BRANDS WHO LEAD IN LOYALTY PICK THE BRAND WHO IS THE LEADER IN LOYALTY. 💯✨ We are beyond excited to share that Kobie has been named the ONLY Leader in The Forrester Wave™: Loyalty Services, Q2 2024 Report. Kobie is also the only loyalty vendor evaluated as a Leader in both The Forrester Wave™: Loyalty Services, Q2 2024 and The Forrester Wave™: Loyalty Technology Solutions, Q1 2023. “With this recognition as a Leader in both Loyalty Technology Solutions and Services Waves, we believe it is clear that Kobie is the partner of choice for global brands that are looking for both expertise and execution to meet our mission and theirs: Growing Enterprise Value through Loyalty.” Said Kobie CEO, Bram Hechtkopf. https://lnkd.in/ehRBDFqh
Kobie Marketing
Marketing Services
Saint Petersburg, FL 13,396 followers
Growing Enterprise Value Through Loyalty.
About us
As a trusted partner, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world's most successful brands. We do this with a strategy-led, technology-enabled approach that uncovers the truth behind what drives consumers on an emotional level. With more than 30 years in business and named the ONLY Services and Technology Leader by Forrester, it is our mission to grow enterprise value through loyalty. We believe that our team's passion and expertise are the driving forces behind our success, and are proud to be named a Top Workplaces in the USA, where the best and brightest in loyalty work.
- Website
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http://www.kobie.com
External link for Kobie Marketing
- Industry
- Marketing Services
- Company size
- 201-500 employees
- Headquarters
- Saint Petersburg, FL
- Type
- Privately Held
- Founded
- 1990
- Specialties
- Loyalty Management, Loyalty Marketing, Loyalty Technology Platform, Customer Rewards Programs, Brand Experience, Loyalty Rewards, Customer Experience, Business Intelligence, Decision Sciences, Customer Journey, Digital Experience, Points-Based Rewards, Customer Loyalty, and Customer Life-Cycle
Locations
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Primary
100 Second Ave S
Suite 1000
Saint Petersburg, FL 33701, US
Employees at Kobie Marketing
Updates
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Is your loyalty program in tip-top shape? 🚗💨 Discover what could be slowing down your member engagement and how to keep your loyalty engine running smoothly. Check out Part 1 of our 5-part research series. https://lnkd.in/eqURYRMF #Loyalty #KobieResearch #CustomerEngagement
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Good morning to everyone ☀ especially our new Kobians! #lifeatKobie
I’m so happy to share that I’m starting a new position as Senior Director Client Services at Kobie Marketing! I’m officially a Kobian! So excited to work with these amazing people and can’t wait to dig in with my new client!
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Southwest Airlines is shaking things up with a move to assigned seating, but what does this mean for their most loyal customers? 🤔 This change challenges customer identification with the brand, mastery of the experience, and the emotional drivers that keep them coming back. Will Southwest’s loyalists feel the ❤️, or is this a step too far? Our prac-a-demic Dr. JR Slubowski explores the emotional loyalty at stake in our latest blog: https://lnkd.in/eM3UNCab #BrandLoyalty #Travel #SouthwestAirlines #EmotionalConnection
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It’s pre-holiday season, the perfect time for us loyalty enthusiasts to unpack the most successful Amazon Prime Day yet. 🔥 With $12B in sales and millions of items flying off the virtual shelves, there’s a lot to cover. 🔍 Amazon nailed it with personalized deals using customer data. Your takeaway? Invest in data analytics to truly understand and reward your customers. ⏰ Limited-time deals drove significant traffic to Amazon. Incorporate flash sales and time-sensitive promotions to engage your members. 🛍️ Seamless shopping across platforms is a must. Ensure your loyalty program is integrated and convenient, both online and offline. Get the full scoop from Chris Barnett – https://lnkd.in/e4aVdq3i At Kobie, we're turning these Prime Day insights into year-round practices for our clients' loyalty programs. Stay tuned for our upcoming guide to Holiday Readiness! #AmazonPrimeDay #LoyaltyPrograms #CustomerEngagement #DataDriven #RetailInnovation
Unpacking Prime Day 2024: Lessons for Loyalty Programs
https://kobie.com
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We may not be in #Paris 🇫🇷 but we're still shining a light on gender equality! Just like the female athletes at the #2024olympics, our strong teams of women at Kobie keep on growing, with: 💪 60% women in our workforce 👯♀️ 53% women in our senior leadership 👩💼 50% women in executive roles Learn more about our award-winning culture at https://kobie.com/culture/
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In today's market, consumers crave emotional connections with brands that share their values. 🤝🫶🏽 Sustainability, diversity, equity, and inclusion are the new loyalty game-changers. Authenticity is everything. When brands genuinely live their values, they create deep, lasting customer bonds. 📈 Want to see how values driven loyalty programs are shaking up the industry? 🔗 https://lnkd.in/d8dwNs57 #CustomerLoyalty #TheValueOfValues #Sustainability #Inclusion #KobieThoughtLeadership
The Value of Values: How Shared Beliefs Drive Customer Loyalty
https://kobie.com
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Gen Alpha…The future of loyalty? Gen Alpha is here, and they're nothing like their predecessors. This generation is redefining values, aesthetics, and even self-care. Brands, are you ready? 🤯 Our latest blog explores the potential impacts of Gen Alpha on the future of loyalty. From hyper-connectivity to a focus on mental health, we review the trends shaping this new consumer landscape. The future is now, adapt or risk being left behind. https://lnkd.in/dGpGeHhV #GenAlpha #lastingloyalty #future #consumerbehavior
What Your Brand Needs to Know About Gen Alpha and the Future of Loyal Consumers
https://kobie.com
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Want to learn how to turn a crisis into an opportunity? Service failures can cripple businesses – take the recent CrowdStrike technology outage for example. It’s how you bounce back that truly defines your brand. 💥 It’s not just about fixing the problem – it’s about turning a negative experience into a positive one. By prioritizing transparency, empathy, and personalized recovery efforts, brands can not only mitigate damage but also deepen customer relationships. https://lnkd.in/eFKZV7kC #crisismanagement #customerloyalty #servicerecovery #CrowdStrike
How to Build Lasting Loyalty from Negative Customer Experiences
https://kobie.com
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Is technology stealing the spotlight from human connection in loyalty programs? 🤔 We think not! If you follow loyalty industry trends, it might seem like the human element in building customer loyalty is becoming obsolete. While technology is essential for broad reach and consistency, its effectiveness is maximized when it amplifies, enhances, and ultimately aligns with human-centered strategies. Kobie’s AVP of Strategic Consulting, Katie Cassidy, believes the synergy of humanity and technology is the secret to creating the ultimate customer experience, and the industry agrees. https://lnkd.in/e3QZUNF2 #CustomerLoyalty #Humanity #Technology #AI #HumanGuidedAI
Harnessing Humans Technology to Deepen Customer Loyalty
https://kobie.com