We're pleased to share that Zippia recently recognized KOA as one of Montana's top places to work, ranking 34th out of 100 companies and third among the hospitality segment. See the complete list here >>> https://lnkd.in/gDmxndNW
Kampgrounds of America, Inc.
Recreational Facilities
Billings, MT 12,281 followers
KOA Mission: Connecting people to the outdoors and each other.
About us
Kampgrounds of America Inc. (KOA) is the world’s largest family camping company, helping family and friends enjoy the great outdoors for 55 years. Founded in 1962, our franchising company has more than 500 campground locations across North America, and each year is nationally recognized for our work in public relations, marketing and franchise satisfaction. From our humble beginnings on the banks of the Yellowstone River in Billings, Montana, KOA has become an iconic brand throughout the U.S. and Canada. Our “Yellow Sign” acts as a beacon of fun and relaxation for campers, and a badge of honor for our employees. We value hospitality, the great outdoors and the people and places that make our company great. Camping has come a along way since the early days of canvass tents and rustic roadside camps. The team at Kampgrounds of America prides itself on constant innovation - bringing new technologies, advanced guest service training and luxury accommodations to camping in order to dial up the outdoor experience for our guests. Whether introducing Deluxe Cabins to building proprietary reservation technology, KOA is leading innovation in the outdoor hospitality industry. Our strategic thinking and business decisions are driven by data and research. Furthermore, we are committed to reducing our environmental footprint, promoting our Kamp Green program to help our franchisees keep the great outdoors great, for generations to come. KOA offers employment opportunities in both our corporate operation - still headquartered in Blllings, Montana - and our various franchise locations. For more information on Kampgrounds of America Inc., in general, visit koa.com or our pressroom at koapressroom.com, follow us on Facebook at Facebook.com/koacampgrounds, visit our blog at blog.koa.com. For specific information on employment opportunities at a KOA campground, visit workatkoa.com.
- Website
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http://koa.com/
External link for Kampgrounds of America, Inc.
- Industry
- Recreational Facilities
- Company size
- 1,001-5,000 employees
- Headquarters
- Billings, MT
- Type
- Privately Held
- Founded
- 1962
- Specialties
- KOA is the #1 brand in the campround industry
Locations
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Primary
PO Box 30558
Billings, MT 59101, US
Employees at Kampgrounds of America, Inc.
Updates
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Toby O'Rourke recently shared her path to becoming the company's first female CEO and president with Yellowstone Valley Woman Magazine. Born and raised in rural Montana, the cover story celebrates her work as an innovative leader and champion for small business and the great outdoors. Read more >>> https://lnkd.in/gBJx2X-F
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The Entrepreneur Times recently recognized Kampgrounds of America, Inc., as a best franchise to follow. In a cover story, the organization's entrepreneurial spirit and 62-year legacy of outdoor hospitality excellence were highlighted. "Our vision is to be the world leader in defining and advancing the business and experience of outdoor hospitality," said Chris Fairlee, chief acquisitions offices at Kampgrounds of America, Inc. "We believe in the power of community and collaboration." Read more >>> https://lnkd.in/gvrWtZ6T
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Our latest Camping & Outdoor Hospitality Report focuses on the connection between wellness and the outdoors. Since the inception of KOA’s annual camping research, campers have reported that physical and mental wellness benefits are the driving force behind their participation in camping. This report finds: 🌲 Over 9 million households plan to include a wellness experience this year. The most common activities include forest bathing (83%) and water-based activities (70%). 🌱 Millennials lead the charge for wellness, saying camping boosts their emotional well-being. 📵 65% of campers find the idea of a digital detox appealing. 🧘 Today’s campers seek simplicity and connection, preferring spontaneous and individualized experiences within nature verse structured activities. Discover more about how spending time in the outdoors nurtures wellness and wellbeing in our full report. >>> https://lnkd.in/eDd97wCs?
