Ideas On Purpose

What new approaches are companies taking to their sustainability reporting?  Reporting is evolving to meet stakeholders’ preferences for concise, digestible formats. Hilton partnered with IOP to create the Travel with Purpose Report and suite of sustainability communications that work to streamline the report, while showcasing Hilton’s strategy, goals, and initiatives.  The Travel with Purpose Report — which tracks progress against Hilton’s 2030 Goals, integrates the requirements of GRI, SASB and TCFD, and includes detailed performance tables and an assurance statement — works in tandem with the communications suite to tell the full story of how Hilton strives to integrate sustainable practices into each aspect of their business.  The suite includes: 🌴 Details on Hilton’s award-winning ESG management system, sustainable corporate meeting experiences, stakeholder engagement efforts, and more. 🌴 A scannable summary Highlights PDF and PowerPoint that create a cohesive package of media for stakeholders and is housed on the company’s Sustainability and ESG online hub. 🌴 Infographics that visually showcase Hilton’s commitment to their 2030 goals. Check out the full report and communications suite at the link in the comments 👇 #design #sustainability #reporting #communications #esg 

YOUR NGO IS DUE FOR A RE-BRAND! How often do you reflect about your NGO’s brand? Has the nature of your work changed? Is there a new avenue you are thinking of trying out? Are the values and mission still the same? Is the vision still the same? The strategy of your NGO is dependent on the brand and its impact in society - it’s more than a pretty logo. It’s about the feeling and ideas people get when they interact with your NGO. So, we just found this article motivating and thought we should share it. Thanks to Ideas On Purpose for this incredible reflection and tips for branding your NGO. Our top 3 tips: 1. By deeply understanding of where you fit among your peers:  Differentiate your organization’s vision, assess what makes you unique in the nonprofit landscape 2. By identifying and focusing on your very specific stakeholders:  Get granular about who your target audiences are for your various communications 3. By creating clear and powerful messaging: Be sure your messages are focused and crystal clear. Our favourite quote: “Ultimately, brand messaging and identity that’s aligned with values and goals will result in a more effective use of resources.” Harry Sommer | Diane Colomer Cheadle | John Connolly #NGO #Branding #Strategy #DEIB #transformation Read more:

Thrilled to continue our long partnership, and congrats to a great team!

Thrilled to partner with NRMP, making a stressful process easier to navigate. JUST LAUNCHED: a searchable, sortable, filterable directory allowing residency applicants to navigate 6000 programs at nearly 900 institutions. Check it out!

We again worked with Brilliant Earth, the global leader in ethically sourced fine jewelry, to create their Sustainability (Mission) Report and build an extension of the Mission section of their corporate website. IOP supported the development of the report and web section while partnering with the internal Marketing team for a simultaneous launch of their refreshed brand, report and website.  These pieces came together for a final product that: ✔ Highlights the company’s commitment to their four foundational Mission pillars: transparency, sustainability, compassion, and inclusion.  ✔ Provides a seamless user experience that supports the customer journey.  ✔ Gives a home to evergreen sustainability information and supports the sales team and customers looking for a deeper dive. See our work via the 🔗 in the comments. #design #sustainability #esg #mission #reporting  

🏆 The fifth cycle of Brand New Brand!, our pro bono initiative to provide a full rebrand to a deserving local nonprofit, has been awarded to Neighborhood Studios of Fairfield County! 🎭 This Bridgeport-based nonprofit offers arts education at low or no cost to local youth of all ages, backgrounds, and abilities at their after-school, summer, and weekend programs. 👀 To learn more about this initiative and to follow along with Neighborhood Studios’ journey, click the link in our comments! #nonprofits #rebrand #nyc

Congratulations to the team!

Are you headed to Cannes Lion next week? Diane Colomer Cheadle will be there and would love to connect. #canneslions #cannes

We're thrilled to share our very own John Connolly was profiled on Pride Business, a new national business publication website dedicated to advancing LGTBQ businesses and business people. Get to know John: https://lnkd.in/e5RPbHKQ

We're delighted to welcome the newest member of our team, Diane Colomer Cheadle, who has joined Ideas On Purpose as our Director of Client Services. Diane brings a wealth of experience and expertise in building meaningful and long-term client relationships, coupled with a rich background spanning diverse industries. With a proven track record of driving growth and delivering exceptional results, Diane embodies our commitment to excellence and client satisfaction. Her strategic thinking and dedication to client success make her an invaluable addition to our team. She will be instrumental in ensuring IOP continues to provide innovative solutions tailored to your unique needs and objectives as we grow our offerings.  We're excited to have Diane on board and look forward to the opportunity to collaborate with you and explore new possibilities together. Please join us in extending a warm welcome to Diane as she embarks on this exciting journey with Ideas On Purpose! #newhire #growth #clientservices