IAS’s CEO, Lisa Utzschneider, joined TikTok’s Robin Shore and Rahul Sharma for a conversation about how we’re bringing advertisers more choice and transparency through our brand safety and suitability measurement solutions, including our latest co-innovation delivering category exclusion and vertical sensitivity controls for advertisers in over 60 countries across TikTok. “𝗢𝘂𝗿 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝗜𝗔𝗦 𝗲𝗻𝗮𝗯𝗹𝗲𝘀 𝘂𝘀 𝘁𝗼 𝗺𝗼𝘃𝗲 𝗳𝗮𝘀𝘁 𝗮𝗻𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗲 𝗳𝗼𝗿 𝗵𝗶𝗴𝗵𝗲𝗿 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀. 𝗜𝘁’𝘀 𝘃𝗲𝗿𝘆 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘁𝗼 𝗵𝗮𝘃𝗲 𝘁𝗵𝗶𝗿𝗱-𝗽𝗮𝗿𝘁𝘆 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗮𝘁 𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗶𝘁’𝘀 𝗮𝗻 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗹𝗼𝗼𝗽. 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗶𝗿𝗱-𝗽𝗮𝗿𝘁𝘆 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁, 𝘄𝗲 𝘄𝗼𝘂𝗹𝗱𝗻’𝘁 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗶𝗳 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗮𝗿𝗲 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 - 𝘁𝗵𝗮𝘁 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗲𝘆𝗲 𝗶𝘀 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗶𝗻 𝗼𝘂𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀 𝘀𝗮𝗳𝗲. 𝗪𝗲’𝗿𝗲 𝗲𝘅𝘁𝗿𝗲𝗺𝗲𝗹𝘆 𝗴𝗿𝗮𝘁𝗲𝗳𝘂𝗹 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝘀𝗼 𝘄𝗲 𝗰𝗮𝗻 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗼 𝗽𝘂𝘀𝗵 𝘁𝗵𝗲 𝗲𝗻𝘃𝗲𝗹𝗼𝗽𝗲 𝗼𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝘁𝗵𝗶𝘀 [𝗯𝗿𝗮𝗻𝗱 𝘀𝗮𝗳𝗲𝘁𝘆 𝗮𝗻𝗱 𝘀𝘂𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆] 𝘀𝗽𝗮𝗰𝗲.” - Rahul Sharma, Product Lead - Brand Innovation, TikTok Watch the full video on TikTok's new Brand Safety Studio: https://lnkd.in/euJEVH-8
Integral Ad Science
Software Development
New York, NY 36,394 followers
A leading global media measurement and optimization platform.
About us
The IAS media measurement and optimization platform delivers the most actionable data to drive superior results. IAS will never ask an applicant for payment during the recruitment process. Always verify job offers through official channels.
- Website
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http://www.integralads.com
External link for Integral Ad Science
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Founded
- 2009
- Specialties
- Media quality, Digital fraud detection and blocking, Ad verification, Ad viewability, Advertising data, Consumer Exposure, adtech, digital advertising, media, and advertising
Locations
Employees at Integral Ad Science
Updates
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Actionable data is key to combating the harmful effects of deepfakes and misinformation. By developing the industry’s first deepfake measurement offering, we enable advertisers to further verify the safety and suitability of their digital media investments through AI-powered technology. Backed by our AI-driven Multimedia Technology with frame-by-frame analysis, our offering helps advertisers avoid running adjacent to deepfake content as part of the GARM misinformation category. Read more in EMARKETER: https://lnkd.in/eG7Ju_dh #Deepfakes #AI #BrandSafety #Advertising
Integral Ad Science announces a brand safety tool to avoid deepfakes
emarketer.com
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Last night, IAS hosted the inaugural “Cannes Away from Cannes” in Chicago and brought together a distinguished group of executives for an evening of inspiring conversations and networking. IAS RVP Lindsey Danek moderated an esteemed group of speakers that included Willie Jackson (Starcom), Kelly Chiricotti (SPARK), Brad Moranchek (Kimberly-Clark) for a panel discussion on the topic of AI, Misinformation and the Video Mindset. Thank you to our panelists and guests for joining, and we’ll see you next year!
