Ever wonder how promotions impact contractors' purchasing behaviors, or which kind of promotions are most effective? HIRI's new Contractor Promotion Effectiveness study provides practical recommendations for promotional programs by exploring: 👷♂️ Key elements of promotional programs in influencing contractors’ engagement and purchase intentions. 👷♂️ The impact of promotional strategies on contractors’ purchasing decisions. 👷♂️ The optimal marketing channels and timing that most effectively drive contractors to purchase new products. 👷♂️ How contractors have historically engaged with different types of promotions. HIRI members can access all the insights in the full report now: https://hubs.la/Q02GQ8MH0 #HomeImprovement #Contractors #Retailers #Manufacturers #Promotions
Home Improvement Research Institute (HIRI)
Market Research
Indianapolis, IN 1,456 followers
The Home Improvement Research Institute (HIRI), a non-profit association, provides fundamental research and reporting.
About us
The Home Improvement Research Institute (HIRI), a non-profit association, provides fundamental Home Improvement research and reporting exclusively to members throughout each year. HIRI members receive direct access to Homeowner, DIYer, and Contractor data covering products, projects, channel, and the overall market. With 40 years of experience, HIRI is committed to providing leading organizations in the home improvement industry with insights to help make better business decisions.
- Website
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http://www.hiri.org
External link for Home Improvement Research Institute (HIRI)
- Industry
- Market Research
- Company size
- 2-10 employees
- Headquarters
- Indianapolis, IN
- Type
- Nonprofit
- Founded
- 1981
- Specialties
- Market Research, Market Intelligence, Market Sizing, Channel Strategy, Customer Insights, and Home Improvement Industry
Locations
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Primary
6640 Intech Blvd.
Suite 100
Indianapolis, IN 46278, US
Employees at Home Improvement Research Institute (HIRI)
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Dave King
Executive Director of the Home Improvement Research Institute (HIRI)
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Pam Heidel
Operations Director at Home Improvement Research Institute
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Erik Callis
VP, Research & Analytics at Regions | EnerBank USA
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Aiden Mccaffrey
Project Manager at Home Improvement Research Institute
Updates
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How has the rapidly changing economy impacted homeowners’ spending on home improvement activities? In new research, HIRI tested the hypothesis that the pandemic caused a shift in the demand curve for home purchasing and home improvement projects, potentially leading to a decrease in spending now and in the future in our latest 📈 Spending Patterns in a Changing Market: Home Improvement Trends During and Post Pandemic Report 🛠️ The focus of this study was to: - Understand homeowners’ macro-economic views and their personal financial condition - Evaluate the current home buying market and predict future trends if rates were to decrease - Assess investment patterns in home improvement and the lasting impact of the pandemic HIRI members can access all the insights in the full report now: https://hubs.la/Q02Gh_cS0 #HomeImprovement #Homeowners #RealEstateMarket #Housing #HomeBuyingTrends
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HIRI research predicts that from 2025 to 2028, homeowners will be forced to prioritize home improvement projects as available sources of funding are more constrained. Suppliers and retailers should take note of the handful of merchandise lines that show the most promise for growth during this time. For a deeper look at the current trends driving these projects and material selection, HIRI members can take a look at the full Top 5 Growing Home Improvement Merchandise Lines Among Consumers infographic: https://hubs.la/Q02FKljp0 #HomeImprovement #Renovations #BuildingMaterials #Retailers
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New Market Research Available! 🌱 Homeowner Trends in Energy Efficiency, Smart Home and Sustainability 🌱 HIRI recently surveyed over 8,000 homeowners to help you understand: - How familiar are homeowners with energy efficiency, smart home technologies and sustainability practices? - What motivates and drives homeowner interest in adopting home improvements in these areas? - How are concerns about climate change influencing their decision-making process? HIRI members can access the full report here: https://hubs.la/Q02FKkCs0 #HomeImprovement #Sustainability #SmartHome #EnergyEfficiency
