The fall means busy season for sportsbook brands. Morning Brew covers the latest sports betting ad trends around the return of the NFL, using iSpot data. Check out the article here:
iSpot.tv
Advertising Services
Bellevue, WA 13,788 followers
The New Standard for TV Ad Measurement
About us
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results. More at: https://www.ispot.tv
- Website
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https://www.ispot.tv
External link for iSpot.tv
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Bellevue, WA
- Type
- Privately Held
- Specialties
- TV Advertising Analytics, Media Planning, Competitive Intelligence, Real-time Data, tv ad measurement, tv ad currency, tv alternative currency, creative assessment, ad testing, media measurement, attention analytics, unified cross screen measurement, cross channel attribution, custom analytics, and advanced analytics
Locations
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Primary
15831 NE 8th St.
Suite 100
Bellevue, WA 98008, US
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1333 Broadway
Suite 730
New York, NY 10018, US
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1960 E Grand Ave #510
#510
El Segundo, CA 90245, US
Employees at iSpot.tv
Updates
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From creative to audience to outcomes—iSpot is covering every stage of ad measurement across platforms at Advertising Week New York. Join us for a packed week of expert insights and celebrations alongside our industry friends: https://lnkd.in/gWGmdMp2 Monday, 10/7 @ 12:30 PM 🎨 EVP of Media Partnerships, Stuart Schwartzapfel, takes the stage with Moonbug Entertainment’s Dan’l Hewitt on the Creativity Stage. Tuesday, 10/8 💊 11:00 AM: Stuart Schwartzapfel returns with Moira McKenna from IQVIA on the Innovation Stage to discuss ad measurement in the pharma industry. 🎤 12:00 PM: iSpot Advertising Week Lunch & Learn. 🎤 3:30 PM: SVP of Client Data Science, Lindsey Woodland, PhD, joins AMC Networks’s Evan Adlman on the Tech Stage. 🥂 5:00 PM: iSpot Happy Hour. Wednesday, 10/9 ⚡️ 10:35 AM: Chief Research Officer, Leslie Wood joins a CIMM Summit panel at Hudson Yards with Helen Katz (Publicis), David Porter (Warner Bros. Discovery), Deirdre Thomas (Nielsen), and Jon Watts (Coalition for Innovative Media Measurement (CIMM)). 🎤 11:30 AM: Lindsey Woodland, PhD joins Paramount's Travis Scoles on the Media Stage. 🔥 12:15 PM: Yulia Altman, Regional VP of Brand Partnerships, sits down with Visa’s Alison J. Herzog for a fireside chat at the Brand Innovators Summit at AWS HQ. 📱 1:10 PM: Stuart Schwartzapfel joins TikTok’s Jorge Ruiz on the Marketplace Stage at AWNY. We’re looking forward to seeing you in New York next week!
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Linking creative, audience, and outcome measurement is the catalyst for unlocking peak ad effectiveness. Yesterday, iSpot continued our Transparency Series at the vibrant Chicago Winery, bringing together advertising leaders for an afternoon of networking and insights shared by Vanessa Bufalino (Mark Anthony Brands International), Jackson Godard (BISSELL Homecare, Inc.), and Chris Hastings (CDW). Our speakers shared strategies on optimizing ad creative, reaching the right audiences, and driving meaningful business outcomes. After the sessions, guests engaged in lively discussions while enjoying local craft beers and small-batch wines. As we celebrate a successful event, we look forward to our next gathering in Los Angeles at Casa del Mar—save your spot! https://lnkd.in/gWBaU_9H
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When it comes to ad data, bigger isn’t just better—it’s essential for success 📊 With audiences spread out across linear, streaming, digital, and social video, your ability to reach and measure key audiences and hit your KPIs is directly tied to the quality and timeliness of the data guiding your decisions. That’s where iSpot Data Connect comes in. Our next-gen infrastructure layers big data on top of an advanced Universe Spine to help de-risk media investments and ensure you’re on track to meet your cross-platform campaign goals. Learn more about our big data approach 👉 https://lnkd.in/g2gew3-M
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Top pharma brands aren’t slowing down on TV. But here’s the catch: traditional ad tactics aren’t cutting it anymore. Download our Pharma TV Transparency Report for key audience insights and proven creative approaches that are driving billions of impressions for pharma brands 👉 https://lnkd.in/gY6aYSdy We reveal what’s actually working: 📈 The daytime show boosting pharma ad impressions by 68% 👁️ How shorter, targeted ads and optimized regulatory messaging keep viewers engaged 💊 Twice as many depression, bipolar, and insomnia brands advertise on streaming over linear, reflecting a shift in targeting strategy Optimize your pharma TV ad strategy with the latest data.
