Ipsos is proud to announce that it has been named by Forbes as one of America’s Best Employers for Women 2024, an honor that affirms its commitment to a diverse, inclusive, and supportive work environment. https://lnkd.in/gUm92bRF Here at Ipsos, we have developed a range of initiatives to build an equitable workplace culture, including extended maternity and paternity leaves, and the Gender BALANCE Network, a mentorship program that helps women advance their careers at Ipsos. As the first research partner for SeeHer, an effort by the Association of National Advertisers in partnership with The Female Quotient, Ipsos is also a vocal advocate for the value of gender representation in media and marketing. Mary Ann Packo Liz Osterhus
Ipsos North America
Market Research
New York, NY 40,716 followers
Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE
About us
Ipsos is one of the world’s leading independent market research companies controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a global research group with a presence in 89 countries. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. Simply put, Ipsos knows people. As one of the most innovative market research companies in the world we are constantly evolving to deliver a total understanding of people, society and the markets we all trade in.
- Website
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http://www.ipsos.com/en-us/
External link for Ipsos North America
- Industry
- Market Research
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Innovation and Brand Strategy Research, Social and Corporate Reputation Research, Media and Brand Expression Research, Customer and Employee Research, and Survey Management, Data Collection and Delivery
Locations
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Primary
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200 Park Avenue
11th Floor
New York, NY 10116, US
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2020 K St NW
Washington, DC 20006, US
Employees at Ipsos North America
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Jeff Freedman
Qualitative Consultant, Insights & Innovation at Ipsos in North America
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Liana Leider
Market Research Director
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Elizabeth Jarosz
Market Research Expert specializing in understanding the human condition | Competed on Donald Trump's "The Apprentice"
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James Conrad
Executive VP @ Ipsos | Market Strategy
Updates
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Tipping continues to be in the news as new minimum wages take effect, and tipping options get added to more services in payment apps. 25% of Americans feel they over-tip. How many feel they tip the right amount? Try our interactive quiz and then check the results of our survey here https://lnkd.in/gVWsP7jr
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New data from the Ipsos Consumer Tracker indicates that it’s older Americans, not younger ones, who have dropped the mall completely. Read on to hear why — in Gen Z's own words. https://lnkd.in/gSGrPuFR
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Are you a subscriber to our weekly newsletter yet? Don't miss out on fresh data and analysis to inspire and act on. This week's featured insight explores the importance of DEI and sustainability initiatives. Join us on Aug 7 as we unpack this topic further! https://lnkd.in/g6NwUNW5 Janelle A. James To subscribe, simply click here: https://lnkd.in/gVugrrTr
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The presidential race is still statistically tied following Biden's exit but likelihood for Harris is up 3 points over that of Biden last week. Revisit our recorded webinar briefing to hear detailed data and trends transforming the country – and how they will impact the 2024 elections. Be sure to join us for our next briefing on Aug 21. https://lnkd.in/gJef-V7R Chris Jackson Sarah Feldman Bernard Mendez
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Discover the power of Ipsos KnowledgePanel®, the oldest and largest probability-based online panel in the U.S. Our research capability spans all industries from public health to political polling to commercial services and products, including yours! https://lnkd.in/gXE8-Fjk
We asked Dr. Christopher Fleury what the difference is between traditional online survey panels and an invitation-only, probability-based panel like Ipsos' KnowledgePanel. Full episode available here: https://lnkd.in/e9GaNDaB
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Q: How interested are you in the 2024 Summer Olympic Games in Paris? New global research from Ipsos explores interest in this year's games, the specific events they plan to watch, and demographic deep dives. See which events Americans will be watching. https://lnkd.in/g7U2Ps6y
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The B2B marketing team of the future is likely to be more agile, data-driven and customer-centric than ever before. Featuring research and insights from Ipsos, LinkedIn's latest report is a must for all B2B marketers. Nick Mercurio Anne Hunter
B2B marketers: What’s your secret to working effectively cross-functionally? Our new report shows that collaboration, communication and conflict resolution are some of the fastest-growing skills in the B2B industry. https://lnkd.in/dKwJETxX
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1. Industry Experience 2. Statistical Methodology 3. Data Expertise 4. Benchmark Data 5. Performance Dashboards and Business Planning Tools 6. Access Nikhil's article here for the full checklist 👇 https://lnkd.in/g225exha
CEO, Marketing Management Analytics (MMA) / Business Transformation / Intelligent Data and Analytic Automation & Solutions / Value-Creation
Below you will find an insightful post by Nikhil Goel, VP of Analytic Consulting at Ipsos MMA, on how to optimize your selection and value of an MMM vendor. Indeed, evaluating marketing mix modeling (MMM) capabilities and finding the best marketing mix modeling solution provider for your business is an important decision that could drive tens to hundreds of millions of incremental revenue and margin gains. The right partner is not just a service provider but a consultative asset and strategic ally in the growth of your marketing ROI (MROI), ability to drive measurable incremental sales and brand equity. https://lnkd.in/eyneF2ER
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Read the full case study today (complimentary access through July 26th). Ipsos is proud to have partnered with EffieUS, analyzing this year's winners & finalists to uncover a series of trends for creative excellence. An interesting find is that 2024 Effie winners were 4x more likely to show people defying traditional depictions vs non-winners. Doves campaign turned a simple hashtag into a powerful rallying cry against race-based hair discrimination, driving 1B impressions, a 63% increase in social engagement, and boosted CROWN Act awareness by 10 points. Pedr Howard
Our Insights partner, Ipsos US, has analyzed the 2024 #effieUS Awards data, revealing trends among winners and finalists. An interesting find is that 2024 Effie winners were 4x more likely to show people defying traditional depictions vs non-winners. For this week’s case study spotlight, we’ve unlocked Dove & The House of JOY’s Silver Effie-winning #CROWNPROUD campaign - an effort developed from the insight that many Black women fear that wearing their natural hair in professional settings could cost them opportunities. The campaign turned a simple hashtag into a powerful rallying cry against race-based hair discrimination, driving 1B impressions, a 63% increase in social engagement, and boosted CROWN Act awareness by 10 points. Read the full case study here (complimentary access through July 26th): https://lnkd.in/exeCZBvb
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