Helium 10

This week's news articles: 1️⃣Amazon’s Multi-Channel Fulfillment (MCF) now supports automatic order fulfillment from popular social commerce platforms like TikTok, Instagram, and Pinterest using FBA inventory. 2️⃣ Amazon has introduced a dual coupon feature, allowing sellers to offer both Subscribe & Save and Reorder coupons on the same ASIN, enhancing promotional strategies. 3️⃣ Amazon will require all compliance documentation for certain products to be approved before listing by September 30, 2024, ensuring customer safety and product integrity. 4️⃣ Holiday peak fulfillment fees for FBA will be implemented from October 15, 2024, to January 14, 2025, impacting pricing strategies during the busiest shopping season. 5️⃣ Amazon Pharmacy launches a new PillPack feature that pre-sorts medications into convenient packets for easy adherence, with fast delivery. 6️⃣ Amazon introduces new smart carrier options through the Amazon Partner Carrier Program to streamline logistics for sellers using FBA and Amazon Warehousing & Distribution. 7️⃣ A class-action lawsuit has been filed against Walmart by Amazon sellers, alleging that Walmart has allowed organized retail crime through insufficient vetting of marketplace sellers. 8️⃣ Amazon is updating its seller-fulfilled returns policy for heavy and bulky items in select European countries, requiring a prepaid return label and home collection service starting October 30, 2024. 9️⃣ Amazon continues its commitment to recyclable packaging through initiatives like Frustration-Free Packaging and the introduction of paper-based mailers as part of its goal to achieve net-zero carbon emissions by 2040. 🔟 Digital Domain partners with AWS to scale its Autonomous Virtual Human technology, enhancing capabilities in entertainment, gaming, healthcare, and more through cloud-based AI features. 1️⃣1️⃣Amazon Prime Video's new show Buy It Now, hosted by JB Smoove, features contestants pitching product ideas to investors and an audience, with the winning products sold in a special Amazon store, much like Shark Tank.

Make Q4 2024 your most profitable quarter yet by leveraging our actionable strategy guide—”Unlock Q4 Sales: Expert Amazon Advertising and Optimization Tactics!” This guide will teach you proven strategies that elite Amazon businesses rely on to maximize holiday sales while mitigating costs, broken down into easily accessible steps that even the most novice sellers can follow.  You’ll learn how to:  🔹 Identify key seasonal keywords & track your competitors  🔹 Optimize your listings for holiday shoppers  🔹 Capitalize on special offers & customer reviews  🔹 Maximize your advertising ROI with proven PPC tactics  🔹 And more! Get the full strategy guide here: https://lnkd.in/gzr4zJgt

Did you know that with Helium 10, you can easily generate custom barcode labels using an FNSKU, ASIN, or UPC? That's right! Helium 10 Portals allows you to create these labels so that you can send them directly to your factory, simplifying the labeling process. It’s fast, efficient, and hassle-free. Watch this video to learn how to create custom barcodes in just a few clicks!

Keyword Sales metrics are now available in France, Germany, Spain, Italy and the UK for the following tools: Cerebro, Magnet, Listing Analyzer, Listing Builder, Keyword Tracker, Insights Dashboard, and Product Launchpad.

This week's news articles: 1️⃣ TikTok Search Ads are now available in the US allowing for keyword based search ads that target users directly in the search results. 2️⃣ A U.S. government initiative to tighten trade exceptions for low-value imports aims to curb abuse by e-commerce giants like Shein and Temu. 3️⃣ Google is testing a full-width rich card format for e-commerce queries, displaying product results, pricing, popular stores, and review content. 4️⃣ Did you miss Amazon Accelerate? Now you can watch all sessions from Amazon Accelerate for free on demand so that you can stay up to the latest and greatest Amazon news and updates. 5️⃣ Target Announced that Target Circle Week’s 7 days of deals will start on October 6th which could present some buy box issues for Prime Big Deal Days and Walmart Deal Days. 6️⃣Walmart is now offering working capital solutions to help sellers with cash flow in Q4 through Capital by Walmart, Capital for WFS, Capital by Parafin, and Payoneer Capital Advance. 7️⃣ Walmart has a new pricing insights dashboard that will give pricing metrics and insights and will be updated regularly so that you can act quickly and stay ahead of the competition.

Join Bradley Sutton on Tuesday, September 24, 2024, at 9:00 AM PST for our monthly training and AMA. Learn 4 ways to get thousands back from Amazon and get your questions answered live during our AMA session.

