BIG NEWS: Check out the full article from Digiday that showcases the positive results we achieved with Involved Media USA . Intent IQ used an approach that blended cookie-based and cookieless solutions in partnership with independent full-service agency, Involved Media, in a campaign executed for a client in the education field. IIQ’s uniqueness lies in providing not only an alternative ID, but an end-to-end suite of solutions for cookieless audience activation and attribution. This saves the advertiser from lifting and assembling the many heavy-moving components required to run a cookieless campaign, all of which are included in IIQ’s suite: audience mapping, onboarding, activation, and attribution. Shukmei Wong Fabrice Beer-Gabel
Intent IQ
Internet Publishing
Long Island City, New York 2,680 followers
Next-generation Identity resolution global leader, enabling cookieless monetization, attribution across all platforms.
About us
A global leader in the next-generation Identity resolution Leveraging 20B online signals every 24 hours and over 15B email open and log-in events every month, Intent IQ is able to create and maintain an accurate real-time map of devices, their users’ identities and the relations amongst the devices. Intent IQ privacy-friendly solutions are powered by its signature Identity Device Graph - deterministic accuracy, probabilistic scale, real-time, across multiple environments including cookieless, MAID-less, and CTV
- Website
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http://www.intentiq.com
External link for Intent IQ
- Industry
- Internet Publishing
- Company size
- 11-50 employees
- Headquarters
- Long Island City, New York
- Type
- Privately Held
- Founded
- 2009
Products
Intent IQ
Identity Resolution Software
We have proven success providing SSPs and Publishers a 20%-30% lift in revenue. Intent IQ's Bid Enhancement Service for SSPs & Publishers adds 15%-30% incremental revenues immediately after implementation. Intent IQ's turnkey technology enhances the bitstream with additional identifiers in multiple platforms IDs across all users' devices, resulting in increased bid ratio, eCPM, and value to the platform and its partners. How? ● By simply opening up your inventory and allowing the powerful IIQ ID device graph to aggregate all SSP and DSP IDs into a single IIQ Person ID… ● While also returning to you the current partner SSP and DSP IDs when you're missing such an ID ● The IIQ Person ID (the single ID) addresses third-party cookieless environments, both in the current Safari and in the future with Chrome.
Locations
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Primary
37-18 Northern Boulevard
Suite 404
Long Island City, New York 11101, US
Employees at Intent IQ
Updates
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Thank you Joanna Ruttner and Involved Media USA for sharing insights, results and your strategic planning perspective about the power of Alternative IDs at Cannes Lions International Festival of Creativity with Beet.TV Fabrice Beer-Gabel
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Exciting times at Cannes Lions International Festival of Creativity! Meeting with our valued partners Minute Media, Primis, Video Discovery,Start.io Taboola, GeoEdge, Genius Sports , illumin, display.io Fabrice Beer-Gabel Tamir Shub Dror Ben Yishai
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Thank you! It has been such an honor to collaborate with you.
Last week at AdMonsters Ops, I had a productive discussion with Fabrice Beer-Gabel and Tamir Shub from Intent IQ about Involved Media USA's approach to the challenges of cookieless activation and attribution, potential solutions, and the role of alternative IDs in lower funnel tactics. 📸: AdMonsters #digitaladvertising #mediaagency #marketing
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#Canneslions, it is always good to meet our partners on the beach Taboola First some fun in the sun and then some business-:) Fabrice Beer-Gabel Dror Ben Yishai Tamir Shub
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We took the stage at Cannes Lions International Festival of Creativity Lions with Beet.TV, With our excellent partners, we have discussed How Cookieless, Biddable IDs Can Close the Performance Gap; Now it's time to drink. Join us Fabrice Beer-Gabel- Intent IQ Brady Gadberry- Acxiom, Rick Acampora Assembly Global Group
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Our very own CTO Dror Ben Yishai is one of the runners, we are very proud of you.
What a fantastic turn out for our Run the Riviera. A brilliant way to kick off the morning and thank you to all those who joined us. #ultimateasset #UA #canneslions
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Are you ready? Let's talk about the results! With alternative IDs emerging as a potential pathway to Cookieless audience addressability, discover how insight-driven global agency Involved Media USA partnered with Identity Resolution and AI pioneer Intent IQ to boost advertising campaign performance, adding 77% new leads via Cookieless audience-targeting. Join our panel session with Acxiom and Assembly Global on Unpacking the Future of a Cookieless World in an Outcome-Based Era. With cookie deprecation now in full swing and marketers increasingly focused on outcomes, identity resolution is central in laying the foundations for privacy-safe addressability and measurement. Hear from leading marketers and Intent IQ about the way they leverage these technologies to drive insights and performance at scale while simultaneously increasing content monetization for publishers and consumer experience. See you at Cannes Lions International Festival of Creativity lions with Beet.TV
Identity Matters: Join us for this deep dive with Fabrice Beer-Gabel Intent IQ, Brady Gadberry Acxiom, Rick Acampora Assembly Global, Joanna Ruttner Involved Media USA and moderator Jon Watts Coalition for Innovative Media Measurement (CIMM) More details here: https://lnkd.in/eN4deft2
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Identity matters Intent IQ & Beet.TV Join us for this deep dive with Fabrice Beer-Gabel, Intent IQ, Brady Gadberry- Acxiom, Rick Acampora- Assembly Global Group Joanna Ruttner- Involved Media USA media Cannes Lions International Festival of Creativity June 18, 2:00-3:00 pm
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Earlier this week, we shared the stage at AdMonsters OPS with Shukmei Wong, SVP Omnichannel Media at Involved Media USA. Here are some key takeaways for both Advertisers and Publishers. Advertisers seek to increase revenues and engagement with mid/lower funnel, performance-driven programmatic investments reaching untapped iPhone and other cookieless audiences at scale. Ad sellers can lift cookieless revenue with two solutions powered by IIQ ID: Intent IQ’s Bid Enhancement and cookieless activation. Powered by Intent IQ distributed identity technology, IIQ ID solves for cookieless addressability and measurement at scale, with over 90% deterministically verified. #admonstersOPS #Publisher #Partnership #advertiser #AlternativIDs
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