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🚀 Our First Episode of SomeBlock is Live! 🎉 In our debut episode our host Jason Meyer had the pleasure of speaking with Benjamin☄️ Mouquet, Sales Director for Cognism France. Ben shared incredible insights from his journey, starting as an SDR and now leading a sales team in a new territory. 🌍 🎙️ Key Takeaways: - Key differentiators between European markets 🗺️ - How to classify and dissect objections from prospects 🎯 - The importance of Mutual Action Plans for the summer season ☀️ Ben’s expertise and actionable advice are invaluable for anyone looking to enhance their sales strategy. Don’t miss out on this opportunity to learn from one of the best in the field and make waves this summer. 🌊 📺 Check out the full interview here: https://lnkd.in/dMc7r_Wq Stay tuned for more!

How do you convert hot sales leads? 🔥 The final stage of your sales cycle can be stressful, but it doesn’t have to be. Here are 6 tips to help you close hot sales leads quickly: 1️⃣ Identify engagement Use tools like HubSpot to understand their customer journey. Discover their interests to show how your product fits their needs. 2️⃣ Support with marketing collateral Provide relevant content that supports their decision to purchase, like pricing info, demos, case studies, or a complimentary trial. 3️⃣ Determine a timeline Discuss their timeline and ensure everything is finalized to meet your sales goals. Clear away any final hurdles. 4️⃣ Personalize everything Personalize your outreach. Segment email lists, tailor messages, and use formulas for names and company names. 80% of consumers prefer personalized outreach. 5️⃣ Establish trust Show your product in action with demos and use case studies to back up your claims. Build trust quickly. 6️⃣ Use your CRM Use CRM tools like Salesloft to keep your sales data organized. CRMs automate content delivery and outreach, helping you find and close hot leads efficiently. Anything you’d like to add? Share your thoughts in the comments 👇

What should sales managers be looking at when it comes to call coaching? 🤔 Shabri Lakhani breaks it down! 👉 Frequency It should be at least weekly, at a push biweekly. Try and coach everyone in your team - not just core performers. 👉 Don’t just listen to good calls Listen to the bad calls. This will help your team to adapt to having a growth mindset. See where the call went wrong without the pressure. 👉 Be data-driven Use conversation intelligence tools. One of the things Shabri looks for is the talking-to-listening ratio. Interesting stats from Gong say top-performing reps only talk 46% of the time. 👉 Don’t boil the ocean Focus on a particular point and area that reps want to improve. This could focus on objection handling or call openers. Anything else you’d add? Let us know in the comments 👇

So, who’s most likely to pick up when you’re making your dials? 📞 Well, Cognism researched 10,000 cold calls, and they found CEOs and executives were most likely to pick up. Super news if they are your key decision makers. Check out the graphic for more info 👇

 ☀️ Episode 3 of SomeBlock is Live! ☀️ In our latest episode of SomeBlock, we welcome Olivia Chevallier, Customer Success Specialist at Cognism. Olivia shares with our host Jason Meyer her expertise on building strong customer relationships and offers strategies for making the most of the slower summer months. 🎙️ In this episode: - How to build strong customer relationships that last 🐬 - Leveraging the summer downtime to engage with end users 🌴 - The power of direct communication to overcome sales blockers 🐚 Don't miss Olivia discussing how to turn vacation season into a valuable opportunity to build a more engaging relationship with customers and increase retention through loyalty. 📺 Watch the full episode here: https://lnkd.in/evbtjc8h If you have any questions about this episode, just leave them in the comment section. Connect with Olivia: https://lnkd.in/eDB_DFyQ  Connect with Jason:  https://lnkd.in/erz6c4TF Wishing everyone a fantastic summer! ☀️

