Pride Month may be over, but the conversation continues. We are excited to share Sarah Elizabeth Garnica, M.A latest article in Quirks on the importance of year-round allyship. Thank you to Giovanni Zaccariello, SVP at Coach, for sharing his insights on true allyship, which means ongoing support and advocacy for equality. Thank you, Quirk's Media, for publishing this important piece! Read Full Article: The journey to authentic allyship between people and brands | Articles (quirks.com) #Pride #Allyship #LGBTQIA #Inclusion #Equality #Quirks #Coach #MarketResearch #Diversity
Horowitz Research
Market Research
New Rochelle, NY 1,194 followers
We’re a full-service consumer insights agency with a mission for delivering insights that inspire change.
About us
Horowitz Research, the multicultural insights division of M/A/R/C Research, is a full-service consumer insights agency with a mission for delivering insights that inspire change. With more consumer touch points than ever before, brands today depend on understanding how the confluence of technology, diversity, and media impacts their consumers at every point in the consumer journey. We work with you to deliver the grounded research you need to build brands that shine, products that delight, content that resonates, and messaging that engages.
- Website
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http://www.horowitzresearch.com
External link for Horowitz Research
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- New Rochelle, NY
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Market Research, Online Communities, Focus Groups, IDIs, and UX Testing
Locations
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Primary
270 North Ave
New Rochelle, NY 10801, US
Employees at Horowitz Research
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Mariela Cufre
Director of Research at Horowitz Research
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Tarya Weedon
Cultural Insights Strategist. Qualitative and Quantitative Market Researcher. Multicultural Research Expert. Public Speaker. Film Enthusiast. Event…
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Lexi Mathews
Project Manager at Horowitz Research
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Mariam Machabeli
Research Associate, Sociology MA
Updates
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Horowitz Research reposted this
Curious about how Gen Z is reshaping the economy and influencing consumer trends? Our latest blog post dives into why Gen Z is a multicultural force, what they value, and how brands can authentically connect with this influential generation. Learn how DDH and our portfolio of brands—Colossus SSP, Huddled Masses, and Orange 142—are helping clients connect with Gen Z. Plus, read insights from Horowitz Research on Gen Z’s multicultural impact. Read or listen to the full blog post here: https://hubs.ly/Q02GYJqt0. #Marketing #GenZ #DigitalStrategy #DigitalMarketing
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Horowitz Research reposted this
Results-Driven Marketing Leader | 15 Years in Advertising Technology | DEI Advocate | Board Member of Black Girl Hockey Club | Hockey Advocate | Social Media Strategist | Fundraiser | Client Partnerships
"Inclusion is required for expansion. You have to acknowledge where growth will come from, and it will be from these populations that you're turning your back on today. You will pay the price, and not in the distant future, but soon. Be brave, live your organization's values, and lead with action." Fantastic piece from Sarah Mahoney in MediaPost on how important inclusion is, especially among #GenZ and millennials: https://lnkd.in/ebEkZGrV. DEI is not dead - in fact, if your brand wants to succeed, you need to ramp up your DEI efforts in an authentic way. If you want even more proof of this, check out Direct Digital Holdings' latest whitepaper in conjunction with Horowitz Research, "Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing," on how authentic inclusion is key to influencing purchasing decisions & brand loyalty: https://lnkd.in/eTW694Ej.
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Culturally relevant content is crucial for Black TV viewers, 62% of Black households prioritize Black-targeted content. As cable declines, 67% use SVODs like Netflix, and 75% engage with FAST channels like Tubi. The demand for Black-focused content is clear! #BlackMedia #Streaming #CulturalContent
In a Fragmented Streaming Environment, Culturally Relevant Content is Key to Engagement for Black Audiences, New Horowitz Study Shows
Horowitz Research on LinkedIn
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We are thrilled to have collaborated on the SheShops Report with TheCustomer, digging deep into what drives female shoppers and how that differs across age cohorts. Tune in to this episode of Customerland, where Mary Mathes, Mike Giambattista, and Ingrid Sierra discuss some of the more interesting findings of the report. TheCustomer https://buff.ly/3WgKgMn
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Horowitz Research reposted this
A new report from Horowitz Research highlights the importance of culturally relevant content for Black TV viewers in the US. The study reveals that content aimed at Black audiences is a key factor in determining which streaming platforms and services Black households choose to use. Read more here: https://lnkd.in/exC_NEEr #FASTchannels #freetv #AVOD #VOD
Black viewers drive growth in FAST, favor culturally relevant content
https://www.newscaststudio.com
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Gen Z is redefining priorities! Support for women’s rights, volunteering and focusing on sustainability too. #GenZ #WomensRights #Volunteering #Sustainability Visit our website to learn more about our FOCUS Generation Next report for more insights on this socially aware generation. https://lnkd.in/eaS3faGH
Navigating Sociopolitical Shifts: Prioritizing What Matters to Gen Z
Horowitz Research on LinkedIn
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"Growing up, I learned the importance of respect, love, and compassion, especially towards my LGBTQIA friends and family. This journey taught me that true allyship requires intentional actions, not just passive support." In Sarah Elizabeth Garnica, M.A's latest editorial, she explores what it means to be an authentic ally and how businesses can genuinely support the LGBTQIA community beyond Pride Month. Check it out to learn more about building trust and making a real impact. #LGBTQIA #Allyship #PrideMonth #AuthenticSupport #HorowitzResearch
The Journey to Authentic Allyship Between People and Brands
Horowitz Research on LinkedIn
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From our newest report, Latinx TV viewers love both thrilling and relaxing content, showing high appeal similar to the Total Market. In fact, they find most types of content more appealing! Visit our website to get the full report: https://buff.ly/3v7TIH7 #LatinxViewers #TVTrends #ContentAppeal #MediaInsights #HorowitzResearch
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Polycultural R/Evolution: Content, Creative, and Connections in a Diverse America Save the date and join us for this year's Cultural Insights Forum, where we explore the dynamic landscape of a diverse America. Don't miss out on exclusive insights, thought-provoking panels, and the opportunity to network with industry leaders. Sign up on our website for more details: https://buff.ly/3XqPs18 #CulturalInsightsForum #DiverseAudiences #MediaTrends #HorowitzResearch