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Incremental
Software Development
Baltimore, Maryland 3,971 followers
Neutral retail media measurement for all.
About us
Unlock incremental growth through cross-channel predictive analytics with the Science of More.
- Website
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https://www.incremental.com/
External link for Incremental
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- Baltimore, Maryland
- Type
- Privately Held
- Specialties
- predicative analytics, retail media, measurement, retail, and media intelligence
Locations
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Primary
3600 O'Donnell St
Suite 400
Baltimore, Maryland 21224, US
Employees at Incremental
Updates
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We're now officially part of the Walmart Connect Partner Network, which enables Walmart Connect advertisers to now easily plan, track, and optimize their retail media campaigns for incremental growth. The new partnership will give brands and agencies using the Walmart Connect advertising platform access to Incremental’s technology, empowering marketers to go beyond metrics such as return on ad spend (ROAS) to understand the true contribution retail media has to their top-line revenue growth. Learn more: https://bit.ly/4bZKKLH
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We built Incremental for three core reasons: ✅ Tied to Your P&L: Measurement can become disconnected from your company’s actual financial performance. Incremental uses your P&L as the source of truth. ✅ Continuous Learning: Once-per-year testing leads to lags in reporting and outdated assumptions. To be actionable, measurement platforms need to be dynamic and get smarter over time. Our model learns as you make changes in your business, progressively developing a deeper understanding of how each change impacts your bottom line. ✅ Easy to Deploy: Spend less time managing data and more time managing your business. Extensive integrations and automation handle all the messy work of data collection and cleansing, so you can get up and running faster and easier. Learn more about how Incremental works: https://bit.ly/46ps0Uz
Inside Incremental: How Our Retail Analytics Revolutionizes Ecommerce
incremental.com
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We've made two strategic hires to elevate our partnership and client success groups. Ryan David J. joins as our new VP of Strategic Accounts, responsible for driving forward Incremental’s strategic partnerships. Erin Wilde has also joined as Head of Customer Success, where she will be responsible for leading all client relationships, driving customer adoption, and helping brands maximize the value they get from Incremental’s technology. Learn more about these two new additions to the Incremental team: https://bit.ly/3SlkzI2
Retail Media Measurement Platform Incremental Expands Leadership Team With Two New Senior Hires to Support Rapid Growth
incremental.com
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“You can’t measure onsite retail media the same way you’d measure a television ad...You need different data. You need different granularity. You need different speed and to accomplish that you need different methodologies because the old methodologies aren’t accurate at that pace.” —CEO David Pollet in a recent interview with Econsultancy Read the article: https://bit.ly/3SbJ7TO
Why finding the true value of retail media is a tough nut to crack
econsultancy.com
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For a recent episode of The ADOTAT Show, CEO David Pollet sat down with Pesach Lattin to discuss the importance of incrementality in #retailmedia measurement. Check out the full episode here: https://bit.ly/46777NR
Decoding the DNA of Incrementality with David Pollet - ADOTAT with Pesach Lattin !
https://www.adotat.com
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This chart shows the percentage of a consumer health brand’s July budget that should be spent on a given day. Channels like TikTok and Meta have the longest adstock values for this brand. In order to generate a peak effect on Amazon Prime Day, the brand needs to start increasing spend ahead of time. Sponsored Products and Google Search have an almost immediate impact, and therefore spend only needs to ramp up in the days immediately beforehand. Every brand and product has its own interaction with advertising, impacted by multiple factors such as price and whether the product is discretionary or necessary. This in turn creates a different ideal ad scheduling for each brand to maximize impact. Most retail media is measured through last-touch attribution, which limits a brand’s ability to understand marketing interactions and plan its investments effectively. Using a measurement approach that models for adstock is essential to develop a strategy that accounts for full-funnel marketing. Read more about how to prime for Prime Day: https://bit.ly/49Jgcg7
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We're thrilled to welcome Ryan David J., our new vice president of strategic accounts, to the Incremental team!
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Stop by Skye Frontier's presentation today at 1:40pm!
Attending the Path to Purchase Institute's Retail Media Summit next week in Chicago? Mark your calendar for Skye Frontier's presentation, "Going Beyond ROAS: Applying Incrementality Measurement to Retail Media," on Thursday at 1:40pm. He'll explain the retail media measurement challenges that come with ROAS, and explore how retail media buyers can better measure incrementality (aka what's really driving sales). #RETAILMEDIASUMMIT
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"Incrementality measurement hangs on the ability to isolate marketing from other relevant factors. This can be done through a combination of experimentation and modeling. The key is determining what those relevant factors are and ensuring they are controlled for." —SVP of Growth Skye Frontier in Performance Marketer Magazine Read the article: https://bit.ly/45JxCZG
Measure Up: Incremental Versus Ad-Attributed Sales - Performance Marketer Magazine
https://www.performance-marketer.com