Jungle Scout

Brands say increasing ad costs are the number one challenge to selling on Amazon — and our 2024 Amazon Advertising Report shows a decline in RoAS across several Amazon ad types and strategies. How are brands responding? One strategy that’s gaining popularity is a multi-platform advertising approach that uses Google advertising to boost Amazon sales. When executed correctly, Google and Amazon ads make a powerful combo that: • Reaches shoppers at multiple stages of their buying process • Limits the visibility of competitors in crowded markets • Increases customer lifetime value and new-to-brand sales • Offers a more cost-effective way to direct traffic to listings Want to learn more about the results brands are seeing with this strategy (and how you can put it into action)? Download the report for insights and tips from Jungle Scout experts and our partners at Ampd: https://lnkd.in/geMi4E8t

High interest rates and rising home prices are making homeownership challenging – or unattainable – for many. In our latest Consumer Trends Report, we surveyed 1,000 consumers to learn more about how homeownership and many other factors impact spending behavior. One big takeaway? 20% more renters than homeowners are worried about their finances, and 13% more renters have cut back online spending compared to homeowners. In Q2, 15% more renters than homeowners pulled back on online spending. Dive deeper into how homeownership and other economic concerns are shaping consumer behavior.

Do your customers a favor and LISTEN👂 Here's a BLACK DECKER pedestal fan that generates $800k/mo. Now just imagine how much more market share they would capture if their CVR increased by even 1% 📈 I believe this could be done by adding an image that addresses their MOST COMMON negative customer complaint: "it's too noisy" 🔊 (11% of the negative reviews in the entire category) Learn from this mistake: Regularly analyze your reviews (and your competitors') to identify what's stopping shoppers from buying, and test new images that address those common concerns 🛠️ 

Looks like the fully conscious baby isn’t the only one traveling to the Four Seasons Hotels and Resorts this summer. ☀️ Tis’ the season for summer holidays and parents are seeking out products on Amazon to make traveling with their babies/toddlers easier (might as well buy a unicorn while you’re at it 🦄✨) Sales and searches for products like convertible carriers and strollers are up nearly 200% in 90 days. 📈 The baby category is a force to be reckoned with on Amazon. These top 5 brands have collectively gained almost 20% more market share over the past year. 1. Graco Children's Products (A Newell Rubbermaid Company) [Marketshare 24% | YoY revenue trend 10%] 2. Evenflo Company, Inc. [Marketshare 9% | YoY revenue trend 3%] 3. Baby Trend, Inc. [Marketshare 7% | YoY revenue trend 41%] 4. Artsana USA, Inc. (Chicco) [Marketshare 6% | YoY revenue trend 16%] 5. UPPAbaby [Marketshare 6% | YoY revenue trend 8%] So what are people buying? Here are the best selling products in baby travel by unit sales 👇 1. Graco Extend2Fit Convertible Car Seat 2. Graco SlimFit 3-in-1 Car Seat 3. Infantino Flip 4-in-1 Carrier 4. Summer Infant 3Dlite ST Convenience Stroller 5. Chicco GoFit Plus Backless Booster Car Seat And there is so much more where that came from, Who wants to read the full report by clicking the link in the comments? …Meeeee ☝️

Ever wonder how top enterprise brands outmaneuver their competition? 🤔 Discover the key tactics they use that small brands often miss in our exclusive webinar with Mina Elias, CEO & Founder of Trivium Group! 👉 Register now!

We really wish this was a nice rounded “Ten Reasons People Fail at FBA post” ...but we found eleven reasons and they’re too good not to share. So here are ELEVEN reasons people fail FBA 1. Investing in the wrong product. Many new sellers' first mistake is choosing the wrong product. Don’t choose a product based on your interests; look at what the data is telling you. Don’t rush the product research process. Many sellers overlook many other factors to consider. 2. Failing to find a proper manufacturer can increase your cost per unit and/or the time it takes to receive your goods, which can ultimately hurt profits right from the start. 3. Not receiving samples from multiple suppliers or skipping product quality tests for your first couple of orders. Product quality tests ensure your product and packaging meet your standards. 4. Poor product differentiation. New sellers need to take the time to figure out what the customer is missing from the competitor's product and how to incorporate that into their product and make it different from all the others already in the market. 5. High FBA cost due to lack of FBA tier size knowledge and Amazon FBA fees. 6. Average-level SEO and poor listing quality, such as bad or limited product images, no videos, non-optimized listing copy, or no A Content. 7. Lack of strategy to gain initial product reviews. 8. Poor PPC structuring and campaigns without specific goals can cause sellers to overspend on unprofitable campaigns. 9. Lack of knowledge about how to rank keywords and how the Amazon algorithm works. 10. Relying on your gut instead of making data-driven decisions. 11. Not having access to Amazon-selling software to keep track of sales, profits, keyword rankings, and competitors' performance. What would you add?

Prime Day sales for 2024 reached $14.2 billion in sales (That's 11% higher than last years $12.7 billion total) Let’s see how different discount strategies worked for these products and brands 👇 The Fitbit (now part of Google), Charge 6 Fitness Tracker Average Price $151 👉 Prime Day Price $99.95 On the second day of Prime Day, Fitbit offered a significant discount on its Charge 6 Fitness Tracker. This promotion boosted their ranking in the Sports & Outdoors category from 110 to number one. Aero Garden Harvest with Gourmet Herb Seed Pod Average Price $81.53 👉 Prime Day Price $119.49 In an interesting turn, this brand saw its Prime Day sales skyrocket despite offering a higher price than a few days prior. Sales increased over 4.5 times, and they sold 663 units on July 18th, the day after Prime Day. TaylorMade Golf Company TP5 Golf Balls Average Price $42.99 👉 Prime Day Price $33.99 While discounts aren't always necessary, they can significantly boost sales during major events from loyal customers who appreciate a deal. TaylorMade increased sales of their TP5 golf balls by over 6x on the last day of Prime Day. If you were selling products during Prime Day 2024, How did your sales look on Prime Day? Check the comments for our full Prime Day results article. 💬

If you’re ready to tackle your Amazon advertising strategy, utilizing insider knowledge from one of the industries leading experts… Class is in session 🍎👇 Join our exclusive webinar featuring Mina Elias, CEO & founder of Trivium Group and get a rare glimpse into the advanced advertising strategies used by leading enterprise brands. Learn how these powerhouse companies outmaneuver the competition, optimize their ad spend, and achieve impressive year-over-year growth. Register today and we’ll catch you tomorrow, July 24th at 12PM EST for insights, advanced strategies and a live Q&A.

🔥 Killer webinar alert! 🔥 I'm joining Jake Zaratsian, Ecommerce Training Expert at Jungle Scout, for a webinar on Amazon advertising strategies used by top enterprise brands. 📅 July 24th  🕛 12:00 PM EDT / 9:00 AM PDT Attend this webinar to learn: ✅ Operational efficiency tactics of leading brands  ✅ Enterprise-level SOPs for account management and campaign optimization  ✅ Key strategies that give big brands their competitive advantage I'll be sharing practical insights and answering your questions in a live Q&A session. This webinar is for sellers looking to improve their Amazon ad performance. Spots are limited. Sign up now: https://lnkd.in/dcT3Zg_K #AmazonSeller #EcommerceStrategy #JungleScout #AmazonFBA

We don’t want to "spill the sauce" on who wins, but check the comments for a full article on the epic branding strategy behind Amazon’s most popular BBQ sauce. 🍗 Who will it be?...Sweet Baby Ray's Restaurant & Catering, Bachan's, or G Hughes Sugar Free Sauce 🍔