Are you finding it more and more challenging to defend sponsorship compared to other marketing channels? Make sure you're setting expectations and capturing performance based on the value it can deliver. #sponsorship #marketing #sportsmarketing #sponsorshipmeasurement #marketingstrategy #sponsorshipinsights IEG
IEG
Advertising Services
Chicago, IL 5,986 followers
When sponsorship decisions are made, IEG is there to deliver a measurable impact.
About us
IEG is the premier global consultancy in partnership strategy, evaluation and measurement for leading sponsors and rightsholders. IEG helps brand and property clients navigate the complex universe of sponsorship and engagement marketing to optimize the value of brand partnerships for all stakeholders: sponsor, rightsholder and audience. Founded in 1982, IEG pioneered thought-leadership in sponsorship and invented the industry’s gold standard for sponsorship valuation. The company’s creative approach, combined with analytics, data and the deep experience of its team, helps clients make informed strategic decisions that maximize return. Only IEG has the strategic insight and objective perspective on the world of sponsorship that is crucial to helping brands build blueprint strategies to exceed long-term objectives. IEG’s role as standard-setter and unparalleled information resource through its Annual Conference and IEG Sponsorship Report informs its client relationships and helps ensure partnerships play a pivotal role in executing business strategies.
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Chicago, IL
- Type
- Privately Held
- Founded
- 1982
- Specialties
- Sponsorship, Training, Publications, Consulting, Sales, and Digital Strategy
Locations
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Primary
Get directions
350 North Orleans Street
Suite 1200
Chicago, IL 60654, US
Employees at IEG
Updates
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IEG's Dan Kozlak explains how consistent success in sponsorship requires on-going evaluation to inform correct decision-making. It must be focused on both the present and the future to mitigate risk and ensure sponsors' dollars are generating the highest return possible. https://lnkd.in/gnmTCApF
🚀Build Sponsorship Portfolios Like General Managers Build Rosters🚀
Dan Kozlak on LinkedIn
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Today, we honor and recognize National Nonprofit Day. At IEG, we take pride in increasing the impact of nonprofit organizations by working with them on sponsorship sales strategies. Corporate sponsorship injects essential funding, resources, and visibility into nonprofits, amplifying their influence. These partnerships align missions and brand objectives, yielding reciprocal advantages. For sponsoring brands, supporting nonprofits is pivotal for genuine community engagement and fostering constructive transformation. Yet, we often find the value proposition of nonprofit corporate sponsorship platforms is undervalued by as much as 30%, and overlooked assets can be monetized. Message us to understand the actual value of your nonprofit! #nationalnonprofitday #nonprofit #sponsorship
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