Havas

Today marks a significant milestone for Havas as we proudly unveil our new global strategic plan: #Converged. After a decade of our #Together strategy, this new chapter represents a bold step forward for our organization as we further foster global collaboration at Havas and announce significant investments. Within a fast-evolving communications landscape, Converged addresses our clients’ increasing need for cross-functional, fully integrated communications solutions driven by data, technology and AI. It will transform client experience by unlocking the full potential of our capabilities across all markets to offer hyper-personalized and meaningful solutions in real-time. Through our new groupwide Converged Operating System, fusing all our global talent, capabilities, platforms and expertise, we can make the strongest and most meaningful difference to brands and businesses. Within this transformation, one constant remains: strategic and creative excellence sit at the heart of everything we do and drive our success, as well as our clients’ growth. “I couldn’t be more excited about this transformative development for Havas. Aiming at supercharging our positive impact for our clients and contributing to shaping the future of the rapidly changing communications industry, our new Converged strategy will build even more bridges between creativity, media, production, and technology than ever before. We are building a model that is future-thought, agnostic in terms of data and tech partnerships and perfectly interoperable with our clients’ systems, to meet their needs even more swiftly and cost-effectively. Converged is a collective journey, as it marks a further acceleration in our growth journey, representing a cultural shift that will resonate across every level of our organization and ensure the success of our clients and partners.” Yannick Bolloré, Chairman and CEO of #Havas Read the full press release here > https://lnkd.in/eYwvD-X2

30% of personal luxury sales are anticipated to take place online by 2025, says a report by Luxe Digital. Historically seen as a threat, multi-channel presence for Luxury eCommerce has since evolved into a necessary approach for luxury brands to meet their consumers where they are. To navigate this booming luxury eCommerce landscape, amid shifting consumer preferences and technological developments, Havas Market has put together a guide to the luxury eCommerce landscape. In this whitepaper you’ll find: 💎 Trends that luxury brands are embracing 💎 Challenges in this digital transformation 💎 Brands and platforms currently championing the space Read the full paper below or on our website here: https://lnkd.in/d7Ak7-wn #LuxuryeCommerce #HavasMarket #MeaningfulShoppingExperiences #RedefiningLuxury

With 2.5 exabytes of data generated daily, making sense of it all is a challenge. Advances in AI are crucial, but the real magic lies in storytelling. 📊📘 In our first CSA story series article, Mitzhajalla Ortega, Customer Science & Analytics Director, at Havas México, shares her perspective on transforming data into compelling narratives that make insights meaningful. Read below: #CSA #DataTech

What a year it has been for #Havas at the 2024 Cannes Lions International Festival of Creativity! Experience the vibrant atmosphere of creativity and innovation at the #HavasCafe with this video. Throwback to an incredible time!   A huge thank you to all the teams involved for making it possible, as well as our dedicated on-site production team: Christophe Pelletier, Mathieu Mercier from #MakeItLive, Roman Castillon and Stephane Sby BALMY

Last week, we revealed part one of our #topten trends seen at this year’s Cannes Lions International Festival of Creativity. Now, delve into the concluding part as we highlight the remaining standout themes from the prestigious festival! For more details, read our full report here > https://lnkd.in/eH9KdBBJ 

You are probably aware of our Instagram page MADLAND MONTHLY where we share with you a curated selection of industry news, agency moves insights, quotes and polls each month Madland Monthly 47th edition is now available. Check it out at https://lnkd.in/eEgwCg-c!

The winning secret to a four-year long marketing & technology plan? Adaptability. As the only telecommunications operator of the Paris 2024 Olympics, compared to the five operators in the Tokyo 2020 Olympics, the stakes are high for Orange who took on an additional role as marketing partner. With this heavy responsibility and a four year heads-up, the only constant for Orange was change —having to adapt their plan and still find ways innovate while doing so. In today’s The Meaningful Media Podcast episode, host Ben Downing sits down with Charles Bal from Havas Play 🇫🇷 and Sophie Bonnier from Orange for an insightful conversation into the challenges and excitement involved in powering & marketing the Paris 2024 Olympics. Listen NOW! Available on Spotify or Apple Podcasts. Spotify: https://lnkd.in/esuxPJik Apple Podcasts: https://lnkd.in/evbMQ6FX #MeaningfulMediaPodcast #MeaningfulMedia #2024Olympics

The countdown to the Paris 2024 Olympics has begun! ⏱ As we anticipate one of the premier sporting events of the year, we've engaged our Havas #PLAYers to share their anticipation for this convergence of sportsmanship and global unity. Stay tuned as we explore their perspectives on how these games exemplify community togetherness, passion, brand storytelling, and beyond...🏅 #HavasPlay #PlayWithMeaning #2024Olympics

It was another remarkable year at the Cannes Lions International Festival of Creativity with, of course, AI capturing everyone’s attention. However, beyond #AI, numerous other insights are emerging. Explore #Havas' top trends from this year's edition, and stay tuned for more!    Read our full report here > https://lnkd.in/eH9KdBBJ

Last week, we had the pleasure of hosting a diverse array of industry voices at the #HavasCafe during the 2024 Cannes Lions International Festival of Creativity! It was an incredible week, filled with exciting announcements, engaging discussions, meaningful connections, and many hard-earned victories for our talented teams.   While Cannes only lasts a week, its impact will resonate with us for months to come. Dive into our Cannes Insights & Trends report to explore key observations from our thought leaders and jurors, a recap of the festival's dominant themes, and takeaways from the week's most enlightening conversations.