Mark your calendars! Join us on September 11 for a Path to Purchase webinar featuring KCL's Kelly McKay and Opella's Marlo Yates, MBA. They will discuss how to use portfolio promotions and sweepstakes to drive user engagement and sales, sharing insights from Opella’s successful approach. What you’ll learn: • An in-depth look at planning and executing portfolio and sweepstakes promotions. • Effective strategies to engage consumers across different platforms and tactics. • How to leverage consumer feedback to refine and improve promotional efforts. • A breakdown of a real-world example. Link to register in comments
The Krazy Coupon Lady
Media Production
Boise, Idaho 3,852 followers
Helping brands amplify their offers to savvy, purchase-ready shoppers
About us
The Krazy Coupon Lady (KCL) is a female-founder-owned media company on a mission to help shoppers beat MSRP, unapologetically maximize their money, and seize the deal. Our teams of shopping experts curate and hand-test nearly a thousand deals per week, so there is always something new to discover each time you visit our website, app, and your inbox. It's like having that one friend who always knows the best deals, guiding you on what to buy and where to find it, all through expertly curated content. Beyond discounts, KCL is trusted for its smart shopping strategies, time-saving tips, and opportunities to earn rewards. KCL helps CPG brands engage with savvy shoppers across moments of consideration, research, and purchase. Top brands like Unilever, P&G, and Kimberly-Clark trust us to amplify their offers and share their brand stories with highly engaged and purchase ready shoppers. Whether targeting a nationwide audience or specific retailers, KCL offers strategic planning, authentic content, and flawless execution across various tactics to foster meaningful connections with potential buyers and convert them into loyal customers. This holistic approach empowers brands to build a sustainable growth engine and generate demand seamlessly across the entire spectrum of influence, from awareness to sales- all within a single, powerful platform. https://info.thekrazycouponlady.com/partnerships KCL takes great pride in it majority female executive team, its commitment to the local Boise, ID refugee population through our charitable organization (yes, we use coupons for good!), and its fully remote organization that offers some pretty cool benefits, including fully paid employee health care, 401k and match, family planning stipends, and sabbaticals, among other perks.
- Website
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https://thekrazycouponlady.com
External link for The Krazy Coupon Lady
- Industry
- Media Production
- Company size
- 51-200 employees
- Headquarters
- Boise, Idaho
- Type
- Partnership
- Founded
- 2009
- Specialties
- Online Media, Advertising, Coupons, Deals, Money Saving Hacks, CPG, Couponing, Savings, Digital Marketing, Marketing, CPG, Ecommerce, Content Marketing, Retail, Retail Media, Online Deals, Shopper Marketing, Brand Marketing, and Consumer Marketing
Locations
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Primary
1120 S Rackham Way
Suite 300
Boise, Idaho 83642, US
Employees at The Krazy Coupon Lady
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Travis Moats
Senior Engineering Manager, Web
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Maya Mirt
Blowin' Shit Up at The Krazy Coupon Lady | CPG & Retail Sales Leader | Spreader of Positive Vibes | Proud CHIEF, NextUp Member and DEIB Advocate
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Angie Bouwma
Manager, Account Management
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Christopher Zimmer
Experienced Data Engineer
Updates
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"She (Joanie Demer) is the coupon version of Chance the Rapper!" KCL was invited back on the Today Show to share smart shopping tips for Back-to-School season. Big thanks to the Today Show for having us! Here are some of the key tips Joanie shared: • Recycle old school supplies at Staples and get a $10 coupon. • Use Instacart’s $10 coupons for stores like Staples, Office Depot, OfficeMax, and Dollar Tree Stores. • Buy school supplies in bulk on Amazon and split the cost with other parents—Facebook groups are great for this. • Buy items like backpacks every other year. • Consider gently used backpacks on platforms like Poshmark. • Find $5 backpacks at stores like Walmart, Target, and Five Below. • Get graphing calculators for $50 on Amazon, with price matching available at Best Buy, Staples, and Target. • Look for cashback offers on Samsung Electronics tablets at Walmart. • Shop off-season for clothing at stores like Gap Factory, J.Crew Factory, and TJ Maxx & HomeGoods to save 40-60%. • Give your kids control of back-to-school shopping with budgets • Stock up on household items that are on sale this time of year like Reckitt's Lysol wipes, HP's copy & print paper, Kleenex's tissue paper, Colgate-Palmolive's Colgate toothpaste, Johnson & Johnson's Neutrogena Ultra Gentle Daily Cleanser, Procter & Gamble's Glide floss, Prestige Consumer Healthcare’s Nix lice treatment, and Kenvue's Children's Tylenol. Link to video in comments below!
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KCL was invited to speak at Association of National Advertisers' Measure What Matters event at PepsiCo's headquarters. Our very own, Kelly McKay, had the opportunity to join an incredible lineup of marketing leaders from PepsiCo, IBM, Toyota Motor Corporation, the Dallas Cowboys, and 7-Eleven. Kelly delivered a presentation on "Engaging with Value and Delivering More of It," where she discussed how rising prices affect different generations and how marketers can adapt. Kelly also shared insights from the top 100 deals on KCL, delving into the element that made them successful across channels.
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The Krazy Coupon Lady reposted this
Oh hey Bentonville, say hello to our billboard in downtown 😍 We see you, Kelly McKay!
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Oh hey Bentonville, say hello to our billboard in downtown 😍 We see you, Kelly McKay!
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One of our Krazies, Tiffany Bixler, has been fostering puppies and rescue dogs with an incredible amount of love and dedication. 🐶❤️ We've asked Tiffany to create a wishlist of goodies and essentials for the pups, and we'd love to share it with the KCL community on LinkedIn. If anyone would like to lend a hand, check out the list linked in comments.
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We asked 1,700 readers how they're getting ready for back-to-school season. Here’s what we learned. #shopperinsights #consumerengagement #shopperengagement #marketing #insights #advertisng #consumertrends
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Can co-marketing opportunities boost back-to-school sales? Partner with complementary brands to create joint promotions. For example, electronics brands can team up with stationery brands for tech and supply bundles. Health product brands can collaborate with snack brands to promote a healthy start to the school year. Clothing brands can partner with backpack brands for stylish and practical packages. This not only adds value for shoppers but also drives higher sales by taking advantage of the fact that shoppers often buy these items during the same trip. #backtoschool #shopperengagement #consumerpromotions #marketing #advertising
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What’s topping parents’ back-to-school shopping lists? Clothing and shoes top the list, with 91% of parents planning to buy these items. Stationery and school supplies follow closely at 87%, and backpacks and lunchboxes are on the list for 78% of parents. Snacks and beverages are also popular, with 69% of parents purchasing them. #backtoschool #marketing #advertising #consumerpromotions #shopperengagement
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Is online research the key to back-to-school shopping? 91% of parents turn to online resources for back-to-school information, while 64% use retailer websites and apps. Additionally, 58% rely on social media for recommendations, and 36% seek advice from friends and family. Make sure your online presence is top-notch to capture these savvy shoppers. #backtoschool #shopperengagement #consumerpromotions #marketing #advertising
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