GROW

Had the pleasure of attending the Grow NYC Conference recently (great booths from a few of SuperAngel.Fund’s portfolio companies: Status, PostPilot, and Revenue Roll). Below are some takeaways from the incredible speaker panels that I attended: Colleen Johnson: ▶ Partnering with a complimentary brand and selling their items on your website (and vice versa) can be a great customer acquisition strategy. For example, BlendJet® sells protein powders like KOS and Sunwarrior on their website...and when orders come in, the brands do the fulfillment. Kelly Murphy & Jen Gray: ▶ If you are a subscription business…think beyond just “how can I get another subscriber?” but reframe this to “how does my product fit into my customers daily or weekly routine…and what can I do to meet them there?”. Doing this will allow you to create products/ versions of existing products that better fit into people’s lives. Cody Plofker & Varun Kundra: ▶ Analyzing shopping carts to see what people are buying together is essential to effectively upsell. For example, recommending a cucumber scented deodorant at checkout if a customer has that same scent body wash in their cart is a great strategy. This pointed tactic significantly increases conversion and ultimately AOV. Rick Cadotte ▶As a consumer product company, you don’t need a sophisticated and expensive tech stack in the early days. If you have something that is working well, software tools can make it work really well. But, software tools will not be what makes the product/ service perform well in the first place. Nail down the product and business fundamentals first, and then start to invest in technology to improve operations  Michelle Song & Tony Tran ▶Relationships are the only thing that are recession proof, and something that AI certainly cannot replace. David Baker, Jordan Sack, Michael Epstein, & John Hickey ▶If you want a relatively inexpensive marketing channel (w/ a high ROAS) and the ability to effectively cross sell products, give direct mail and PostPilot a try!

Our team had a great experience at this year's GROW NY conference 🤝 🏙 We are always thrilled to connect with our clients and tech partners, and gain exclusive insights on groundbreaking new product features. We also enjoyed hearing from Four Sigmatic, AfterSell by Rokt, Digioh, Recharge and more industry leaders! Did you see our Absolute Web breakfast burritos? 👀 You know how much we love to eat over here!

Video recap from GROW NY 🔥

The Digioh team took on NYC 🗽 last week for 2 major DTC conferences — GROW NY and The Lead. What a week it was!! Feeling extra grateful for this amazing team, our wonderful customers, and the DTC community! Here were my top 3 highlights 👇 1. I spoke on the main stage at GROW with Charlotte Paffe, Sr. Director of Ecomm at Andie (a long time Digioh customer) and Nik Sharma about how Andie is leveraging Digioh guided selling experiences across their acquisition and retention funnels to increase conversions, list growth, and overall customer experience. 2. We leveraged an immersive "try Digioh before you buy it" experience and gave away 81 Andie swim suits to brands who visited our booth. We had a line down the expo hall with brands waiting over 45 minutes to be a part of it! Rather than give away swag, we're big believers in supporting our customers and letting event attendees experience how Digioh works with our customers. 3. Meeting with customers and brands to discuss what's working well, what they're looking to improve, and how Digioh can assist with creating marketing efficiency (making the most of every site site visitor both on and offsite). Between GROW and The Lead — we met with so many incredible brands! It feels incredibly exciting to hear so many brands speaking about how owned identification, zero party data capture and activation, and personalization are top of mind for them. It only confirms that the problem space Digioh sits in is continuing to grow as we continue to service more DTC brands! A major shout out to my Digioh squad for pulling this off Blake Imperl Alexandra Cassis Noah Rahimzadeh. Feeling extra grateful to have such a great group of colleagues and friends who I get to do this with day in and out! We live for in-person time at Digioh! We'll be back in NYC in August for The Whalie's NYC World Tour — more on that soon. Have a great weekend all! #gratitude #ecommerce

GROW was action-packed for the Shoplift team. We had a blast connecting with our favorite DTC brands, agencies, and tech partners IRL. Here are a few of our highlights: 🎤 Cody Plofker emphasizing the importance of optimizing your store in preparation for BFCM 💬 Chatting about the unique A/B tests Shopify stores are building 🥂 Hosting an epic afterparty alongside Skio and Platter

Spotted some moose on the loose at GROW NY Summer! 💜 We loved meeting new faces and chatting with fellow attendees about all things brand and performance marketing. We were honored to share the stage with Tamera Ferro and share our work with Sol de Janeiro. Shoutout to Eric Dyck for moderating the wonderful discussion on driving growth.

AfterSell by Rokt x GROW NY 🗽 A big thank you to Cody Plofker who joined Varun Kundra on the presenter stage to share more about the hidden value of the confirmation page (🔥Network Offers) and how Jones Road Beauty is optimizing their upselling strategies to increase AOV ahead of BFCM and beyond. Our booth was bumpin all day! 🤝 Kudos to the best moderator of all time Nik Sharma for keeping the crowd hyper-engaged the entire day & Brett Bakman for throwing an incredible event, you made AfterSell feel so welcomed 🌟 Nathan Vanschaik, Alicia G. & Varun Kundra thanks for an incredible 24 hrs in NYC together!

Huge shout-out to Boll & Branch's Michelle Carrara and Tinuiti's Harry Browne for an incredible session at GROW NY where they sat down to chat about the value of TV and upper funnel marketing. 🔥🔥🔥

Thanks also to PostPilot Michael Epstein and Drew Sanocki for the invite to a panel on direct mail. Thanks also to Nik Sharma for moderating. I was a bit nervous, but it was a ton of fun, and I loved the product. Listening to David Baker from Beekman 1802 and Jordan Sack from GOAT Food gave me some good ideas. Thanks also to GROW fantastic event.