions, and collect first-party data. With this in mind, Benchmark and Laasie joined forces to envision a loyalty program that would achieve the following: 1. Effectively incentivize their guests to enroll in their program and consistently book direct 2. Leverage guest data to market back to customers and encourage them to return 3. Further, distinguish Benchmark from competitor brands by offering a superior loyalty program See below case study for details! #innovation #rewards #loyalty #management #strategy #marketing
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Member Rates Disrupted: Are Hotels Giving Away Too Much? New Blog Post Now Live! #innovation #loyalty #management #marketing #rewards #strategy
Member Rates Disrupted: How to Make Guests Feel Valued While Boosting Your Bottom Line — Laasie
laasie.ai
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Rewarding Loyalty: What It Takes to Keep Guests Coming Back Gain valuable insights from industry experts on the hospitality loyalty segment Download the free ebook below!
Rewarding Loyalty: What It Takes to Keep Guests Coming Back — Laasie
laasie.ai
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No Guest Loyalty Points, No Guest Rewards, No Problem!
No Guest Loyalty Points, No Guest Rewards, No Problem
Laasie on LinkedIn
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Well said, Ellis!
Chief Revenue Officer at Laasie | Travel and Hospitality | Relentless Pursuer of Repeatable Processes | Sales Leader | Strategic Partnerships
Hoteliers: What’s your guest Service Recovery strategy? Take a listen and let us know in the comments!
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Hotel Service Recovery Post: Let's face it: in the hotel industry, guest complaints are as inevitable as early morning coffee runs for interns. But what if those complaints could transform into loyalty opportunities faster than you can say "free upgrade"? Enter Laasie Flex On Demand, your new secret weapon for service recovery. Our innovative solution lets you deliver instant rewards and incentives to any guest for any issue at any time. Yes, you read that right—instant rewards, instant smiles. Imagine this: a guest gripes about a noisy neighbor. Before they can even finish their rant, you’ve already sent them a reward. Suddenly, their annoyance melts away, replaced by the warm glow of feeling valued and heard. Voilà! A potential one-star review turns into a raving fan who can't wait to book their next stay. Why is this magic possible? Because Laasie Flex On Demand empowers you to: Respond Instantly: Deliver rewards in real-time, making your guests feel like VIPs. Customize Completely: Tailor incentives to match the guest's preferences and enhance their experience. Boost Loyalty: Turn service recovery into a memorable moment that fosters long-term loyalty. It's not just about fixing problems; it's about creating delightful experiences. With Laasie Flex On Demand, every complaint becomes a golden opportunity to win hearts and build loyalty. Ready to turn those frowns upside down? Reach out to learn more. #service #operations #incentives #hospitality #business
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