Intentsify

𝐉𝐨𝐢𝐧 𝐮𝐬 𝐭𝐨𝐝𝐚𝐲, 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟐𝐧𝐝 𝐚𝐭 𝟏𝟎𝐚𝐦 𝐏𝐓 / 𝟏𝐩𝐦 𝐄𝐓 𝐟𝐨𝐫 𝐚 𝐥𝐢𝐯𝐞 𝐰𝐞𝐛𝐢𝐧𝐚𝐫; 𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐁𝐮𝐲𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐩: 𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐏𝐞𝐫𝐬𝐨𝐧𝐚 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐨𝐫 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡. Hosted by Intentsify Product Leaders and Forrester Research Analyst, Kelvin Gee, attendees will walk away with learnings on: ➡️ Leveraging intent data at the persona and buying group member levels ➡️ How AI-driven revenue marketing platforms can identify overlooked personas ➡️ Best practices for optimizing marketing programs The reality for B2B teams is that account-level intelligence alone isn’t enough. Buying Group Intent provides the granularity teams need to identify and engage with the exact decision-makers and influencers driving purchasing decisions. Don’t miss your chance on the insight: https://lnkd.in/erM6sCKb

In today's B2B market, purchasing decisions are made by groups, not individuals. With growing complexity, accurately targeting the entire buying group is critical. Join Intentsify product leaders Apparao B Karri and David Crane, along with Forrester Research Analyst Kelvin Gee, for a live webinar tomorrow, October 2nd at 1 PM ET: Unlocking the Buying Group: AI-Powered Persona Insights for Revenue Growth. During this webinar, we’ll dive into how intent data helps identify the most engaged personas in a buying group and how AI can uncover additional personas marketers may be missing. Key topics of discussion: Leveraging intent data to engage key decision-makers Using AI to discover overlooked personas Optimizing marketing efforts with personalized insights for increased revenue growth Don't miss your chance - secure your spot: https://lnkd.in/erM6sCKb

Is intent data the secret sauce for your GTM strategy? Intent data gives you a crystal-clear view into your target audience's behaviors, interests, and buying signals. But it's not just about the data, it's about how you use it. Signal-based marketing is the key. By combining compelling content, creative messaging, and smart activation tools, you can proactively reach the right prospects at the right time. 🎯 Check out Intentsify CMO, Allie Kelly's guest article in MarTech Series to learn how to elevate your GTM strategy. https://lnkd.in/dJZJcxZ7

Join Intentsify Product leaders Apparao B Karri and David Crane with Forrester Research Analyst, Kelvin Gee, on October 2nd at 1pm ET for a live webinar; Unlocking the Buying Group: AI-Powered Persona Insights for Revenue Growth. In B2B, purchasing decisions are made by groups, not individuals. Precision in targeting buying groups is now essential as decision-making complexity grows. We’ll explore how intent data can reveal which buying group personas are most engaged and how advanced AI tools can suggest additional personas that marketers may have overlooked. Discover how AI and intent data are revolutionizing revenue marketing by identifying and engaging the right personas within buying groups: - Leverage intent data to target key decision-makers - Use AI to uncover and engage overlooked personas - Optimize marketing programs with personalized insights Don't miss out, secure your spot now: https://lnkd.in/erM6sCKb

I’m excited to announce that I’ll be presenting in the upcoming webinar “Unlocking the Buying Group: AI-Powered Persona Insights for Revenue Growth”! 🚀 Join me as we explore how frontline marketers can identify, engage, and influence entire buying groups by leveraging intent data at the persona and buying group member level. Looking forward to an engaging discussion and sharing valuable insights with all of you! Register here: https://hubs.li/Q02R3D9x0

Struggling to identify and engage key stakeholders? We've got you. Intentsify's September update brings you: ✅ Buying Group Intent: Decode decision-making personas and their interests. ✅ Lead Activation Summaries: Personalize outreach at scale and let your sales team focus on converting leads, not cobbling together clues. Check out the blog to learn more. Link in the comments ⬇

