Recent Supreme Court decisions have returned more power to courts to interpret ambiguous federal laws, reducing the ability of administrative agencies to act as judge and jury for marketing and advertising issues. #IAB's Lartease T. discusses the news with The Wall Street Journal: https://okt.to/Z13eOp
IAB
Advertising Services
New York, New York 117,582 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Locations
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Primary
116 E. 27th St.
New York, New York 10016, US
Employees at IAB
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Chris Hock
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Rajeev Goel
Co-Founder and CEO at PubMatic (Nasdaq: PUBM)
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Carryl Pierre-Drews
EVP & Chief Marketing Officer, Board Member
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Angelina Eng
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and…
Updates
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“As we have seen over the past few years, sports league deals are becoming increasingly #streaming centric," says #IAB CEO David Cohen. "The center of gravity in this industry has been changing for a while now, and this landmark deal solidifies the shift in television toward a true streaming-first future.” Read more via Digiday ⤵️
Last week, the National Basketball Association (NBA) announced it — finally — wrapped negotiations between the league and media companies over its broadcast rights. But the fight over which media companies are able to provide #NBA coverage, and rake in the advertising dollars targeted at basketball audiences, isn’t yet over. #broadcastrights In this piece by Sam Bradley, we speak to David Cohen of IAB, Matt Wurst of Genuin, and Laura (Bernstein) Grover of EDO, Inc.
What the NBA rights deal spells out about the future of streamers, platforms in live sports
digiday.com
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New #IABPulse episode TOMORROW, 7/31! ⏯ Attend here: https://okt.to/P7spto In this new episode, #IAB's Chris Bruderle, Angelina Eng, and Andrea Zapata (T-Mobile Advertising Solutions) will discuss how industry leaders are redefining success amidst stringent #dataprivacy mandates and deteriorating signal fidelity, all while maintaining their #advertising, #marketing, and #measurement goals. You don't want to miss this!
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IAB reposted this
Angelina Eng from IAB drops a truth bomb on ADOTAT Show’s #madwomen series: ad tech’s male-dominated world is all about quick cash-outs, while female founders focus on creating genuine change. Who knew the battle of the sexes would play out in product development too? Mention of Judy Shapiro, one of our next guests! All these great interviews here: https://lnkd.in/gGtTdPd4 cc: Fred Godfrey Origin
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TOMORROW, July 30, join Meta's Kevin Kerr, Marissa Lenz & Samantha Stetson, and #IAB's Sheryl Goldstein for the free Election Readiness in the AI and Social Era webinar! They will discuss how the advertising industry and social networks are paving the way for a safe and secure #election cycle. Don’t miss this critical discussion about the role of #socialmedia in supporting a healthy democratic process: https://okt.to/DGw9Bc
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On Wednesday, July 31st, tune into a new episode of #IABPulse where #IAB's Chris Bruderle, Angelina Eng and Andrea Zapata (T-Mobile Advertising Solutions) will discuss how industry leaders are redefining success amidst stringent #dataprivacy mandates and deteriorating signal fidelity, all while maintaining their #advertising, #marketing, and #measurement goals. Don't miss out on this important conversation! 📆 https://okt.to/oKT2Gq
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On Thursday, August 22nd, join us for an insightful webinar on collaborative efforts to shape media measurement standards. Featuring Cole Strain (Samba TV), Michael Vinson (Comscore, Inc.) and #IAB's Angelina Eng, this session will highlight the importance of a unified approach in developing robust and universally accepted measurement standards. Learn more ⤵️
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Next Tuesday, July 30, join Meta's Kevin Kerr, Marissa Lenz & Samantha Stetson, and #IAB's Sheryl Goldstein for the free Election Readiness in the AI and Social Era webinar! They will discuss how the advertising industry and social networks are paving the way for a safe and secure election cycle. Key topics and strategies will include: - Upholding transparency best practices - Communicating brand values while complying with policies - Leveraging #brandsafety and suitability tools - Maintaining consumer trust Don’t miss this critical discussion on the role of social media in supporting a healthy democratic process: https://okt.to/ZAYx0o #Election #SocialMedia
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“There’s so much wonderful content out there that podcast creators are producing every day and there’s this wide canvas of content that people who love to learn about things get a chance to interact with," says #IAB's Matt Shapo. Read all about the growth of #podcasting ad revenue via Straight Arrow News: https://okt.to/ZmJzIg
Podcasting Popularity: How the format is growing in revenue, viewership, nostalgia
https://san.com
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IAB is hosting the inaugural #IABPrivacyCompliance Salon, an important #legal gathering in Los Angeles, CA on September 22, the day before the IAPP PSR. This intimate salon-style event will bring together senior #privacy lawyers and cross-functional privacy professionals from across the #digitaladvertising industry to discuss today’s most pressing #privacycompliance issues. Learn more: https://okt.to/tbRwfB
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