Summer Friday

Introducing #NoFilter, our new interview series with the Marketing Club of New York (MCNY) where we strip away the corporate facade of marketing to get to the heart of what we love to do. In the debut episode, our very own Alicia Wiedemann talks to the visionary founder of ShineScout lynn casey about the evolving marketing landscape and the responsibility we hold as cultural influencers. Check it out here: bit.ly/465cxcf

Curious about which industries are leading the way in ESG? In our newly released report, we look at why having a strong ESG strategy is imperative to businesses, who is currently doing it effectively, and how marketing fits into the conversation. Learn more in our third installation of our Sustainability Series here: bit.ly/4bqhIV8

After a long work week, a nice media binge can feel like heaven. Most of us at Summer Friday just want to sit back and take in shows or movies. But we also have a handful of gamers who need creative control over their stories. No binge-watching of binge-gaming reported. #ThisOrThat

We’re continuing to make moves that strengthen sustainability across our agency. Recently, we partnered with Brevo, an email marketing provider leading the way in helping reduce digital carbon footprints. They uphold the highest sustainability standards and give us some awesome new tools to help us do the same. Learn more about Brevo here: https://bit.ly/4f56Yyu

We’re excited to launch #NoFilter, our new interview series in collaboration with the Marketing Club of New York (MCNY)! Episode 1 is now live and features insightful discussions with Alicia Wiedemann, Head of Strategy here at Summer Friday, and lynn casey, Founder of ShineScout. Check it out here: bit.ly/465cxcf

A unique group called the sandwich generation carries significant responsibility supporting older and younger loved ones in their lives, leaving them feeling “squeezed.” On top of that, they've got the extra stress of planning and saving for their own futures. That usually means dealing with a ton of money worries and emotional baggage. Learn more in our newest “Behind the Curtain” report here: https://bit.ly/4bpdZae

For 95 years(!), the International Echo Awards has recognized the pioneering spirits who redefine the boundaries of marketing creativity, strategy and results. And our own Head of Content Michael Cruz is one of the leaders behind this year’s celebration. Learn more about the Awards here: bit.ly/3LmRDf7 #EchoAwards #MarketingExcellence

Did you know that 91% of utility companies surveyed by PwC have increased spending on ESG-related initiatives over the past three years? Join us as we dive into how the utilities industry (among others such as automotive and technology) are leaders in the ESG space in the third report of our four-part Sustainability Series. Download here: https://bit.ly/4bqhIV8

Wishing everyone a happy Independence Day! Make our forefathers proud tomorrow by partying like it’s 1776! 🎉 🌭 🎆

For decades, ESG has been the north star for consumers and investors interested in gauging a company’s commitment to social responsibility. But expectations continue to rise, with more stakeholders seeking radical transparency from companies beyond basic reporting. So, which industries are pulling ahead in ESG strategies? And where does marketing come into play? In the third report of our four-part Sustainability Series, we unpack what makes a good ESG strategy, who is taking charge in the space, the impact of government mandates, marketing as a key driver in ESG, and more! Dive into the report here: https://bit.ly/4bqhIV8