Hightouch

Some of our team in EMEA had a great time earlier this week gathering together with Josh Kanagy to celebrate another quarter of record growth! 🍺 (Special shout-out to two critical team members on vacation but were present in spirit, Leonie van der Sleen and Frankie Hazard 🛫 ) ✋ Raise your hand if you’re jealous of this group George Lynch, Ben W., Hugo Boudry, Craig Williams, Robert Corfe, John Ade, Alexandre Poullard, Suki Randhawa, Alexandre Paradelo, Mitchell Friedman, Jimmy Simons, Jesus Rodriguez

Black Friday is just 15 days away. ⌛️ If you’re running paid media, you’re in the home stretch, where every dollar has to count. With budgets set and campaigns locked, there's no appetite for a big overhaul. But what if you could drive up ROAS without shifting your existing setup? Here are three high-impact, data-driven tweaks you can make right now to get the most out of your holiday ad spend: 1️⃣ Maximize Suppression Audience Match Rates Don’t waste budget targeting recent buyers. Boost your suppression audience match rates to ensure your dollars only reach high-conversion audiences—making every impression work harder and smarter. 2️⃣ Expand Reach in Repeat Buyer Campaigns High-value customers are likely to come back for more. By focusing on match rates in repeat buyer campaigns, you can drive more efficient conversions and enjoy higher AOVs, all without upping acquisition costs. 3️⃣ Boost Conversion Signal Quality Conversion data is the foundation of Meta, Google, TikTok, and other AI-driven ad platforms. By enhancing the Event Match Quality (EMQ) of the conversion signals you send back, you equip the AI systems to optimize bids and targeting, driving greater efficiency when it matters most. If you’re looking for practical steps to implement these, we’ve outlined them all in our latest article, including how Match Booster can instantly improve match rates and ROAS. This holiday season, let’s make every ad dollar work smarter. 💪

It’s crunch time for paid media teams everywhere. With the holiday season on the horizon, budgets are locked, creative assets are queued, and media plans are set. But here’s the good news: You don’t need a major overhaul to squeeze more revenue from your holiday ad spend. 🚀 In our latest article, we dive into three strategic, data-driven adjustments that can drive measurable improvements to your ROAS without any large-scale pivots. Here’s the playbook: 1️⃣ Maximize Suppression Audience Match Rates Prevent ad spend from going to recent buyers. Using suppression lists with higher match rates can reallocate wasted impressions toward high-conversion audiences—keeping your holiday budget efficient and productive. 2️⃣ Expand Reach for Repeat Buyer Campaigns Reach your high-value repeat buyers more effectively by boosting match rates. Repeat buyers convert more easily and yield higher AOVs, which drives up your ROAS without additional acquisition costs. 3️⃣ Enhance Conversion Signal Quality Ad platforms depend on accurate conversion signals to optimize targeting. Improve Event Match Quality (EMQ) with high-quality data from your warehouse for better ad targeting and optimized bidding, especially critical when every click counts. ✨ Example: One brand generated $273k in incremental profit by simply improving suppression match rates! Check out the full guide for these practical tips and see how our tools, like Match Booster, can help you unlock hidden ROAS potential without disrupting your current campaigns. https://lnkd.in/g8jDSGAe

Is Salesforce Marketing Cloud holding you back? Migrate/upgrade to Braze 🚀 Massive Rocket | Global Braze & Snowflake Agency has been getting a ton of questions lately about migrating from Salesforce Marketing Cloud to Braze, and it's got us thinking... maybe it's time for a little cheat sheet 🤫 ✅ Benefits ✅ Process ✅ Timeline ✅ Acceleration Hint: our new salesforce connector and CDPs like our friends at Hightouch will accelerate the process 🔥 Full cheat sheet here: https://lnkd.in/epEtNaJz

Last week Erinne Grant & I had the opportunity to visit the PetSmart HQ for a special project (more on this in the coming months). 🤐 I love PetSmart. I have vivid memories of going there as a kid and buying my first fish (RIP). 🐟 Working with PetSmart is an absolute pleasure (especially as an animal lover). I'm so excited to be able to share more about the work we're doing on the Treats Rewards Program soon. Thank you Bradley Breuer & Amber Schlaefer for taking the whole day and making us feel so welcome.

We’re so excited to feature Naisha N. in our Data Activator Spotlight! Naisha is the CRM Marketing Manager at The Flowery, a Florida-based medical cannibas startup. She’s built more than 100 audiences to market to different customer segments in Klaviyo, OneSignal, and paid media channels. It’s been a challenging hurricane season for much of Florida, which means that Naisha has been working hard to keep customers and teams across the state updated as conditions have changed at each of The Flowery’s locations. Three cheers for Naisha!

Unlock Fresh Data Strategies in Seconds—No Data Team Required Excited to introduce Sasquatch's latest project—a tool that generates creative, actionable ideas to unlock the potential in your data. You provide the tools, and the app gives you fresh strategies and possibilities for your data. And yes, it’s free to use! Want to spark some new ideas for your data strategy? Check it out in the comments 👇

🥵 You’re running countless holiday marketing campaigns. Wish there was an easier way to personalize messages to your customers? 🎁 AI Decisioning simplifies marketing. You define your goals and content variants, and AI Decisioning chooses how to reach every single customer. Your customers get tailored and impactful messages, and you can set yourself free from manually building dozens of manual audiences, journeys, and campaigns. Most importantly: it works. An e-commerce marketplace implemented AI Decisioning and boosted conversions by 22%! 💹 This is what future-proof, data-driven personalization looks like. Ready to move beyond segmentation and see how Hightouch can scale your strategy? https://lnkd.in/exiQWwqu

You know the customers you need to target on advertising platforms for your holiday sales: but what if you can’t reach them? 👀 Match Booster can, well, boost match rates. When you sync a customer or conversion list to ad platforms, Match Booster enriches it with third-party data so more of that list can be found in the ad platform. During the holiday season, this can make a BIG difference. A major DTC retailer was able to increase match rates on Google Ads from 38% to 75%— which they’ve forecasted will earn them an incremental $183k in holiday sales 💵 Read more: https://lnkd.in/exiQWwqu

🌲Marketers need to move faster than ever during the holiday season. For a great example, check out Rituals. Rituals is known for its Advent calendar, a holiday favorite. But running coordinated, data-driven campaigns across channels used to be a challenge. This year, everything changed. Rituals’ marketing team is using Hightouch to self-serve access to their data. They can instantly build and adjust customer journeys, creating personalized, cross-channel experiences—without bottlenecking their the data team. The results? 💪 Marketers now control their own campaigns, launching timely, cohesive messages across channels 🏃Audience creation time dropped from 2 weeks to hours This is the power of putting data directly in marketers’ hands during the busiest season of the year. Want to see how Hightouch can unlock your team’s full potential? 📈 https://lnkd.in/exiQWwqu