Havas Media Network

Today, Havas unveils #Converged, a strategic, integrated plan for meaningful solutions powered by data, technology, and AI. Read more below to hear about how this transformation will fuse capabilities across Havas for a future-thought and client-centric approach! #HavasProud #Together

As the Olympics opening ceremony is set to kick off in a matter of hours, we're wrapping up our social series, "PLAYing at the Olympics." Thank you for following along these past few weeks as we've highlighted perspectives from the global Havas Play community on what the Games mean for brands and society alike, going beyond sports.   Check out the top five trends we've extracted from all our perspectives!   #HavasPlay #PlayWithMeaning #2024Olympics

In a special edition of The Meaningful Media Podcast, we unpack Google's wave-making reversal on third-party cookie deprecation. The good news is the exploration agencies and brands alike have been conducting into cookie-less alternatives is still relevant as we seek to improve digital marketing effectiveness.    To unpack this development, host Ben Downing is joined by Jamie Seltzer, Global EVP, CSA & Mx Analytics, and Paul Bland, Chief Digital Officer, Havas Media Network London, to explore the implications of this decision for marketers, businesses, and the digital ad ecosystem.   Listen NOW for insights into the rationale behind the decision, the challenges in finding cookieless alternatives, and strategies for leveraging first-party data and other new methods. Spotify: https://lnkd.in/e5_xbYtw   Apple Podcasts: https://lnkd.in/ePhGfrxQ #MeaningfulMediaPodcast #MeaningfulMedia #Cookies

The Festival of Media LATAM Awards highlights work that represents the best in media excellence across Latin America. This year, Diego Tovar, Executive Creative Director Havas Group Colombia / Head of Havas Play Colombia, has been selected as a juror in these awards! Congrats, Diego, on this incredible honor! #HavasProud #FOMLA24

As we've finalized The 2024 Mx Awards, our internal awards program highlighting the best work across our network and the talented minds behind them, we're excited to share our new social series explaining each category in greater depth and celebrating the gold winners.   Today we kick off with the "Impact Award," a category for brands who addressed a social, ethical and/or environmental issue. These campaigns aim to raise awareness about an issue or deliver benefit(s) to the consumer or local communities.   Congratulations to Havas Media Network Australia for winning gold in this category for their campaign for OzHarvest: "From Waste to Taste: Circular Cooking's Innovative Approach to Tackling Food Waste." This campaign partnered with innovative TikTok content creators to raise awareness and promote practical solutions to combat food waste.   #HavasProud #2024MxAwards #MeaningfulMedia

We were honored to have Angelique Hernandez, VP & Portfolio Lead of Havas Play North America, join She Runs It for its “What’s Hot in Media, Marketing, and Tech,” event where they tackled the state of the agency.   “It’s about being a true business partner to our clients, not just an agency partner,” shared Angelique.    As we look beyond the ad to authentically engage with consumers and connect with them through their passions and fandoms, it’s about playing in the spaces they’re in, whether that’s gaming, music, or sneakers.    “Instead of asking what the platform can do for my brand, we need to be asking how our brands can meaningfully contribute to the space and how we can enhance our target audience’s experiences on those platforms, BEYOND simply showing up in the space.”    #MeaningfulMedia #HavasProud #SheRunsIt #MarketingTrends #Advertising #AgencyLeadership

Google's recent announcement of keeping the third-party cookie creates mixed reception within the industry. 🍪 Global EVP, CSA & Mx Analytics, Jamie Seltzer, shared that 99% of Havas Media Network's clients are already working to run cookie-less campaigns. Experts say this decision will have an uneven impact; read more on what this means for players across the industry: https://lnkd.in/eFDfhSYr #DataTech #Cookies

Havas Market launches their newest white paper on the booming Luxury eCommerce landscape. Read below for key insights into industry trends, challenges, and pioneers. 💍 ✨ #HavasMarket #MeaningfulShoppingExperiences

Lucy Barnes & Harry Packshaw recently hosted our #FutureofAV breakfast event in Manchester. Joined by Chris Mawdsley, Head of Media Strategy at BBC, Sharon Furey, Head of Investment at Sky, and Shreya Chohan, Senior Streaming Partner at Amazon Ads, the conversation explored: 👉how trends in the AV landscape impact advertisers 👉the role of shoppable 👉the opportunity for attentive reach and its ROI 👉 1st party data's influence on AV strategies 👉digital transformation - how not to get left behind ...and much more. Big thanks to our panellists, a brilliant discussion all round and the first of many wider engagement opportunities with our Northern network📍. If you're interested in our #FutureOf event series, get in touch ✉️ #havasevents #avplanning #AVstrategy #AVbuying #havasmanc

IAB Europe's MIXX Awards honors Havas Media Network with 9 awards! Congratulations to Havas Play 🇫🇷, Havas Market Italy, and Havas Play Netherlands for their exceptional performance, showcasing the best of digital advertising from across Europe and advancing the industry. Find the full list of winners here: https://lnkd.in/eyQMD-R7   #HavasProud #MeaningfulMedia