Incrementum Digital

Our Prime Day 2024 recap is here! Thanks to our in-house analytics tool, DataOwl 🦉, we uncovered significant insights and key metrics across all our accounts: 📈 CVR Increase: Notable improvement in 2024 compared to 2023 before and during Prime Day 💰 CPC Increase: CPC was 16% higher this year, highlighting increased competition 🎯 CPA Changes: CPA rose by approximately 7.18% compared to last year 🚨 ACoS Increase: Rise in ACoS across 2024 compared to 2023 📉 Order Sessions Percentage: Experienced a slight drop What Does This Mean? 🔴 The overall increase in CPC and CPA highlights a more competitive market environment, where brands must strategize carefully to maintain profitability. 🟠 The evolving consumer behavior, reflected in the order sessions percentage, presents an opportunity for us to adapt and innovate. With these insights, we’re ready to roll out fresh strategies to optimize ad spend, focus on high-impact keywords, and dynamically adjust our budget. We’ll ramp up customer engagement with eye-catching ad creatives and personalized campaigns. We’re confident that staying nimble and tapping into market trends and consumer preferences is our recipe for future campaign success. #PrimeDay #Amazon #Ecommerce #DigitalMarketing #AmazonAdvertising

Clearly, customers love an easy add-to-cart button. But this is like hosting a party and then buying a ticket to your own bash. 🙃

#ThrowbackThursday 📈 Let's take a trip down memory lane to Prime Day 2022! Our Amazon DSP retargeting campaigns delivered outstanding results, and here's a snapshot of what we achieved: Pre-Prime Day (June 28 - July 11) 🤔 🔸 The campaign had consistent sales with ROAS ranging between 5-7. 🔸 The percentage of sales that were new-to-brand averaged around 72%. Prime Day (July 12 - July 13) 🤯 🔸 There was a significant spike in sales during Prime Day. 🔸 The ROAS was exceptionally high at 44.52. 🔸 The percentage of new-to-brand sales was higher than the pre-Prime Day average. Post-Prime Day (July 14 - July 27) 😎 🔸 Sales remained strong after Prime Day. 🔸 The ROAS improved to 7.28 compared to the pre-Prime Day period. 🔸 The percentage of new-to-brand sales remained consistent at 74%. Re-engaging customers after high-traffic days like Prime Day and Cyber 5 is one of the most effective ways to maximize the efforts your team is making during each event. Even if 90% of the traffic on your listing didn’t convert on Prime Day 2024, there’s still a huge opportunity to bring those eyeballs back in the following weeks for conversion. We recommend taking these next few strategies back to your ads team to find out what’s right for your brand: 1️⃣ Brand Remarketing - This re-engages customers who purchased from your brand on Prime Day 2️⃣ Brand Retargeting - This campaign re-engages customers who viewed your listing, but haven’t converted. 💡 Pro Tip: Be sure to ask your advertising team if they’re negating customers who purchased. Without the proper negation strategy, you’ll find that audiences are being exposed to irrelevant ads after they’ve purchased. 3️⃣ Conquest Retargeting & Remarketing - In a separate campaign from your brand retargeting and remarketing campaigns, try targeting customers who interacted with your competitor’s listings in a similar manner. Oftentimes, customers will make a first-time purchase during a peak event like Prime Day. Exposing them to your brand afterward can be crucial to capturing more market share. 🥧 #AmazonDSP #PrimeDay #Ecommerce #DigitalMarketing #AmazonAdvertising #CustomerAcquisition #ROAS

Have you noticed the buzz around main images lately? 🐝  Well, it can't be helped since it is arguably the main factor affecting your clickthrough rate. Recently, our team ran 7 brand audits and found a red flag: Their main images just weren't converting as they should. 🚩 Here are 3 reasons why yours might not be performing well: 🧐 It's not taking up enough space 🎨 It appears flat 🌑 There are too many shadows Want to learn how to fix these? Check out our top 3 tips 👉 https://lnkd.in/eHJaQgAW #Amazon #eCommerce #DigitalMarketing #ProductListing #AmazonTips #ClickthroughRate

