Klaviyo

Creating reliable revenue this BFCM means getting into the minds of consumers to truly understand what motivates them…but that’s not easy. DTC pros are being asked tough questions like: - What is the perfect discount percentage that motivates purchasing behavior without giving away too much margin? - What types of ads are BFCM shoppers most receptive to and how does that influence my messaging in the leadup to the holiday season? - Which channels are my core customers most active on and what are the safe bets and big swings I should be taking to engage them more effectively? The answers to these questions are key in making sure your BFCM strategy, from now until 2025, is optimized to drive efficient revenue. That’s why we surveyed 1,161 consumers, sorted through the data, and are excited to announce the release of our 2024 BFCM Consumer Trends Report. In it, you’ll get the latest consumer trends shaping BFCM season, pulled from proprietary data, insider experts, and top global brands. But this report isn’t just about understanding shoppers – it’s about actionable strategies you can implement now. You’ll also hear from top industry minds like Nicole (Booth) Daly (Klaviyo), Adnan Shah (Rebuy Engine), Mia Healy (Triple Whale), Diana Buccella (Gorgias), Bar Bruhis (KnoCommerce), Eve Rouse (Nosto), and Nihar Kulkarni (ROSWELL). If you want to get into the minds of BFCM shoppers and unlock insights that’ll help your BFCM strategy drive action, the full report is waiting for you. Link below.

Is AI just not working for you? It could mean that you need to step up your prompt writing game. I was interviewed by the team at Klaviyo to share my top tips for writing smarter, more specific prompts to improve your generative AI outputs. With the launch of Klaviyo AI, brands can now do more in the platform they already know and love - all while saving time and driving more sales! Check out the full post here: https://lnkd.in/eZfbaEGU #emailmarketing #klaviyo #ai #smartsitesnj #digitalmarketing

Zero Party Data, please meet Identity Resolution 🤝 This approach is now table stakes in ecommerce. Over the last 6 months, we've been pushing for all of our Klaviyo clients to embrace the collection of info about their customers at list list sign up. Ask customers one question to personalize their experience across your owned marketing program. That means asking questions like these: ↳ Ale or Lager? ↳ Why are you shopping? ↳ Who are you shopping for? ↳ What's your favorite film genre? ↳ Do you craft as a hobby or do you own a store? ↳ What type of coffee drinker are you? ↳ What type of traveler are you? ↳ What sport do you play? ↳ Favorite flavor? The list goes on. Users are presented with an easy, one-tap multiple choice response before being prompted to sign up for email and then SMS. This approach has led to signup increases 2x, 3x and in some cases 4x higher than their previous "Sign up for email and get your 10% off" popups. While the increase in signups is great (and a more advanced step of determining the rate at which users purchase when they either do or don't sign up for email is a valid next question and something for another post), leveraging the info to driving more personalized experiences is important. In tandem with the above, we have recommended that all clients put an identity resolution tool in place. I'm not talking about those that aggregate information about anonymous site visitors from third party resources and have a high likelihood of causing you deliverability issues. I'm referring to tools that allow brands to more effectively serve abandonment messaging to users already subscribed to your marketing. While there are many out there, my personal go-to is Elevar (not sponsored, and while we do receive commission for brands we sign up directly, we've evaluated and used all of the big players in this space and they are my top rec). We can identify a higher number of users that are taking actions on a client's website like viewing a collection, viewing a product and adding to cart. For the client in the screenshot, we've been running two versions of their Browse Abandonment side-by-side for about six months. One on the standard Klaviyo Viewed Product event and the other on Elevar's version for those that weren't otherwise identified by Klaviyo. 30 days ago we completely revamped the structure of both flows to include conditional splits that serve 5 different branches of messaging based on how they responded to a question at sign-up. We've seen consistently for 6 months that Elevar is unlocking more than double the revenue from Browse Abandonment flows. But now, the change to add more personalized messaging has pushed a 25% increase in cumulative Browse Abandonment revenue over the prior 30 days. For more context (while, yes, on Klaviyo's attribution window -- attribution is a post for another day), these numbers represent approximately 10% of this client's revenue in the last 30 days.