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HIRI's Executive Director Dave King spoke with Melanie Moul from the North American Hardware and Paint Association about how the home improvement industry fared in Q4 2023 and what’s to come in 2024. Give it a listen here: https://hubs.la/Q02y9PQz0 #HomeImprovement #PodcastAppearance #EconomicPerformance #MarketAnalysis
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This year's HIRI Summit will dive deep into the future of home improvement and the data behind it. Here's your friendly reminder to register by June 30th for the best price! You won't want to miss being in the same room with these top minds in our industry: 💡 Soft Landing for the Fed, but Nice Runway for Housing 👤 Eric Lynch, National Association of Home Builders 💡Not in Kansas Anymore: The Shifting Home Improvement Market 2025 👤 Todd Zomalak, Zonda 💡 From the Front Lines: The Pro's Perspective Panel 👥 Bruce Case, Case Architects & Remodelers, David Pollard, Liv Companies LLC and Jennifer Castenson, Buildxact 💡 Consumer Insights: Power Shift 👤 Sara Gutterman, Green Builder Media, LLC 💡 From Inspiration and Research to Purchase and Loyalty – What Trends Are We Seeing from Today’s Omnichannel Home Improvement Shoppers? 👥 Shea Browning and Josh Banfield, Google 💡 Consumer Demand for Energy Savings 👤 Genevieve Becker, Thumbtack 💡 Stylish Trends to Timeless Designs: A Decade of Data on Home Remodeling with Houzz 👤 Liza Hausman, Houzz 💡 Core Drivers of Home Improvement Spending and Regional Variations 👤 Abbe Will, Harvard Joint Center for Housing Studies 💡 How AI Will – and Won’t – Affect the Home Improvement Industry 👤 Lynne Thomson, Microsoft 💡 How the Pro is Evolving (Their Attitudes and Preferences Impacting Behaviors) 👤 Grant Farnsworth, The Farnsworth Group 💡 How Smart Home Technology is Changing the Home Improvement Landscape 👤 Elizabeth Parks, Parks Associates 💡 Channel and Brand Loyalty Among DIY and Pro Customers 👤 Leigh E. Wildman, Lowe's Companies, Inc. View the full two-day agenda here: https://hubs.la/Q02BQrjz0 #HIRISummit2024
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Join us LIVE as Jennifer Castenson and Dave King explore how manufacturers and suppliers are evolving to address remodelers' needs, how homeowner expectations are changing and where and how remodelers can expect growth in the coming years.
Check out our LinkedIn Live with the Executive Director of the Home Improvement Research Institute (HIRI), Dave King. Check out his thoughts on the remodeling industry in this insightful conversation with #Buildxact's Jennifer Castenson. #constructionindustry #remodeling #insights
www.linkedin.com
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Stay on top of current industry trends with these two upcoming broadcasts: ⭐ June 18 at 11am ET | LinkedIn Live Hosted by Buildxact Don't miss this informative conversation about trends impacting the remodeling industry. Jennifer Castenson and Dave King will explore how manufacturers and suppliers are evolving to address remodelers' needs, how homeowner expectations are changing and where and how remodelers can expect growth in the coming years. Be sure to mark your calendar to tune in from the Buildxact LinkedIn account page on Tuesday, June 18 at 11 AM ET. ⭐ June 27 at 11am ET | Webinar Hosted by HIRI The past couple of years, spending on home improvement has eased off from the peak levels observed during the pandemic. Amidst high interest rates and inflation, homeowners are exercising more caution regarding their expenditures on home improvement projects. Nonetheless, renovation endeavors persist. Join us for HIRI’s webinar to hear Scott Hazelton from S&P Global Market Intelligence discuss what’s in store for the Home Improvement market in 2024 and beyond. Simply sign up here: https://hubs.la/Q02BQrkx0
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Is there a difference in behavior among male and female DIYers when it comes to home improvement? New HIRI research suggests that female DIYers access and engage with projects differently than their male counterparts. For example, female DIYers more often report undertaking projects out of necessity than for enrichment or leisure. Given their specific needs, there is considerable potential for organizations to enhance engagement with female DIYers. Learn more about what makes female DIYers unique in HIRI's Do-It-Herself report: https://hubs.la/Q02zkmz70 #DIY #DIYers #HomeImprovement #Renovation #Remodel
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HIRI members can now access the May 2024 update of our U.S. Size of the Home Improvement Market report. Amidst high interest rates and inflation, homeowners are exercising more caution regarding their expenditures on home improvement projects. Nonetheless, renovation endeavors persist. HIRI will also host Scott Hazelton from S&P Market Intelligence on June 27th to discuss what’s in store for the Home Improvement market in 2024 and beyond. Register for this webinar at https://lnkd.in/gsFSyVdF
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