Prime Day #1 recap - did anyone else login to a blank Ad Console page halfway through yesterday?! 😮 - most of our brands with deals are 300% week over week - brands not running deals are seeing a less predictable, more sporadic increase week over week but an increase none the less - we’re expecting 7 to 10% average year over year PD growth - we did see the ad console outage but were able to operate without issues thanks to software and our internal dashboard How’s Prime Day #2 so far? Incrementum Digital #primeday2024 #primedayrecap #primeday #amazonadvertising

Hot Take: #PrimeDay2024 might not be the record-breaker we expected. As the dust settles on this year's sale, the landscape looks different than in the past. While we're seeing growth, it's not the explosive 5-10x sales jumps some brands experienced in previous years. What's changed? Other platforms like Target, Walmart, and especially TikTok are making their presence felt and taking a bigger piece of the pie. Other platforms' deals might be diluting Prime Day's appeal. Walmart held its own sale last week, and TikTok Shop just extended its very first sale. The shopping journey looks different, too. GenZers are starting their product searches on TikTok before heading to Amazon or other retailers. Influence is king in this new paradigm. While overall numbers might still show growth, the dynamics are evolving. This could be the emergence of a more diverse e-commerce ecosystem, or it might just be a blip in Amazon's dominance. It's too soon to say. Some players like Apple and other big brands may spike the numbers, but we want to ask brands: Are you seeing the same growth you've seen in the past?

As we work towards making Prime Day 2024 a success, our team analyzed data from Prime Days* in 2023 and 2022 using DataOwl, our comprehensive in-house Amazon analytics tool. Here's what we learned: 🔹 Revenue Explosion: A staggering 662% increase in revenue compared to the week before Prime Days. 📊💥 🔹 Ad Sales Boom: Ad sales skyrocketed by an incredible 1074%! Investing in advertising during peak times truly pays off. 📈 🔹 Ad Spend Surge: With ad spend up by 815%, it's clear that brands are doubling down on their marketing efforts. 💰 🔹 Traffic and Engagement: Sessions jumped by 440% and orders by 509%. The audience is there – make sure you're ready to engage them! 🛒👥 🔹 Impressions & Clicks: Impressions increased by 559%, and clicks by 403%. Prime Days are prime time for brand visibility. 👀 Key Lessons for Brands: 💪 Invest Big During Peaks: Don't be afraid to boost your ad budget during major sales events. It pays off! 🗓️ Plan for Post-Event: Be ready with strategies to sustain sales after the buzz dies down.  🔄 Engage & Retain: Focus on customer acquisition and engagement. Keep them coming back! 🎯 Optimize Ad Spend: Monitor and tweak your campaigns to ensure they're cost-effective. 🌍 Leverage High Traffic: Use these periods to maximize brand visibility and reach new customers. 📦 Consider Inventory and Margins: Ensure your inventory levels and profit margins support your revenue growth strategies to avoid stockouts or reduced profitability. Is Prime Day 2024 a goldmine for growth too? Let us take a look! Sign up for our FREE audit here 👉 https://lnkd.in/eA_Z3N_h #PrimeDay #Ecommerce #MarketingStrategy #AdTech #CustomerEngagement #DataDrivenMarketing #BrandGrowth #LinkedInLearning *P.S. By Prime Days, we’re referring to both Day 1 and Day 2.

It’s Prime Day, folks! 🌟 Stay cool, keep those orders flowing, and don’t forget to take a snack break! 🍿 Let’s crush it together and have a blast while we’re at it! 🚀💪 #PrimeDay2024

🚩 Red Flag Alert: Are Your Keywords Getting Zero Impressions? Let’s say you’re selling hair dye. Your campaign has the term “brown hair dye” with over 75 targets, yet no impressions. Here are 3 reasons why this could be the case: 🪫 The bid is too low 💸 The budget isn't high enough to support all terms 😅 Too many terms in one campaign Watch out! Ignoring these keywords can deteriorate market share over time. 📉 Learn how you can fix this in our blog post here ➡️ https://lnkd.in/e9-Z5h39 #Amazon #AmazonAdvertising #Marketing #DigitalMarketing #Ecommerce #PPC #PayPerClick #AmazonPPC #SellerCentral #AmazonFBA #AmazonSponsoredAds #AmazonSponsoredProducts #ConversionRateOptimization