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Measurement is key to align TV ad campaigns with brand & business goals. But, silos between creative and media teams can hinder performance. Get our new e-book to learn how to bridge these gaps to ensure ad effectiveness at every stage: https://lnkd.in/ggzs23AA Find out how high-performance marketing teams have driven these outcomes and more with measurement throughout the ad lifecycle: 📈 60% increase in brand recognition 💸 $2M saved in inefficient ad spend ⬆️ 37% increase in TV ad impressions 📉 35% reduction in CPC 💰 $7M in incremental sales Download now to access practical solutions and elevate your TV advertising strategy.

As marketers shift ad spend to where viewers are, measurement gaps remain. Get data-backed insights into a major blind spot: understanding how strategies & share of voice (SOV) on ad-supported streaming platforms compare to competitors: https://lnkd.in/dnYkxfGJ Find out which: 🌮 QSR brand dominated streaming ad SOV with 10.69% 🍔 QSR topped linear SOV at 13.64%. 🛻 Two automakers led streaming SOV. 🏈 Automaker led in linear SOV with 9.78%, largely due to investments in sports programming. Read the full blog post for more 2024 H1 trends and strategies.

Streaming into the future! We’re thrilled to announce our new partnership with Future Today, a pioneer in delivering cutting-edge CTV ad-supported solutions. Using our Streaming Measurement solution, Future Today enables its customers to maximize the impact of every ad dollar spent and capitalize on the clear opportunity that exists within the streaming ecosystem – crucial in today’s hyper-competitive video viewing landscape. Read more about the partnership 👉 https://lnkd.in/gQ_RtA-V

iSpot had an incredible time at Brightside's Spike for Cancer volleyball event for the third consecutive year! We came together for an amazing cause—raising funds for pediatric cancer research—while enjoying volleyball, drinks, games, and music. Shoutout to our Chicago team for bringing their best game to the sand 🏐 🏆

Which sports event boosted TV ad impressions by 49% YoY? And how is primetime TV reshaping the ad landscape? Download our latest report to dive deep into these trends and more, offering data-backed linear and streaming insights to help optimize your ad strategy for the second half of 2024. https://lnkd.in/eYqb45ir Here's a sneak peek at what you'll find inside: 📈 The daypart that grew 2.62% in TV ad impressions. 🍔 QSR, insurance and auto brands with stronger streaming SOV vs. linear. 🏆 The sports event that became a top-20 program by ad reach. 📺 The daypart contributing to over 26% of all national linear TV ad impressions.

This year at the industry’s annual trip to #CannesLions, the energized conversations revealed several key trends that will shape the rest of the year—one of those being calls for unification. Check out our recap video and read up on measurement learnings from the festival here: https://lnkd.in/g38ntJTW

Brand marketers are already catching Olympic fever. Delta Air Lines' latest ad ahead of the Paris games highlights some of Team USA's athletes in unconventional sports. The spot has generated over 155 billion TV ad impressions so far! Check out more of the hottest TV spots with iSpot insights at Ad Age: https://lnkd.in/gk6gticy

Discover how advertisers are navigating the precise targeting capabilities of streaming alongside the broad reach of cable and broadcast. 🎙️ iSpot CEO Sean Muller joins Len Jordan on Madrona's Founded & Funded podcast to explore the evolution of TV advertising, and why holistic measurement in particular is more crucial than ever. 🔉Listen to the full episode now: YouTube: https://bit.ly/3WhFCxV Spotify: https://spoti.fi/3S36xe3 Apple: https://apple.co/4bIBDP3 Podcast Addict: https://bit.ly/3Yg4rM7 Madrona (transcript): https://bit.ly/3WfKSlj

Kyler Blackmore, Media Director at Balance of Nature, shares how his team uses iSpot for creative testing, audience measurement, and business outcomes in this Measurement Mavens interview. Download our latest eBook to discover how bridging the creative and media divide and simplifying outcomes measurement can maximize your ROAS. https://lnkd.in/g5YTuiSt

Struggling to optimize your ad campaigns throughout the entire lifecycle? See how bridging the measurement divide across creative, audience and outcomes can maximize your ROAS in our new eBook👉 https://lnkd.in/ggzs23AA Key Highlights: 📌 12 real-world measurement success stories from brands 📌 Learn how to increase brand recall, land emotional messaging and outperform competition 📌 Discover how brands are reducing ad waste, maximizing incremental reach and optimizing ROAS 📌 Understand how advertisers are using outcome measurement to increase conversions, drive store visits and assess the cross-channel impact of TV