🛍 Why do brands love Sponsored Listings? 🛍 Retail media is expected to capture a staggering fifth of U.S. ad spend in 2024, and this surge presents both unprecedented opportunities and intense competition. To stay ahead, major retailers are exploring new outlets for digital revenue, with many embracing sponsored listings in search and browsing results, on homepages, in emails, and more. 🛍 Here we highlight the top 10 reasons that sponsored listings remain essential to retail media networks. ❓ What would be in your top 3? Let us know in the comments. #RetailMediaCloud #Kevel #RetailMedia #SponsoredListings #AdPlatform #RetailMediaNetworks #DigitalAdvertising #PromotedListings
Kevel
Software Development
Durham, North Carolina 9,176 followers
Everything you need to build a world-class retail media network
About us
Kevel is powering innovative, flexible ad tech infrastructure APIs that fuel its Retail Media Cloud™. The Retail Media Cloud™ is the ultimate SaaS platform for building retail media networks that maximize your share of advertiser budgets. This unique offering empowers multi-brand retailers to launch differentiated retail media networks that improve the shopper experience while maintaining total control of their first-party data. Kevel believes that every digital retailer should have the capability to scale their own distinct ad platform, just like big tech players like Amazon. Customers like Edmunds, Klarna, Delivery Hero, Leroy Merlin, Slickdeals, and other leading retailers and marketplaces all launched their own retail media network with Kevel. The company has garnered numerous accolades, most recently earning recognition as one of the leading 100 innovative tech start-ups driving the future of brand-to-consumer in 2023 and awarded the MarTech Breakthrough Award for best overall ad tech company in 2022. Launch high-impact ads that your brands will love in as little as 14 days.
- Website
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https://bit.ly/43qlQSG
External link for Kevel
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Durham, North Carolina
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Native Ad Server, API Cloud Platform, Ad Platform, Ad Infrastructure, Ad Server API, API, Sponsored Listings, retail media, marketplaces, Commerce Media, on-site, off-site, Ad Server, Retail media platform, Ad tech, in-store, ecommerce, Ad Stack, and email banners
Products
Kevel
Ad Server Software
Build your own ad server in weeks with the Kevel Ad Server, our suite of ad serving APIs. You can build a custom ad server for sponsored listings, native display, digital in-store, and video enabling you to maximize your onsite revenue opportunity.
Locations
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Primary
505 S Duke Street
Suite 500
Durham, North Carolina 27701, US
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Aldwych House
71-91 Aldwych
Holborn, London, England WC2B 4HN, GB
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Rua de Godim 389
Porto, PT
Employees at Kevel
Updates
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🚀 New Customer Success Story: MC launches holistic retail media offering and drives 478% ROAS with Kevel We're thrilled to share our latest customer success story featuring ENDLESS®Life-Led-Data-Potential, the new innovative retail media solution from MC. MC is the food and groceries retail market leader in Portugal and operates various brands, including Continente, the largest supermarket chain in Portugal. Continente commands approximately 30% market share in the Portuguese grocery market. With over 4.5 million families in Cartão Continente, the loyalty program, which has a monthly app usage of over 1.5 million clients, the team recognized a significant opportunity to leverage their extensive customer knowledge. When the Endless team set out to enhance their retail media capabilities, they knew they needed an ad tech solution that could support their ambitions. “We came to the realization that we needed a CDP solution and an ad server, and Kevel having that stack available within a single company was critical in [our] decision,” said Carlos Paulo, Head of Endless, Retail Media Solutions. Within six months of signing with Kevel, MC launched 160 ad placements across its loyalty card app, synced 2M products to Kevel Audience, and saw an impressive 478% ROAS. Curious to learn more? Check out the full success story here ⬇️ https://bit.ly/3y9pDsr #RetailMediaCloud #Kevel #RetailMedia #SponsoredListings
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This article from ExchangeWire collates the reactions from leaders across the advertising landscape, including those of Kevel CEO and Founder, James Avery. At Kevel, we will continue to enable retailers to build out compelling retail media platforms focused on rich first-party data that aren’t reliant on 3rd party cookies or shady privacy practices, even if Google continues to allow them.
After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie demise, Google has abandoned its deprecation plan for Chrome. We asked a bumper panel of leaders from across the advertising landscape: what should the industry do now? Featuring thoughts from Karen Nelson-Field PhD Christopher Hogg David Shaw Marisa Nelson Jonathan Mew Fern Potter Madi Bachar Fiona Salmon Jochen Schlosser Cadi Jones Carl White Jay Stevens Amy Lawrence Anders Lithner Filippo Gramigna Owen Hancock Leonard Newnham Geoffroy Martin Christoph Kruse Marçal Serrate Tim Willcox James Avery and Magali Quentel-Reme #cookie #deprecation #thirdparty #data
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"We will continue to enable retailers to build out compelling retail media platforms focused on rich first-party data that aren’t reliant on 3rd party cookies or shady privacy practices, even if Google continues to allow them.” James Avery, Kevel CEO and Founder spoke to Street Fight as the industry reacts to the big news from Google this week.
