Dive into how Misha Cornes used HEARD to create the growth strategy for a leading consumer AI company. 💡 The company wanted to expand beyond early AI enthusiasts to new customer segments. HEARD enabled them to interview their customers at scale to discover unmet needs and growth opportunities. 💡 With a tens of millions of users, in-person interviews would have taken months. HEARD conducted 1200 AI-moderated interviews in three days and delivered insights on par with in-person interviews. 💡 The company used these insights to create a Use Case Taxonomy that defined the top opportunities for expansion, and guide the growth strategy across model research, product and marketing teams. This case study shows how HEARD can accelerate UX Research and drive strategic decisions across the business.
Ever felt the initial thrill of using AI tools like ChatGPT, only to wonder later, "Am I really using this to its full potential?" Dive into the world of AI adoption with me to unravel the mystery of the "Blank Box Barrier." In my latest blog post, I explore: - The surprising reasons why many users struggle to integrate AI into their daily routines - Proven strategies for enhancing user engagement and value delivery in AI companies - How a strategic Use Case Taxonomy can align product development with real user needs - A fascinating case study on leveraging AI for user research to uncover hidden insights Are you ready to break through barriers and drive real AI adoption? Read on! #AIAdoption #BlankBoxBarrier #ArtificialIntelligence #UserExperience #UXResearch #TechInnovation #GrowthStrategy #GrowthMindset #CuriosityDriven #LeadershipInAI #Heard.AI