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While glamping is one of camping's newest categories, it now stands out as one of the most popular introductions to camping. The fourth release in our Camping & Outdoor Hospitality Report Series examines the growing importance of glamping, now a formidable component of the camping landscape. 2024 Highlights of the Camping & Outdoor Hospitality Glamping Report: 🏕️ With low barriers to entry that are attractive to both those interested in camping and leisure travelers, one-third of new campers said they tried glamping in 2023. 🔄 First-time glampers are eager to get back outdoors, with an impressive 80% sharing that they plan to continue glamping or camping. 🛜 Glampers tend to be younger and more tech-savvy than other campers. A higher propensity to work while traveling makes Wi-Fi an important factor in deciding where to stay. 🏡 Cabins are the preferred accommodations among glampers (29%), followed by canvas glamping/safari tents (18%), and tiny homes (15%). 🚶🏽♀️ Compared to other travelers, glampers are more comfortable with solo travel; 27% have taken solo trips in the past and plan to do so again in 2024. Read the report >>> https://lnkd.in/eYpu_5Zg
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What are the trends exciting campers in 2024? The latest installment in our Camping & Outdoor Hospitality Report Series, Camping Trips and Travel Experiences, answers this question and more. 2024 Highlights include: 🚐 The popularity of RVs continues, with ownership doubling since 2014. RV rentals, especially peer-to-peer, have also increased, with 1.9 million households projected to rent this year. 🍂 Shoulder season camping is attracting more guests, with off-peak trips increasing by 21% since 2021. In contrast, peak-season camping has decreased by 4%. 🌄 Glamping leads the way for outdoor trips in 2024, as 36% of respondents say they hope to stay at an outdoor resort for glamping this year. Another 33% say they want to stay at a campground with a lot of services and amenities. 🏕️ Natural events, food tourism, and visiting small towns are the top camping experiences predicted in 2024. 🗺️ The most important travel considerations for 2024 are spending more time with family and friends (48%), improving personal wellness (16%) and taking more PTO from work (12%). Read the report >>> https://lnkd.in/gggEGHyT
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Recognizing brands building stronger and deeper customer loyalty, Kampgrounds of America, Inc. was recently presented with two Loyalty360 awards at the Loyalty Expo in Orlando, Florida. KOA was awarded “Gold” in the Corporate Social Responsibility and Loyalty category for its “Get Out There Bag” program that removed barriers to outdoor exploration by distributing 1,000 adventure bags to urban youth and their adult chaperones. KOA also earned the “Silver” award in the Brand-to-Brand Partnerships category for its KOA Rewards program.
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The second report in our industry-leading Camping & Outdoor Hospitality Report series provides a comprehensive look at camping in Canada. While Canadian campers share similarities with their American neighbors, they overall have a stronger draw to the outdoors deeply ingrained in their culture. In the past decade, active camping households have increased by 68% in Canada. Additionally, the number of Canadians who bring their children camping has grown by more than 110%, indicating the activity's importance as a family activity. Read the report >>> https://lnkd.in/g8jD7n3Z
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In an era where hybrid careers and staying connected have changed the face of work and travel, camping and glamping continue to be popular travel options following a pandemic surge. In a recent conversation with Fast Company, Toby O'Rourke, CEO and president of Kampgrounds of America, Inc., shared how travelers are using technology to combine work and leisure to explore more in 2024.
Glamping is on the rise in the age of hybrid work
fastcompany.com
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Kampgrounds of America, Inc. reposted this
This morning, I introduced insights from our tenth annual Camping and Outdoor Hospitality Report to our RV industry partners at the annual RV Power Breakfast which boasted over 1350 attendees. Having ten years worth of data has allowed us to look at significant trends over time, including increased camping households, higher frequency of trips, more diversity, younger generations, and the introduction of peer-to-peer. Our sector has come a long way and solidified a prominent position within the travel landscape, with 1 of every 4 leisure trips involving camping. I touched on observations about the current landscape where we have a highly engaged camper base with a lower at-risk profile. The Boomer is returning to camping and some are even discovering camping for the first time. There's also desire for a return to spontaneity in RV travel and the booking window is showing signs of shortening. Most importantly I shifted the discussion to the future. There are many sparks within our data that have caught my attention, indicating where campers' expectations may be headed. Delivering upon convenience, enabling off-grid experience, addressing accessibility, and leveraging advancements in AI and tech-enabled personalization will help position the outdoor hospitality sector well as we compete for the traveler's time, attention, and spending.
KOA CEO O’Rourke Shares Recent Camping Report Data
https://rvbusiness.com