Despite “connecting media to outcomes” being a top priority for the C-suite, half of marketers are no longer performing any type of holistic measurement. Why? Because it’s historically been difficult to do. We’re breaking out of the “doom loop” and getting to data-driven decisions faster for our clients. Our partnership with Amazon Ads has led to a groundbreaking solution that's transforming how we measure campaign success. We've created a scalable dashboard solution on top of Amazon Marketing Cloud (AMC, Amazon’s clean room) that delivers actionable insights without endless data crunching or weeks-long waits for answers. Read the full article from Amazon's Dave Katz on how the Amazon & KINESSO partnership is helping brands measure campaigns and find insights they can make informed decisions with via AdExchanger https://bit.ly/3A58BMy
About us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique optimization, analytics, AI, and experimentation capabilities. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at KINESSO.com.
- Website
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http://www.kinesso.com
External link for KINESSO
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
Locations
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Primary
100 W 33rd St
New York, NY 10001, US
Employees at KINESSO
Updates
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KINESSO reposted this
Looking for high Lifetime Value customers? Retail Media Networks could hold the key! In our latest article, Heather Dawson, KINESSO Commerce's SVP Global Commerce Strategy, explores how non-edemic brands can leverage RMNs to identify customer need states, drive top of funnel awareness and prospect high LTV customers. There's no doubt that marketers are realizing the value RMNs bring to a media plan - and not just for endemic brands. Read more about how this third wave of digital marketing is creating new opportunities for non-endemics here: https://bit.ly/4dqotb1 #RetailMediaNetworks
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KINESSO reposted this
They are prime movers in the commerce media sector. Happy to have them on stage at the #BeetRetreat Berkshires (l-r) Mike Evans Magnite, Amie Owen KINESSO and Elizabeth N. Marriott International
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KINESSO reposted this
Innovative thinking is at the core of KINESSO Commerce. At Beet.TV's latest Beet Retreat Amie Owen, our Chief Growth Officer, spoke with commerce and retail media leaders about how crucial need for simplicity has become in today's complex retail and commerce media landscape. Her panel also covered ways we can hypothesize more thoughtfully about audiences and decode who they might be based upon their behaviors and purchases. We are continually inspired by the way Amie and our other thought leaders are shaping the future of Commerce. #BeetRetreat
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“We’re excited to partner with the team at Vudoo to make content shoppable and streamline the user experience as we believe that everything should be shoppable all the time," KINESSO Commerce's Amie Owen weighs in on the exciting Vudoo x KINESSO Commerce partnership announced yesterday. Read the full release to understand how this global partnership could change the game for brands navigating the rapidly evolving content commerce space.
The future of shoppable content is here! KINESSO Commerce, IPG Mediabrands' specialized commerce unit, has teamed up with Vudoo to launch "ShopNow," a revolutionary global solution that enables content to be shoppable all the time, across the open web. This new solution provides KINESSO clients with greater transparency and visibility on the consumer journey - empowering brands with unprecedented insights into consumers' digital shopping experience. Set to launch in Australia with plans to expand globally, this collaboration aims to redefine the digital shopping experience for brands and consumers alike. Want to know how this partnership could transform your digital marketing strategy? Hear from KINESSO Commerce's Chief Growth Officer, Amie Owen; Vudoo's CEO and Founder, Nick Morgan; and KINESSO Australia's Head of Commerce, Hope Williams here: https://bit.ly/4dfVqqB #ContentCommerce
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KINESSO Commerce’s latest installment of “Blind Spots” puts a spotlight on non-endemic brands and how to best navigate the retail media landscape. Be sure to check it out and get in touch to learn more.
Looking to reach incremental consumers? Want to extend in-house audience data? In this latest article, Heather Dawson, SVP Global Commerce Strategy at KINESSO Commerce, explores how Retail Media is reshaping brand strategies, particularly for non-endemic brands looking to leverage shopper data. Gain valuable insights to drive impactful marketing outcomes and reach new audiences from "Blind Spots: Retail Media for Non-Endemic Brands" here: https://bit.ly/3WhiG1x #RetailMedia
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Check out KINESSO Commerce's whitepaper, Blind Spots III, which explores the untapped potential of Retail Media for non-endemic brands. To learn more and discover strategies to leverage consumer data, create innovative ad formats, anticipate shopper needs, and effectively reach your target audience, download the whitepaper today!
Ready to revolutionize your non-endemic brand strategy? Our latest whitepaper has landed! Blind Spots III dives deep into the untapped potential of Retail Media for non-endemic brands. The third installment in the Blind Spots series showcases game-changing strategies to harness consumer data, drive results with innovative ad formats, anticipate shopper need-states, and reach qualified audiences. If you're looking to optimize your strategy, Blind Spots III is your roadmap to Retail Media success. Don't let this opportunity pass -- download our whitepaper now and transform your marketing approach: https://bit.ly/3WhiG1x #RetailMedia
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As 2025 and cookie deprecation approaches, marketers are still grappling with how to adapt. Louis Keating, our Executive Head of Product, shared his thoughts with MediaPost and highlighted three strategies to pay attention to. Check them out here: https://bit.ly/3xQTKom
Audience Creation, Targeting For A Privacy-Conscious Future
mediapost.com
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KINESSO reposted this
"A #marketer doesn't care about our separate brands, though - they just want to know that we're delivering an outcome or result. Coming together enables us to get that more holistic, performance strategy that we can give clients." - KINESSO Australia CEO Jessica White. AdNews Australia introduces the KINESSO #Australia Team, the challenges they face, what they love most about working in their role, and more. #Meettheteam here: https://lnkd.in/ge5YeVYA IPG Mediabrands Interpublic Group (IPG) Andy Holford Benton Goodbrand Gipi Gopinath Hope Williams Kellyn Coetzee #social #ecommerce #social #influencers #retailmedia #martech #data
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KINESSO reposted this
Has your brand's ecommerce program begun to plateau? Or is it just getting started? No matter where you fall, read The 3 step ecommerce development playbook for brands in The Drum! Here, Mia Rodriguez, Senior VP at KINESSO Commerce, outlines her strategic roadmap designed to support brands ecommerce growth. Explore how data analysis, campaign management, and content optimization drive performance and enhance brand presence. Dive into the full article to elevate your strategy: https://bit.ly/3xE6wqd! #DigitalMarketing
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