This weeks news articles: 1️⃣ . Amazon just announced the dates for Prime Big Deal Days, which will be on October 8th and 9th. Did you watch Bradley's prediction last August? 2️⃣ Walmart just announced details on its first-ever Walmart Holiday Deals event, which will run from October 8th to 13th. 3️⃣ 42% of Gen Z shoppers are likely to buy gifts via social media platforms like TikTok Shop, Facebook, and Instagram this year. 4️⃣ Amazon reduced its FBA fees for small oversized products across multiple European countries. 5️⃣ Amazon DSP launch goal-based bidding. Advertisers can leverage user and impression signals alongside Amazon models to deliver efficient reach and frequency. 6️⃣ Supply Chain by Amazon is radically simplifying operations and optimizing inventory placement, unlocking faster delivery speeds that are increasing sales by an average of 20%. 7️⃣ Buy with Prime now offers expanded payment options allowing shoppers to pay via PayPal. Plus new advertising solutions inside Google Shopping Ads and even TikTok Ads. 8️⃣ The new Amazon Shipping mobile app allows you to schedule pickups directly from your own warehouse and receive real-time updates on delivery vehicles in the palm of your hand. 9️⃣ Amazon Multi-Channel Fulfillments now qualify for 3-day shipping. 🔟 Amazon just launched 5 new generative AI-powered tools for sellers, including an Amazon selling assistant, product listing, A Content, video ad creation, and more. 1️⃣1️⃣ Amazon launched new brand-building and analytics tools which include customer journey analytics, enhanced audience tailoring, and a business planner. 1️⃣2️⃣ Bradley shares more Accelerate updates about how Amazon is cracking down on the bad players in the space, big seller support updates, and more!

Wow, what an amazing few days at Amazon Accelerate! We connected with sellers, learned game-changing insights, and explored next-level tools that will transform how we sell. Here's the quick rundown: 1️⃣ AI as Your Co-Pilot AI isn’t taking over—it’s here to support. From smarter listings to optimized ads, automation is making life easier, while the human touch still matters. Helium 10’s Adtomic keeps that balance strong. 2️⃣ Meet Project Amelia Amazon’s new personal assistant inside Seller Central offers tailored advice on inventory, sales, and ads– rolling out soon! 3️⃣ Faster Listings, Better Compliance AI takes care of your listings! Simply upload text, images, or URLs, and let AI do the rest. Plus, bulk workflows and upfront compliance checks are coming soon. Pair this with Helium 10’s Listing Builder for optimal results! 4️⃣ Brand-Building Made Easy Customer Journey Analytics Enhanced Audience Tailoring = Reach high-intent shoppers and cross-sell like a pro—just like you can with Helium 10’s Market Tracker! 5️⃣ AI-Powered Ads AI-generated lifestyle images and custom videos are coming to supercharge campaigns. Pair them with Adtomic to take your ads to the next level. The future? Faster deliveries, smarter tools, and more sales. Until next year... #AmazonAccelerate2024 #EcommerceGrowth #AIforSellers #Helium10 #LetsGrowTogether #ProjectAmelia

Check out some of the big announcements at Amazon Accelerate this year, centered around unlocking AI to empower sellers and enhance the selling experience: 🌟 Project Amelia Meet your new personal assistant in Seller Central! Project Amelia offers personalized guidance for sellers—helping monitor inventory, sales trends, and optimizing advertising strategies. Available in beta now, Amelia will roll out to more US sellers soon. 🌟 Revamped Listing Experience Sellers can now upload text, images, or URLs, and AI will convert them into Amazon-ready formats, filling in product attributes like compelling titles and rich bullet points. Coming soon: bulk listing workflows and up-front product compliance requirements to speed things up! 🌟 Brand Building Tools Amazon launched Customer Journey Analytics and Enhanced Audience Tailoring to help sellers capture customer attention and focus on high-intent shoppers, while enabling better cross-selling and audience targeting. 🌟 Gen AI for Ads New tools like the Live Image Generator (adding subtle motion like steam or wind) and Video Generator (creating short, custom lifestyle videos) will roll out in the coming months. AI is transforming the seller experience, and these tools are all about efficiency, personalization, and actionable insights. That was a lot. Which feature are you most excited to try? #AmazonAccelerate2024 #AI #Ecommerce

Helium 10 kicked off at Amazon Accelerate 2024 with a wealth of insights and emerging trends in e-commerce! Here’s a quick rundown of the key takeaways from the breakout sessions: 1️⃣ AI Fatigue AI serves as a co-pilot, not a replacement for human insight. The buzz is now on "automation" for efficiency with a creative touch. 2️⃣ Advertising Knowledge Gap Few are familiar with AMC (Amazon Marketing Cloud) and DSP (Demand-Side Platform). AMC helps analyze customer behavior and campaign performance, while DSP enables programmatic ad placements on and off Amazon. Amazon is pushing the narrative of leveraging these tools to optimize ad spend. 3️⃣ Non-Linear Purchase Path Brands need multi-channel strategies, requiring advanced data tools. Helium 10’s suite provides the insights needed for these complex strategies. 💡 Helium 10 Tools in Action Today’s discussions showcased how tools like Adtomic provide an automation solution that still allows for manual creative control. Our Market Tracker and Analytics tools help bridge the advertising knowledge gap, giving you the data needed to target and engage your audience precisely. 🤔 What do you think is the most important factor when using AI in your e-commerce strategy—automation or maintaining a human touch? 📍 Come Say Hi!! Visit Us at Booth #204 #AmazonAccelerate2024 #Helium10 #EcommerceTrends