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Bridging the gap between creative and media strategies unlocks better campaign outcomes. This past Thursday, we explored just that in two event sessions: ♾️ At Brandweek in Phoenix, Kyler Blackmore from Balance of Nature shared how iSpot has helped his team tap into the power of unified creative, audience and outcome measurement across linear and streaming platforms, ultimately making every ad dollar more effective. 🏅 Meanwhile at ARF Creative Effectiveness in NYC, iSpot’s Leslie Wood and Tim Poellmann from DICK'S Sporting Goods revealed how iSpot Pre-Market Ad Testing played a crucial role in sharpening the brand's Olympics campaign. Using iSpot, DICK's Sporting Goods gained insights into the emotions that resonated with viewers and how their ad stacked up against competitors. This led to a strong Ace Score, driven by persuasive ad elements like brand recall and purchase intent. Thank you to ADWEEK and Advertising Research Foundation (ARF) for hosting us this week!
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Our latest research shows political ads don’t necessarily disrupt brand messaging—even when aired right before your ads. However, some strategies consistently outperform others during election season. Discover key messaging and creative insights for 2024 based on real viewer response in our blog 👉 https://lnkd.in/dewMimwt Sneak peak at the takeaways: 😂 Humor works, but the margin for error is tight—stick to light-hearted, inclusive themes to avoid misinterpretation. 🌟 Empowerment resonates: Ads that elevate shared humanity are striking a chord with audiences. 🌡️ Tackling polarizing issues? Make sure your stance aligns with your brand’s identity to prevent backlash.
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Precise measurement starts with knowing who’s watching. The iSpot Universe Spine maps 132 million US households, ensuring your video ad strategies are backed by representative audience data. See how it works to drive enhanced outcomes 👉 https://lnkd.in/g46wZBew Stop relying on patchy, misrepresentative audience data. With fragmented viewing now the norm, advertisers, media companies, and agencies can’t afford to miss a single ad impression.
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We’re less than a week away from the iSpot Transparency Series in Chicago on October 1st! https://lnkd.in/gs-4bNw2 This is your final chance to RSVP and join us at the vibrant Chicago Winery for an afternoon of learning, networking, and inspiration. Get a glimpse of the sessions below featuring advertising leaders from Mark Anthony Brands International, BISSELL Homecare, Inc. and CDW: - Vanessa Bufalino of Mark Anthony Brands will discuss how White Claw maximized brand impact during the 2021 Olympic games with the power of creative testing. - Jackson Godard of BISSELL will reveal how the homecare brand drove smarter media optimizations, better outcomes, and a more informed TV ad strategy. - Chris Hastings from CDW will explain how they refined audience targeting and maximized reach during March Madness.
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Achieving better outcomes begins with closing the gap between your creative and media strategy. Hear how it's done in this week's sessions: 👉 Today at 1:45 pm MST at Brandweek, iSpot’s Heather Robertson and Kyler Blackmore from Balance of Nature will discuss "How to Maximize Your Video ROAS" at Brandweek, covering top measurement practices and cross-platform optimization in Sonoran Sky Ballroom 5. 📆 This Thursday, September 26th, iSpot’s Leslie Wood and Tim Poellmann from DICK'S Sporting Goods will explore campaign strategy and ad refinement through pre-testing at ARF Creative Effectiveness in NYC 2024. Join them at Tribeca Rooftop at 3:20pm to discover the secrets behind DICK's Olympic campaign success. Learn more and reserve your spots: https://lnkd.in/gEb9uh-d https://lnkd.in/gnAXMnFw