Exciting times for brands leveraging AI in shopper research! 🛒🧠 Consumer brands are sitting on piles of shopper data. Now they can put that data into action quickly — AI-driven insights know what consumers want today and what they will be buying tomorrow, next week, and next quarter. In this CGT - Consumer Goods Technology article, Insite AI's Head of AI, Gopalakrishna Tadiparthi, shares insight into how AI is revolutionizing the way brands serve their consumers. With platforms like Walmart Luminate, brands can now gain unprecedented insights into shopper behaviors, enabling them to: 🔹 Uncover brand-switching patterns 🔹 Identify effective pricing and promotions 🔹 Customize product assortments by location AI is transforming spreadsheets into actionable insights in minutes, helping CPGs become invaluable partners to retailers. Discover how AI can unlock the power of your shopper data: https://lnkd.in/gt5nZYkg #AI #ML #innovation #consumerinsight #retailtech #ConsumerGoods #ShopperInsights
Insite AI
Software Development
Bentonville, Arkansas 3,697 followers
We create predictability for consumer brands in the unpredictable world of retail.
About us
Our customers are VPs/SVPs/EVPs in control of success at their retail channels. They outperform the market with a visionary approach to assortments & trade promotions. We're trusted for our expertise focused on large CPGs, and as the most customizable platform in market. Leverage granular decisions and see all scenarios explained.
- Website
-
http://www.insite.ai
External link for Insite AI
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Bentonville, Arkansas
- Type
- Privately Held
- Specialties
- Artificial Intelligence, CPG, Consumer Packaged Goods, Assortment, Consumer Brands, Category Management, Revenue Growth Management, Trade Promotion Optimization, Pricing, Retail, Machine Learning, Data Science, Store Optimization, AI, Demand Forecasting, Generative AI, SKU Rationalization, Innovation, and Data & Analytics
Locations
-
Primary
Bentonville, Arkansas 72712, US
Employees at Insite AI
-
Marsha Shapiro
AI SaaS Product Management & Delivery Leader | Retail, Marketing, Supply Chain Expert | Process Guru
-
Kevin Robertson
AI Driven Category and Revenue Growth Management
-
Gopalakrishna Tadiparthi
Open Source Data Science Evangelist
-
Steve Leven
Global Commercial & Customer Success Leader
Updates
-
As one of the largest weeks for beer sales approaches, Fourth of July, beer brands are facing increased competition when it comes to consumers’ dollars. In this Q&A with Beverage Industry Magazine, Kristine Joji, EVP of strategy consulting at Insite AI, explores market trends and predictive #pricing strategies for #beer brands to successfully position themselves during one of the largest beer sales weeks of the year. Read more: https://lnkd.in/g4MVAggE #FourthOfJuly #ConsumerSpending #BeerIndustry #MarketTrends #AI
Gearing Up for the Fourth: How Beer Brands Prepare for the Biggest Sales Week of the Year - Insite AI
https://insite.ai
-
We are thrilled to announce that Insite AI's EVP of Strategy Consulting, Capri Brixey, has been named a top Woman of Influence in the Food Industry by The Shelby Report ! Capri was selected for this prestigious award in recognition of her consultative leadership and strategic vision for driving meaningful change in the consumer packaged goods (CPG) industry. With prior experience at major companies like Coca-Cola, Keurig Dr Pepper, and Delhaize, Capri has been instrumental in helping CPG organizations elevate strategic thinking. Capri's accomplishments extend beyond her corporate roles, as she has leveraged her motivational leadership to found and guide two nonprofit organizations tackling local food economies and food insecurity. By creating organizations with enduring purpose, she exemplifies the power of passionate people coming together to create positive change. Please join us in congratulating Capri on this well-deserved recognition of her influential impact on the food industry! #shelbyreport #womenofinfluence #womeninfood #womeninretail #womenintech