Here are six reasons why cold calling isn’t dead 😵 1. Cognism’s data says It’s not dead The research done by Cognism in their state of cold calling report on 10,000 cold calls shows that it remains highly effective. Having contact details also helps. 2. More SDRs are entering into sales SDRs are no longer limited to startups. Aaron Ross highlights the importance of SDRs even in established industries. SDRs are crucial for mainstreaming B2B sales. 3. Executives love it! The RAIN Report shows that 57% of C-level and VP buyers prefer cold calls as the first point of contact. Cognism’s data reveals that C-suite executives will likely pick up the phone. 4. It Provides value to prospects (they can’t find anywhere else) Experienced salespeople can turn cold calls into meaningful conversations by identifying prospects’ pain points. The goal is sales discovery—finding out if the prospect has a problem you can solve. 5. Rejection is part of the process Rejection is part of cold calling. Sometimes, it’s about timing or reaching the wrong person. If your stats don’t add up, review your list and target industries, sizes, and job titles that fit your customer base. 6. Cold calling isn’t as saturated as other channels Email has become oversaturated, making it harder to book meetings. Cold calling cuts through the noise with direct conversations. Cognism’s data shows a 75% chance of prospects picking up on the first attempt. What are your thoughts on this? Let us know in the comments 👇

 ☀️ Episode 3 of SomeBlock is Live! ☀️ In our latest episode of SomeBlock, we welcome Olivia Chevallier, Customer Success Specialist at Cognism. Olivia shares with our host Jason Meyer her expertise on building strong customer relationships and offers strategies for making the most of the slower summer months. 🎙️ In this episode: - How to build strong customer relationships that last 🐬 - Leveraging the summer downtime to engage with end users 🌴 - The power of direct communication to overcome sales blockers 🐚 Don't miss Olivia discussing how to turn vacation season into a valuable opportunity to build a more engaging relationship with customers and increase retention through loyalty. 📺 Watch the full episode here: https://lnkd.in/evbtjc8h If you have any questions about this episode, just leave them in the comment section. Connect with Olivia: https://lnkd.in/eDB_DFyQ  Connect with Jason:  https://lnkd.in/erz6c4TF Wishing everyone a fantastic summer! ☀️

Personalization is a hot topic in sales, and for a good reason. It’s key to building meaningful relationships and boosting your conversion rates. Here are some tips to help you personalize your sales cadence for individual leads: 1️⃣ Lead segmentation 📍Segment your leads based on industry, company size, job role, location, or specific pain points. 📍Tailor your messaging to address the unique challenges and pain points relevant to each segment. 2️⃣ Customized messaging 📍Always address leads by their first name to add a personal touch. 📍Mention their company or industry in your communication to show you’ve done your research. 3️⃣ Personalized content 📍Reference any prior interactions or engagements with your content to show continuity and interest. 📍Share content assets like eBooks, case studies, or blogs that are specific to their industry or role. 4️⃣ Timing and frequency 📍 Consider the lead’s time zone and working hours when scheduling calls or sending emails. 📍 Respect their preferred mode of communication and follow-up times. 5️⃣ Engage on social media 📍Connect with your leads on platforms like LinkedIn. Engage with their posts and share relevant content. 📍Send personalized messages referencing shared interests or mutual connections. 6️⃣ Use diverse channels 📍Some leads prefer email, others phone calls, or social media. Use multiple channels and adapt your approach. 📍Be responsive to your leads’ replies. Address any questions or concerns promptly. Any thoughts on this? Let us know in the comments 👇

Swipe to see why sales goals are so important 🫱

Before diving into building your personal brand, it’s important to set some goals 🎯 These goals will help guide your efforts towards engagement on posts, new connections, and other KPIs. For many, the aim of building a personal brand is to become a “thought leader” in their industry. This helps your target audience see you not just as a seller or recruiter but as someone with valuable insights to share. On a personal level, it’s also amazing to build a community that will follow you as you move from one role to the next. On LinkedIn, engagement and reach are key indicators of how well your efforts are paying off. So, it makes sense to set your goals around these metrics: ✅️ The percentage of your target audience that interacts with your posts. ✅️ The number of impressions your posts get. ✅️ Your profile views and connection requests. Don’t forget to set less tangible goals too, like interacting with your target audience’s content. It’s not just about posting but also adding value to existing updates. Make sure to set aside time each day for this activity. Anything you’d like to add? Share your thoughts in the comments 👇