Hotwire

Trust in PR and Communications is built over time - yet can be easily dented by irrelevant content. How do we ensure our pitches resonate with journalists and audiences? Challenges like poor campaign performance affecting ROI, advantage lost to competitors, and declining productivity & relevance can erode trust and effectiveness. Adopting these four data driven approaches can help: 1️⃣ Use analytics to ensure pitch relevance.  2️⃣ Personalize content to target specific audience needs.  3️⃣ Embrace generative AI to stay current and impactful.  4️⃣ Enhance your PR effectiveness by leveraging data and AI. How is your team adapting to thrive? Tell us in the comments ⬇️ #Communications #PR #DataAnalytics #TrustBuilding #Technology #Innovation #Pitching #ROI     Image Credit: Dall E 

Cultivating creativity and innovation is what we strive to do best! Closing out our FY Kick-off Week with a global AI challenge, where teams across the world crafted custom GPTs, is just a small peek into how Hotwire is embracing #GenAI and pushing industry boundaries. #Innovation #GPT #Hotwire #OneTeam

Can tech democratize your work life balance? From smart home devices to remote work tools, tech can automate daily chores, and provide flexibility - giving working parents democratized access to balanced personal and professional responsibilities. So, why hasn't Organizing Tech like this been a focus before now? "Our research shows that 90% of women carry the weight of scheduling, organizing and managing their family. So in a world where most startups, and most tech development is very male led, it just wasn't a problem that founders had focused on." Tune in to the second Episode of Flip the Focus to hear Claire Waring, who co founded personal EA service, Gether to change that. With Moody Analytics showing that the global economy could get a $7 trillion a year boost if there were more women in the workforce - tech like Gether can't come a moment too soon. Listen to the full episode to hear Claire and our Hotwire Australia Creative Director, Jen Dobbie get into: 🏋️♀️ Why women carry the weight of the #mentalload 💰 The scale of the issue as more women return to work after giving birth. 🧠 How #AI can help redistribute responsibilities to level the load. 🎧 Tune in and let's flip the focus together! 📢 ➡️ https://lnkd.in/gTY5r_kR ⬅️ #workingparents #technology #innovation

📊 Poll time! 🗳️ What’s essential to keep you happy in a role? Have a #vote in our #poll and let us know in the comments what you think – or if your choice is something different! #WorkLifeBalance #FlexWork #HybridWork #Technology #Innovation 

Integrated marketing, creative strategy and communications are essential to deliver programs that work along the whole communication value chain and deliver real business impact. It's with this in mind that we're delighted to announce the appointment of Frank van de Koppel as Strategy Creative Director for Hotwire Europe. "Add to this, Hotwire’s future-thinking approach to AI services and the focus on the tech industry, it’s an exciting time to join the company to bring together the digital, creative, content and social efforts across Continental Europe.” Van de Koppel is based in Amsterdam which expands Hotwire's presence into the Netherlands, allowing us to better serve global and pan-European clients headquartered in that market. This also adds to Hotwire’s current Continental European teams in Germany, France, Italy and Spain, and globally across UK, US and APAC. Read more here: https://hotw.re/3YbbHsv

Every decision in PR, Comms and Marketing carries weight. From channel selection to messaging, choices have significant costs. Are your decisions optimizing ROAS and ROI? ❌ Common pitfalls include:  Choosing the wrong channels.  Compromising on key messages.  Excluding critical personas from targeting. ❓Do you find these decisions impact your campaigns and overall productivity? ✅ To mitigate them:  Employ data analytics to guide strategic decisions.  Ensure messages resonate with targeted personas.  Continuously evaluate and adjust strategies based on performance data.  Boost your campaign effectiveness by refining your decision-making process. What strategies have you found most effective? Tell us in the comments ⬇️ and find out how can we help https://lnkd.in/dfu_Bcyb #PRStrategy #DataAnalytics #MarketingROI #BusinessGrowth #ROI #Technology #Innovation #ROAS    Image Credit Dall E 

From creative strategy to cooking, AI debates to all-water adventures, our global Hotwire team continues the FY25 kickoff in style! Inspired by the Olympic spirit, we centered on activities that promote excellence, respect and friendship across our local and global network. These are just a few of the fantastic images from our teams around the world, and we love sharing the Olympic spirit far and wide! Here's to going for gold and exciting developments in FY25, working together as #OneTeam #FY25Kickoff #Hotwire #Teamwork #Olympics #Inspiration #GlobalBusiness #CompanyGoals #Innovation

Creating PR, Communications, and Marketing strategies has never been more challenging. Intense competition and a fragmented landscape make it tough to capture hearts, minds, and market share.     Are your strategies optimized for this environment? To navigate these challenges: 👉 Leverage advanced analytics for informed decision-making.  👉Integrate data-driven strategies to optimize channel choices and messaging. It's time to innovate and stay ahead. How are you using analytics in your strategies? Tell us in the comments.  #PR #Communications #Strategy #Marketing #Technology #DataAnalytics    Image Credit: Image Art AI 

Lighting the torch for Hotwire's FY25 Kick-Off Week! 🏃♂️🔥 This week marks the beginning of our new fiscal year and we're thrilled to come together virtually and locally across our global offices, passing the torch from APAC to Europe and the US, to jointly celebrate the highlights of the past year and aim for the gold in the opportunities ahead. This time around we were inspired by the Olympics, emphasizing the values of preparation, dedication, and teamwork. We jumped into the week with insightful updates from our leadership team and an inspiring keynote session with Simone Barlaam, a multi-medal decorated Paralympic swimmer. 🥇 "The only thing you can control is our performance." 🥇 "The result is simply part of the process that comes down to how you prepare every day." 🥇 "You have to be ready to lose but not willing to lose." These were only a small handful of Simone's quotes about the power of preparation, dedication, and a connected mindset that resonated deeply with our entire team! We're excited for the rest of the week and the new developments to come. Here's to an amazing year ahead, working together as #OneTeam #FY25Kickoff #Hotwire #Teamwork #Olympics #Inspiration #GlobalBusiness #CompanyGoals #Innovation

We’ve got open roles across Hotwire and ROI:DNA   If you’re looking for a new role in Communications, Marketing or PR, visit the links for details, and to apply.    Feel free to comment and share the post for visibility in your network.    Roles at Hotwire https://lnkd.in/gFRYWpJc    Roles at ROI DNA – A Hotwire Company   https://lnkd.in/gbHRPYVf    #WeAreHiring #Hiring #Jobs #OpenRoles #Technology #Innovation #MarketingJobs #PRJobs #CommsJobs