Capri Brixey Named to The Shelby Report's 2024 Women of Influence in the Food Industry - Insite AI
https://insite.ai
-
Private-label sales had a banner year in 2023, but looking forward, retailers also need to strike a balance between #privatelabel and national brands on shelves. In this guest column with Food Processing, Kristine Joji, EVP of strategy consulting at Insite AI, discusses how #predictiveanalytics can help retailers develop optimized #assortments between private label and national brands. Read more here: https://lnkd.in/eew9PCKr
Power Lunch: Making Private Label and Consumer Brands Work Together On-Shelf
foodprocessing.com
-
Artificial intelligence can be a powerful tool for marketers when looking to forecast future trends and buying behaviors. Insite AI's Kristine Joji, EVP of strategy consulting, recently spoke with Path to Purchase Institute on the role that #AIdriven technology can play when it comes to product and pricing decisions. Read more here: https://lnkd.in/gp8_hqUC
Expert Thoughts on Future AI Trends
p2pi.com
-
Thank you Vic Miles for the opportunity to join your "Beyond the Tech" series featured in Conversations On Retail! In this episode, Insite AI co-founder and CEO, Shaveer Mirpuri shares his journey to developing AI applications, and discusses how leading CPGs are gaining an exponential lead over their peers with the adoption of practical AI. #beyondthetech #conversationsonretail #ai #categoryleadership
The AI Powered Future of Category Leadership: Featuring Shaveer Mirpuri, Insite AI
https://www.youtube.com/
-
Are you seeing the full value of your 3rd party data investments? Is your Walmart Luminate data actionable? We've created this guide to help CPGs maximize the value of their data, learn faster, and react more strategically. Download Complete Guide: https://lnkd.in/gnBfupsT #walmartluminate #luminate #AI #guidetoluminate
-
The SEC and FTC are warning companies about #AI washing, a deceptive practice where companies mislead the market on their AI capabilities. So how can companies identify true AI partners? In this Forbes Technology Council article, Insite AI CEO, Shaveer Mirpuri lays out five key questions that #CPGs should ask prospective solutions partners to sniff out AI washing. View full article: https://lnkd.in/gRMNFMUu #forbes #forbestechcouncil #aiwashing #retail
-
We invite you to join Insite AI and the Category Management Association this Thursday, April 18th as industry leaders dive deep into the world of AI. Our panelists include industry veterans and former merchandising, sales, and product leaders at Coca-Cola, Walmart, and Nike. We will address your top AI questions, including: 🔹 Where (and how) to get started on your AI journey. 🔹 The distinctions between AI, ML, and generative AI. 🔹 The evolving expectations of retailers from their CPG partners. 🔹 Common pitfalls to avoid when approaching your next AI project. Stay ahead of the competition through AI adoption. Join us! #AI #CPG #retail #AIadoption #AIpitfalls #assortment #categorymanagement https://lnkd.in/gFungDN6
CPG's Guide to AI
register.gotowebinar.com
-
We are thrilled to announce the newest additions to the Insite AI Advisory Council! Former leaders from Walmart, Sam’s Club, and Albertsons are joining forces with Insite AI to inspire innovative solutions for the CPG industry. With decades of experience in retail merchandising, pricing, and operations, they bring invaluable insights to empower brands with AI-driven strategies. Meet our esteemed council members: 🔹 David Scogin, Former VP of Merchandising at Walmart and Sam’s Club 🔹 Joe Grady, Former VP of Merchandising at Walmart 🔹 Valerie Wilson, Former VP of Category Management at Albertsons 🔹 Jody Pinson, Former Beauty Category Leader and VP of Merchandising at Walmart 🔹 Philip Freehling, Former Pet Category Leader and VP of Merchandising at Walmart We are excited to embark on this journey of innovation and transformation alongside such accomplished leaders! #RetailInnovation #CPG #AI #InsiteAI #Leadership #RetailTransformation https://lnkd.in/gMkTadTy