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In our “Masters of Media” series, our team connects with the industry leaders making their impact on the APAC advertising landscape. Our latest edition spotlights EssenceMediacom’s Nic Jones, who oversees strategy and planning for the agency. Together, we explored Nic’s journey in digital advertising, programmatic mythbusting, and audience addressability. Click here to read more from Nic: https://lnkd.in/ggAbRkGH #Agency #Advertising #Programmatic
Masters of Media - Nic Jones, Head of Strategy, APAC, EssenceMediacom
https://integralads.com/apac/
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IAS CMO Khurrum Malik has been named to the The Wall Street Journal’s CMO Network, which highlights the decision makers driving revenue and market-share growth for their businesses through strategic marketing initiatives and impactful leadership. Congratulations, Khurrum! See the rest here: https://lnkd.in/egEARQR4
I’m proud to share that I was recently recognized as a member of The Wall Street Journal CMO Network, a collective community of leading experts from the world’s most influential brands. Kudos to Suzanne Vranica for curating this community. Excited to continue to contribute to this group and represent Integral Ad Science. https://lnkd.in/em2UC3UK #WSJCMONetwork
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Hear from IAS SVP Craig Ziegler on the latest innovations in brand safety with TikTok that are helping marketers navigate tomorrow’s advertising landscape while maximizing ROI through short-form video. Craig also highlights in his conversation with Dennis Petrone (TikTok for Business) the importance of pre-bid controls that are native within platforms as brands address their unique brand safety and suitability concerns. Watch the full segment here: https://lnkd.in/e7JQ34BE #Video #TikTok #BrandSafety #Advertising
Brand Safety Innovations: Industry Leadership Perspectives | TikTok For Business Blog
tiktok.com
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Misinformation and brand safety were topics du jour at #CannesLions2024 with 60 global elections taking place this year. Opening up the discussion in ADWEEK’s latest Voice column, IAS CEO Lisa Utzschneider explores how advertisers can avoid misinformation, protect their brands, and still reach the engaged audiences of both premium and diverse publishers. Read the full piece here: https://lnkd.in/dURBQ8qt #BrandSafety #Misinformation #Advertising
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IAS and Microsoft Advertising are partnering on a global integration to safeguard and scale your business across the Microsoft Advertising Network. Through our Viewability, Invalid Traffic, and Brand Safety and Suitability Measurement, validate your marketing campaigns using trusted third-party analysis. Our latest collaboration empowers marketers to make data-driven decisions and level up campaign performance. Click the link to learn more: https://lnkd.in/dddPs5wY #DigitalAdvertising #MediaQuality
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IAS Country Manager [France] Clement Bascoulergue moderated a fireside chat at #CannesLions2024 on combating misinformation with VP Benoit Morelli, followed by a panel discussion with industry voices Caroline Hugonenc (Teads), Michael Follett (Lumen Research Ltd), and Seb Larre (Publicis Media) to explore what’s next for advertisers as they optimize audience-engagement strategies. Thank you to our partners for joining us aboard the Sonishi! #CannesLions2024 #Misinformation #Advertising
Thank you to our partners at Integral Ad Science for hosting a fantastic panel at Cannes on "The New Advertising Paradigm." Teads' very own Caroline Hugonenc, SVP of Research & Insights, joined Seb Larre from Publicis Media and Michael Follett, CEO of Lumen Research Ltd to discuss the industry's current and future state, focusing on key strategies to address misinformation and enhance audience engagement. Thank you to Integral Ad Science for curating the great discussion.
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IAS RVP of Agency Development [EMEA] Paul Nasse moderated a thought-provoking panel at #CannesLions2024 joined by Luke Bozeat (GroupM) and Anja Spielmann (Mars). Together they explored how to leverage social platforms while supporting premium publishers on the open web, as well as how advertisers can effectively balance their investments across different channels to maximize ROI while safeguarding and scaling their brands. Watch the full segment here: https://lnkd.in/dJcj6Qtw
For the last day of Live from the GroupM Rooftop sessions, it's a Commerce Media Takeover! The Future is Shoppable and we're diving deep into the world of media and commerce with a powerhouse lineup of industry leaders today! 💥 Tune in later to hear experts discuss: · The changing media landscape's influence on commerce (Wavemaker, University of Oxford, WARC) · Strategies for success in the new commerce era (Essencemediacom, Kellanova, Target) · Microsoft's vision for the future of shoppable media (Microsoft, Choreograph) · Product-based strategies driving commerce media adoption (Criteo, GroupM) All of today's and previous days' sessions will be available on YouTube: https://loom.ly/_4lePoE Or on your favorite podcast platform: https://loom.ly/tt4Q9_c #GroupMCannes