Google change aims to give users more control over their privacy while still bolstering an ad-supported internet Read more: https://hubs.la/Q02HM-2q0 #google #privacy #cookiedeprication #thirdparty Adform , Kevel , PrimeAudience , Permutive , LiveRamp , Nano Interactive , Travis Clinger , Jay Stevens , Mateusz Rumiński , James Avery , Carl White , Jochen Schlosser
Google's Privacy Shift: Balancing User Privacy |Street Fight
https://streetfightmag.com
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The entire advertising ecosystem has been in a spin since Google announced that it would not depreciate third-party cookies after all. Performance Marketing World spoke to market leaders from across the industry to hear their reactions and expert insights. Editor at PMW, Robin Langford heard from Kevel's Founder and CEO, James Avery. “At Kevel, we will continue to enable retailers to build out compelling retail media platforms focused on rich first-party data that aren’t reliant on third-party cookies or shady privacy practices, even if Google continues to allow them.” To read his full comment and hear from other industry leaders, see the full article ⬇️ https://lnkd.in/ecBVe73f
PMW has heard from dozens of marketing leaders, data experts and technology vendors over the past 24 hours for their views on how the industry will move forward now that cookies are back on the table. View all the reactions and insights via the link in the comments below on how this decision impacts current marketing strategies, the continued importance of first-party data and innovative approaches to maintain consumer trust in a rapidly changing environment. With contributions from: Luke Regan DAC Karen Nelson-Field PhD Amplified Intelligence Maor Sadra INCRMNTAL Jochen Schlosser Adform Lauren Ogúndèkó KINESSO James Avery Kevel Gabriella Krite The Kite Factory Bob Walczak MadTech Carl White Nano Interactive Katie Eyton Omnicom Media Group Antony Fung, MCIM CJC Ltd Dara Nasr WeTransfer Leslie Lee Vistar Media Duncan Smith Journey Further Mike Khouri tactical. David Shaw Cedara Travis Clinger LiveRamp Luiz Felipe Barros Channel Factory Christoph Kruse MINT Marçal Serrate Azerion #cookiedeprecation #google #cma #firstpartydata #privacy #privacysandbox #thirdpartycookies
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🎧 Thank you to Tom Limongello and Todd Sawicki for inviting Kevel CEO and Founder, James Avery as a guest on The Middlemen Podcast. James talks about Kevel's evolution from native ads to retail media, plus much more! All of your listening (or watching) options are here ⬇ Spotify https://lnkd.in/eXTzsuHE YouTube https://lnkd.in/eHRpYuNv Apple https://lnkd.in/e_GGuh4z #RetailMedia #Kevel #MiddlemenPodcast
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📩 Edition 31 of the Kevel Newsletter is out now! We dive into building better metrics, why retailers are partnering with Meta to compete with Amazon, how Instacart works with YouTube, and more. Keep up with the latest news from Kevel including #Kai our suite of AI and machine learning technologies. Plus, what to watch, read, and listen to this week. #Kevel #KevelNewsletter #RetailMediaNews #IndustryInsights #AdTechNews #AdTech
Nailing Incrementality
Kevel on LinkedIn
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💪 Our word of the day today is Kevel. Kevel began as Adzerk in 2010 when software engineer James Avery wanted better tech for managing his network’s ads. 🗨 “Adzerk was often confused with being an ad network, which we’re not. We’re an ad tech company that focuses purely on technology,” said James Avery CEO and Founder, at Kevel. So, in 2020 the new name Kevel was launched. The change marked Kevel’s evolution from a simple ad server to a comprehensive retail media platform. 🗨 “We’re more than just an ad server now. We’ve announced the Retail Media Cloud™, and the new name has allowed us to start fresh without misconceptions." #WordOfTheDay #AdTech #Innovation #MondayMotivation #Kevel #RetailMediaCloud #RetailMedia The ADOTAT Show https://bit.ly/3L4W8uL
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💥 Find out what Retail Media Networks are learning from Ad Networks! 🛒 Retail media is thriving because of the lessons retail media companies have learned from ad network’s mistakes. 📈 In this article, we discover how retail media networks are taking over ad network market share and why other retailers need to join in! https://bit.ly/3zRDiEK #Kevel #RetailMediaCloud #RetailMediaNetwork #AdPlatform
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🌟 It's #WorldEmojiDay! Let's have some fun. Which emoji best represents the power of retail media? Drop your vote and tell us why in the comments!👇 #RetailMedia #EmojiDay #AdTech #Kevel
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