Thank you to everyone who attended #IABTechLab's #InternationalSummit!
IAB Tech Lab
Technology, Information and Internet
IAB Tech Lab is a non-profit research & development consortium that produces & provides standards, software, & services.
About us
The IAB Technology Laboratory (IAB Tech Lab) is a non-profit research and development consortium that produces and provides standards, software, tools, and services to drive growth and efficiency in the global digital media ecosystem.
- Website
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https://iabtechlab.com
External link for IAB Tech Lab
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- New York
- Type
- Nonprofit
- Specialties
- Ad Tech, Advertising Technology, Technology, and Digital Advertising
Locations
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Primary
Get directions
116 E 27th St
New York, 10016, US
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Get directions
Employees at IAB Tech Lab
Updates
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Thank you to all of our sponsors who made #InternationalSummit possible! TikTok, Google, OneTrust, ID5.io, NumberEight, and InMobi Advertising!
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Neuwo’s Mats Melén closes out #InternationalSummit by discussing AI-driven contextual targeting, how it can help accurately map demographic characteristics and, how they were able to predict #IABTechLab’s audience taxonomy with high accuracy!
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Since ChatGPT 50% of consumers use chatbots! Adgent’s Rishan Chopra and AdTech Founder & UCL Scholar Andrea Filip TORTELLA explain how LLMs will only continue to grow as there is a shift from traditional search to conversational AI which impacts the ad tech industry by opening up the opportunity for enhancing the user experience through increased personalization!
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Live demo from InMobi Advertising’s Sai Manoj Sistla on implementing Consent or Pay while being compliant! We dived into the options for users including paying for an ad-free experience, consenting to data collection for personalized ads, or opting out of personalized ads while still accessing free content
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#IABTechLab’s Shailley Singh, InMobi Advertising’s Sai Manoj Sistla, IAB Europe’s Ninon Vagner, Axel Springer’s Robert Blanck, and Immediate’s Matthew Rance, discuss the complex topic of Consent or Pay including the challenges and the opportunities for a new path forward
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#IABTechLab’s Jill Wittkopp and Google’s Nicolas Chavez discussing how OM SDK solves for trust and transparency in CTV!
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#IABTechLab’s Rowena Lam and Didomi’s Thomas Adhumeau explaining how to overcome legal challenges and protect users' data rights in ad tech and also exploring the privacy taxonomy and deletion request standards!
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#IABTechLab’s Hillary Slattery, ID5.io’s Mathieu Roche, Index Exchange’s Cadi Jones, and GroupM’s Rory Latham at OpenRTB's hottest club: Extended Identifiers! Also there were discussions on if ID bridging is good or bad? The answer - well it depends on how it’s executed
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#IABTechLab’s Shailley Singh and Miguel Morales take the stage to discuss data clean room solutions! And remember just because you're using a clean room doesn't mean your users data is protected
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