Interact Brands

A good question to ask yourself, when is the right time for your brand legacy or not to embark on a redesign? "Legacy brands need to apply a finer, more modern filter to their brand story or work to find new audiences with an extension — not a total overhaul that endangers equity.” – Marketing Dive Recently, we authored a thought piece on the pet food industry, highlighting the potential for legacy pet food brands to undergo a redesign. While these brands may lack modern aesthetics and messaging, they compensate with trusted scientific research. A rebrand offers them the opportunity to appeal to consumers whose identities are deeply connected to their pet-centric lifestyles, thus bridging the expanding market divide. For more insights, read the full article linked in our comments. The branding landscape is continually evolving and being disrupted by both new and established players. This applies to all industries - we recently completed a subtle yet impactful redesign for legacy brand Hot Pocket's. The redesign was made to target a new audience without alienating their existing consumer. #redesign #rebrand #cpg #packagedesign

AI Challenge: TEAM 5 // Sly™ This team brought Sly to life through interactive out-of-home advertising and branded collaborations using AI. Sly Swag — Gamers often use laptops for portability, space efficiency, and versatility. Beanies are a part of gamer culture as well. Aside from fashion, they provide extra cushion and comfort when over-ear headphones are worn. Gamer Convention Booth — Sly’s gaming convention pop-up offers a sleek design where video game convention attendees can taste Sly and challenge fellow gamers to a video game. OOH Advertisement: Capture the attention of city dwellers in Time Square with this eye-catching Sly sculpture in a unique approach to OOH. Sly x Fortnite Collaboration — Meet gamers where they are by collaborating with Fortnite to create a Sly branded skin. #AI #Design

AI Challenge: Team 4 // Koia 🍌 🍓 🍫 Team 4 created The Koia Smoothie Studio which is a multi-sensory immersion that transports you into the vibrant and flavorful world of Koia’s plant based protein shakes. The team included a brand partnership with HOKA creating running shoes in different color-ways that aligned with the Koia smoothie flavors. To embrace change and challenge our team members, we broke them up into four teams to tackle expanding brand identities for a brand of their choice, using ONLY AI. Each team’s final assets will be posted over the next four weeks. #AI #Branding #Design

🌟 Pack format nuances in CPG 🌟 One of the reasons I love working with Startup CPG to organize events is learning more about the challenges emerging CPG businesses face, and seeing how generous the community is in helping each other find potential solutions. At our meetup at BevNET.com last week, I had great conversations with several business owners about their pack formats. Working in packaging design at Interact Brands, we’re often working with an existing pack format that the client has selected, but sometimes we get to join in on the fun of picking what will work best for the product. Pack format is always a difficult decision with many factors. - What fits on a retail shelf? - Does the format communicate the use case? - Will it be easy to store and use for the consumer? - What cost can I afford to maintain my margins? - Do I have the scale needed to meet run minimums?  - Do I need a different format for retail vs food service? The owners I talked with are doing the right thing by prioritizing consumer needs when making these decisions. By chatting regularly with their consumers they avoid costly missteps and ensure their products meet real-world demands. Shout out to: 🍹 Elaina (Repucci) Holm with Simple Sips Fresh Cocktail Mix that needs packaging that appeals both on store shelves and in the hands of bartenders 🫖 Nancy Daniel with Madhrasi Chai concentrate that requires packaging that suits both home refrigerators and professional barista setups 🐝 Samantha Putošová with Bee Balm Co. benefits from using compostable packaging Can’t wait to see what we chat about at our next meetup! Stay tuned for details. #Packaging #ConsumerInsights #BusinessStrategy #Retail #FoodService #Entrepreneurship #CPG #FoodandBev Chloe Drumwright

AI Challenge: TEAM 3 🤖 Chosen Brand: Nature Friend "Oui Ouid! A discovery of "who" or "what" Nature Friend might be." Team 3's take on expanding their brand identity included a brand collaboration with Nike. To embrace change and challenge our team members, we broke them up into four teams to tackle expanding brand identities for a brand of their choice, using ONLY AI. Each teams final assets will be posted over the next four weeks. #AI #CPG #Branding

AI Challenge: TEAM 2 🤖 To embrace change and challenge our team members, we broke them up into four teams to tackle expanding brand identities for a brand of their choice, using ONLY AI. Each teams final assets will be posted over the next four weeks. Chosen Brand: Honey Smoked Fish Holdings, LLC "A new sustainable line for Honey Smoked Fish Co." #AI #CPG #Branding

To Carbonate or not to Carbonate.. There's been an unsaid feeling of bloat lurking in social settings from all the hard seltzers we've been consuming, and now there's an emerging group of brands allowing for more sessionable carbonation-free experience: Mom Water, Dad Water, NOCA Beverages, FUNNY WATER, etc. Molson Coor launched Happy Thursday, where they call out Bubble Free on the front of pack. VinePair brought some interesting points to the table here: https://lnkd.in/gtk7huB9 Here's to a summer of feeling less bloated!

Our very own Elise Yost is co-hosting a Startup CPG Boston Meetup for Entrepreneurs & Experts at the BevNET.com headquarters in Newton this Thursday, 6/27, from 6-8 p.m. Come mingle with fellow industry experts! Grab your tickets here: https://lnkd.in/ev6NdXaj Product sampling from: - Bee Balm Co. - Toast! Supplements - alldae superfruit soda

Have you familiarized yourself with AI? 🤖 To embrace change and challenge our team members, we broke them up into four teams to tackle expanding brand identities for a brand of their choice, using ONLY AI. Each teams final assets will be posted over the next four weeks. Team 1 Chosen Brand: Not Beer 🚫 🍺 "Our team transformed commonplace drinking accessories - your vice - into essential companions for a night out." #AI #CPG #Branding

As an agency, our online presence showcases our work, but behind the scenes we have an array of talent that inspires our culture and creative. Introducing a new series we call 'Interact Unfiltered,' where our team shares what is inspiring them, entertaining them, newfound knowledge, and candid discussions amongst one another without boundaries. Introducing the first 'Interact Unfiltered' – Week of 6.17 Some of our designers have been fascinated with Ben Zank's new work – very surrealist. https://lnkd.in/guKAhb9e Our team bonded over Benny Blanco’s Architectural Digest tour – calling it a 'lived in home with dope aesthetic'. https://lnkd.in/gUGNkf_7 Team members are enjoying a new favorite pre-workout snack is a rice krispie — sending their taste buds into nostalgia. As an agency that is concerned with sustainability, we applaud Billie Eilish for trying an eco-friendly Album roll-out. https://lnkd.in/gNAzxg9T A member of our team visited Meow Wolf's Omega Mart in Las Vegas and sent some pictures for random design inspo. Our team member baked the most amazing rhubarb pie from scratch using fresh grown rhubarb.