Human8

Every generation redefines what it means to be a parent, and today, Gen Z is leading that evolution. 🌱 With a deep commitment to mental well-being, inclusivity, and financial security, they’re reshaping the future of caregiving in ways that break away from tradition and prioritise authenticity. As Gen Z rewrites the rules of parenthood, understanding their values has never been more crucial. Join us on the 21st November for 'Inside the Gen Z Parental Mind', an insightful webinar where we'll explore these evolving dynamics. Together, we'll uncover what makes this generation unique and how brands can truly connect with them. 📆 10am EST / 4pm CET Register here 👉 https://lnkd.in/eaFYQ59G #dowhatmatters #genzparenting

🎉 Exciting news! We are proud to sponsor the WIRe events in Melbourne and Sydney this October! As champions of diversity, inclusion, and growth, we're thrilled to support this incredible series. WIRe Melbourne Oct 24 https://lnkd.in/e5h4MEmJ WIRe Sydney Oct 29 https://lnkd.in/ettz5dcd What does diversity in research mean to you? Share your thoughts and let's celebrate the power of different voices together! See you there! #WIRe #diversityinresearch #dowhatmatters

Our Solutions are the basis of what we do. We don't just help uncover what matters, this is how we help you act upon it. 🌏   Our brand-oriented solutions: brand strategy and positioning, marketing and communications and performance tracking are designed to elevate your brand, resonate with consumers, and help you stand out. 🤝   Ready to turn insights into action? Learn more below or reach out via our website 👉 https://lnkd.in/e9xAnUBV   #dowhatmatters #brandsolutions

🎙️ Join us at the Insights Revolution event by CUBE - Consumer and Customer Understanding Belgium and ESOMAR on October 24! Timo Vandemaele, alongside Ricola, will delve into the compelling "Battle of the titans: human creativity vs. AI in innovation." ✨ Don't miss this exploration of the future of innovation. What role do you think AI should play in creativity? Share your thoughts! 💡 More information here: https://lnkd.in/e4AsUSqg #weareHuman8 #innovation #AI

In Australia today, with persistent cost-of-living pressures and a housing crisis, understanding your consumer is more vital than ever. Join us in to explore how AI can enhance genuine consumer connections in online communities. Learn best practices from leading brands like Colgate-Palmolive, CommBank, and Schneider Electric on fostering human connections to develop tailored strategies. Date: Oct 31 2024 Time : 9:30am-12:30pm Venue: Dexus Auditorium Level 5, 1 Margaret Street (The BDO Building), Sydney Don't miss out on this opportunity to gain valuable insights! https://lnkd.in/g8Gw_ypA #consumercloseness #AI #dowhatmatters

Don’t let common misconceptions keep you from harnessing the full power of online communities. ❌ While many see them as just tools for quick feedback, communities can offer so much more - from building empathy with your audience to fuelling innovation and shaping strategies. It’s time to debunk five myths and explore how a human-centered approach to community engagement can transform your research and deliver insights that go far beyond fast feedback. ⚡ Ready for some myth-busting? Read the full blog here 👉 https://lnkd.in/e89v5DQ5 #dowhatmatters #insightcommunities #customerinsights

🚨 Last call for all game-changers! Our APAC webinar with Human8's award-winning ESOMAR cases is just around the corner. Dive deep into how global brands from L'Oreal, Pernod Ricard, Philips and Ricola transform insights into action. Are you ready to unlock new levels of consumer closeness? Date: 17 October 2024 Time: 3 – 4 PM SGT Platform : Livestorm Secure your spot today and be part of the conversation! 👉https://lnkd.in/eFkJaGKb #dowhatmatters #closeness #ESOMAR

The empathy revolution: building genuine consumer connections in an AI-driven world 🌍 In today’s AI-dominated landscape, it's easy for businesses to get caught up in data. But there’s a critical piece missing: empathy. 💬 In her latest blog, our Global Client Partner, Delphine Vantomme breaks down how brands can bridge the gap between data-driven insights and genuine consumer connections. By fostering an empathy culture, brands can make more meaningful decisions, improving customer experience and business outcomes. What does this mean? It’s about stepping into the shoes of your consumers, just like Brian Chesky did by living in Airbnb rentals for six months. By shattering the ‘executive bubble’ and truly understanding consumers' pain points, businesses can turn insights into innovative solutions. Customer-centric companies grow faster and retain customers better. Don’t just rely on numbers — bring empathy into your strategy and watch your brand thrive. 💥 Read more 👉 https://lnkd.in/eA9MgBpj #dowhatmatters #empathyinbusiness #consumerinsights

Did you miss us at the Insights Association CRC or the Detroit Chapter Fall Conference last month? We'll fill you in! 👉 We were proud to take the stage alongside our clients at Mars Petcare and Farm Credit Services of America to showcase how our strong partnerships are driving driving meaningful business impact. But most importantly, we're incredibly grateful for the opportunity to connect with industry leaders, exchange insights and discover new ways to advance the industry. What were your biggest takeaways from this fall conference season? We'd love to hear your thoughts!💡 #dowhatmatters #conferenceseason #consumerinsights

📍We're at BAM Webinar Week! Tomorrow, Angie Deceuninck takes the virtual stage with her captivating session, "Inside the Gen Z Parental Mind," at BAM - Belgian Association of Marketing's biannual Webinar Week. In this myth-busting presentation, Angie will reveal how Gen Z is reshaping the world of parenthood. She’ll showcase our custom-crafted empathy experience that allowed Philips to connect with the next generation of parents, breaking down key insights to demonstrate the power of blending perspectives. Missed it at ESOMAR? Here’s your chance to catch the rerun at BAM! You can still register here 👉 https://lnkd.in/eDs_UBEe #dowhatmatters #consumerinsights #GenZ