In her latest blog, INMA Newsroom Transformation Initiative Lead Amalie Nash shares what Legit Editor-in-Chief Rahaman Abiola, Daily Trust Editor-in-Chief Naziru Mikailu, and Nation Media Group managing director Susan Nsibirwa said about their companies' digital transformation journeys during the recent Africa News Media Summit.
International News Media Association (INMA)
Online Audio and Video Media
Dallas, TX 8,752 followers
The world's leading provider of global best practices for news media.
About us
The International News Media Association (INMA) is the world's leading provider of global best practices for news media companies looking to grow revenue, audience, and brand amid profound market change. OUR MEMBERS: INMA members are executives at the world's leading news media companies. INMA today has more than 16,000 members at nearly 900 media companies in 70 countries. Members are typically c-level executives involved in leadership and executive management, advertising, audience, digital, marketing, product development, and research. OUR VISION: INMA aspires to be an essential resource in the multi-platform transformation of media companies that produce quality journalism and relevant content. OUR MISSION: INMA identifies for its members the best ideas to grow audience, revenue, and brand of news media companies through: Sharing of global best practices. Spotting of trends, commonalities, and outliers. Identifying new business model opportunities. Rewarding new ways of building brand and corporate value. WHAT WE DELIVER: This mission is achieved by providing members unprecedented access to thousands of ideas and professional contacts via blogs, case studies, conferences, publications, sales and marketing campaigns, and networking tools. INMA also shares its vision with cutting-edge presentations and interviews involving media industry conferences, media industry leaders, the advertising community, and private consultations.
- Website
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https://www.inma.org
External link for International News Media Association (INMA)
- Industry
- Online Audio and Video Media
- Company size
- 11-50 employees
- Headquarters
- Dallas, TX
- Type
- Nonprofit
- Founded
- 1930
- Specialties
- marketing, business models, news media, newspapers, online, journalism, subscriptions, advertising, data, and product
Locations
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Primary
P.O. Box 740186
Dallas, TX 75374, US
Employees at International News Media Association (INMA)
Updates
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INMA Elevate Scholarship recipient Neha Mahajan of The Indian Express has focused much of her attention on the power of data in journalism.
INMA Elevate Scholar: Neha Mahajan of The Indian Express
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Grupo El Comercio in Peru's branded content campaign executed with Coca-Cola, “We are all Santa,” brought in 2.2 million views on its video elements and reached 3 million people on social media. Miguel Ugaz shared the details during a recent INMA Webinar.
El Comercio’s Santa campaign for Coca-Cola beats its engagement goals
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So, how do you get readers to stay? Here are eight strategies to incorporate today. Jack B. Neary
Video, strategically placed links are among 8 ways to keep readers engaged
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Liv Solli Okkenhaug, managing editor of Bergens Tidende: “Breaking news is not just about accidents or disasters or political scandals or murders; it can also be about food prices or chaos for travellers.”
Bergens Tidende turns breaking news into its superpower
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Stephen Buckley, public editor at The Dallas Morning News: "The demise of local news means that you are not necessarily running into the people who report for your local news outlet. I think that that relationship has been really frayed and fractured."
Dallas Morning News public editor connects with readers, builds trust
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Vocento's Sin Techo project told the story of life on the street through the eyes of those who live it. Sara I Belled Navallas
Multimedia project takes Vocento readers inside life on the street
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AI SmartCut clips highlights from CNA news bulletins and uploads them to YouTube and the Web site. Lyn-Yi Chung
AI SmartCut gives CNA journalists a stronger digital footprint
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Newsday has found that a "Skip and Continue" button to its onboarding process has helped increase the number of subscribers who complete sign-up.
Newsday creates new onboarding series to engage subscribers from day one
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In collaboration with the Danish company MediaCatch, Aftonbladet used an AI bot to analyse who is seen and heard, the topics different population groups appeared in and discussed, and how this varied across different sections such as politics, culture, lifestyle, and sports.
Aftonbladet uses AI to analyse its own diversity and representation