Starting in just under one hour! Register for today's Digital Marketing Masterclass: How to Level-Up Your Paid Programs. Starting at 1PM EDT - Intentsify's Hannah Swanson and Kenna Rooney will be diving in to all things LinkedIn and Google Ads. ➡ What to do ➡ What not to do ➡ How Intentsify plays a game-changing role for digital marketers ➡ Key results from before and after implementing Intentsify on our paid programs Get first hand insight, you won't want to miss it: https://lnkd.in/eTDYHBx4 Can't make it but still want to watch? Register now and watch on demand later.

B2B buying is personal. Your data should be too. In case you missed it, this week we launched Buying Group Intent. This release is a GAME CHANGER for several reasons. 👉 Reach the decision-makers at your target accounts and monitor evolving research interests at the persona-level. 👉 Understand the research stage (early or late) of your target personas. 👉 Uncover new, previously unknown personas showing active intent. The result? Teams can more effectively identify and prioritize target accounts and personas and select the right messaging and channels according to their research behavior. We are proud to be the first company to offer Buying Group Intent. Check out the full press release in the comments and get in touch to learn more.

Today we launch 𝗕𝘂𝘆𝗶𝗻𝗴 𝗚𝗿𝗼𝘂𝗽 𝗜𝗻𝘁𝗲𝗻𝘁. Our biggest product update this year. The reality for B2B teams is that account-level intelligence alone isn’t enough. Buying Group Intent provides the granularity teams need to identify and engage with the exact decision-makers and influencers driving purchasing decisions. Buying Group Intent monitors the evolving research patterns of buying groups including: ✅ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮-𝗟𝗲𝘃𝗲𝗹 𝗧𝗼𝗽𝗶𝗰 𝗦𝗰𝗼𝗿𝗲𝘀: Provides index-based topic scores for each target persona within an account, compared to its historical baseline. ✅ 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵-𝗦𝘁𝗮𝗴𝗲 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Indicates whether the topic research is in an early or late stage for each persona. ✅ 𝗨𝗻𝗰𝗼𝘃𝗲𝗿𝗲𝗱 𝗕𝘂𝘆𝗶𝗻𝗴 𝗚𝗿𝗼𝘂𝗽 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝘀: Identifies titles and functions that show a high level of interest but were not initially selected as part of the buying group. ✅ 𝗝𝗼𝗯 𝗟𝗲𝘃𝗲𝗹 𝗮𝗻𝗱 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻 𝗙𝗶𝗹𝘁𝗲𝗿𝗶𝗻𝗴: Enables users to filter personas by job level and job function. ✅ 𝗖𝗥𝗠 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Allows users to view buyer intelligence directly within the systems they use every day. Read the full press release here: https://lnkd.in/euBmXxHF

Are you ready to take your LinkedIn and Google ads to the next level? Join Hannah Swanson and Kenna Rooney for a deep-dive webinar that’s going to redefine how you approach paid advertising! See how when you leverage quality intent data to power your LinkedIn ad delivery, you can achieve results you never thought possible. Plus, actionable insights and top tricks to running your paid programs. Why You Can’t Miss This: Expert Insights from our own digital marketer who has cracked the code. In-Depth Strategies on harnessing the power of intent data to make every dollar count. Cutting-Edge Tactics to make your paid ads not just effective, but outstanding. This isn’t just another webinar — it’s a game-changer for anyone serious about maximizing their paid advertising and ROI. Whether you’re already running ads or just thinking about diving in, this session will equip you with actionable strategies and insider knowledge. Don’t miss out on the opportunity to elevate your paid ad game and make your marketing dollars work harder for you. Secure Your Spot Now! https://lnkd.in/eTDYHBx4 See you there! //Can't make it but want the insights? An on demand recording will be sent to all registrants.