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Great interview with Matt P. on how Hasbro is leveraging powerhouse brands to create and develop immersive global experiences for all fans. #hasbro #locationbasedentertainment Read the full story 👇
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
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Hasbro reposted this
Great interview with Matt P. on how Hasbro is leveraging powerhouse brands to create and develop immersive global experiences for all fans. #hasbro #locationbasedentertainment Read the full story 👇
Hasbro reposted this
Today, we announced our third quarter #earnings results. While our revenue declined, margins are up, our inventories are down, we beat expectations on EPS and we are making good progress on our transformation. We saw many bright spots across our business in the quarter. To name just a few: - Wizards of the Coast Magic grew 3% behind the releases of Bloomburrow and Duskmourn - The updated Player’s Handbook for Dungeons & Dragons is the fastest-selling product in the game’s 50-year history. - Play-Doh had its best back-to-school season, with sales up nearly 20% and the classic 4-pack becoming the top arts and crafts item. - Our Board Game team continues to deliver standout products like Monopoly Harry Potter, award-winning Life in Reterra, and Arschmallows, our best-selling adult card game. - Supply Chain delivered another quarter of cost productivity well ahead of inflation, contributing to the 2.9 pts of operating margin expansion. We’re making great strides and demonstrating the strength of our business model. A big thank you to the entire Hasbro team for your hard work and dedication in Q3! Let’s finish the year strong! 💪 https://lnkd.in/geUKX3zG
Hasbro reposted this
"Without that passion for the IP, you're not going to really deliver a product that's going to feel authentic and resonate with the fans. The fans go very deep on some of our IP and they know when it's not authentic." Eugene Evans (senior vice president of digital licensing at Hasbro and Wizards of the Coast) talks to GamesIndustry.Biz about Hasbro's "all-in" digital strategy. #ThoughtLeadership #Gaming #DigitalGaming #MobileGaming #IP
🚨CAST YOUR VOTE!🚨 The voting period for this year's Toy and Game Innovation Awards, the TAGIEs, closes this Friday October 25. ➡️ VOTE HERE: https://lnkd.in/eW8-jfiN We're thrilled that Hasbro teams, team members and products have been recognized with 11 nominations across the following categories: ⭐RISING STAR INNOVATOR OF THE YEAR (Ava Garfinkel; Maja Elliott; Sam Howes) ⭐MOST INNOVATIVE ART & DESIGN VISUALS OF THE YEAR (Scot Getchonis) ⭐MOST INNOVATIVE LICENSE OF THE YEAR (Panini America, National Basketball Association (NBA) & Hasbro) ⭐TOY INNOVATOR OF THE YEAR (NERF Better Than Balloons; Spider-Man Real Webs Ultimate Web Blaster & Hydro Pods) ⭐MOST INNOVATIVE PR & MARKETING TEAM OF THE YEAR 🎩All is Fair in Monopoly Campaign 🥛FMK Board Game Campaign ❤️Hasbro's Furby PR and Marketing Team Congratulations to all the finalists! #TAGIEs #PeopleOfPlay #Awards #Marketing #Licensing #ToyDesign #GameDesign #Innovation CC: People of Play
🚨THREE WEEKS🚨 That's how much time you have left to submit your groundbreaking toy or game idea to this year's #WomenInnovatorsOfPlay Challenge! 💡Submissions close November 12. You'll have the chance to win $10,000 USD and a VIP trip to Hasbro HQ! Learn more: https://lnkd.in/eXbTQ6K4 **The Hasbro Women Innovators of Play Challenge: open to anyone 18 who identifies as a woman or who has a woman innovator on their team, from select countries. #ToyDesign #GameDesign #ProductDesign #WomenInnovatorsOfPlay
Hasbro’s LIFE IN RETERRA has been recognized with a 2024 Leadership Award from the Forest Stewardship Council® (FSC) – the first-ever board game to receive the award! 🎉 Big congratulations to the LIFE IN RETERRA team!👏 The award recognizes excellence across industries in the use of FSC®-certified products and materials, a commitment to responsible forest management, as well as advocacy and leadership in the FSC community.🌳 Created by award-winning game designers Eric Lang and Ken Gruhl and released earlier this year under Hasbro’s Avalon Hill brand, LIFE IN RETERRA is a tile-laying strategy board game that explores themes of sustainability – and all of the paper and wood in the game are FSC®-certified. The FSC® label means that the materials used in LIFE IN RETERRA have been responsibly sourced. ➡️Learn more about LIFE IN RETERRA here: https://lnkd.in/gyTxBuUa 🍃Learn more about the Forest Stewardship Council here: www.fsc.org ➡️Check out all the 2024 FSC Leadership Award winners here: https://lnkd.in/gei8P-pf #Sustainability #ESG #BoardGames #Awards #AvalonHill #LifeInReterra #GameDesign
CHECKING IN WITH... Hasbro Entertainment’s Gabriel Marano on SCRABBLE and TRIVIAL PURSUIT, bringing MAGIC: THE GATHERING to the small screen with Netflix, and how to create content that resonates with both new and existing fans.📺 CC: Wizards of the Coast Netflix The CW Network Scopely #Television #TVIndustry #ThoughtLeadership #Entertainment #TVBusiness #MagicTheGathering #MTG #Scrabble #TrivialPursuit
ICYMI: Wizards of the Coast's Ken Troop (Global Play Leader for MAGIC) and Rebecca A. (VP of MAGIC franchise) spoke to Bloomberg and shared their thoughts on bringing new players to MAGIC: THE GATHERING. 🎨 “Think of MAGIC as a canvas...MAGIC IP is one of the things we can put on that canvas, but we can put other things on it," says Ken. Rebecca, on Universes Beyond: “It gives you the opportunity to play your favorite mechanics, or whatever it is that draws you to MAGIC, but with a slightly different character experience."✨ Last week, the team unveiled the first MAGIC: THE GATHERING cards that will be based on Marvel Entertainment’s fan-favorite characters and epic stories - coming November 4 to Secret Lair: https://lnkd.in/gKD967q5 This Superdrop will be followed in 2025 by a Universes Beyond tentpole set based on Marvel’s Spider-Man. Exciting stuff! Read more below in Bloomberg (subscription required). #MagicTheGathering #Marvel #ThoughtLeadership #TCG
⚡Today, at an exclusive panel at New York Comic Con, Hasbro’s Wizards of the Coast revealed the first MAGIC: THE GATHERING cards that will be based on Marvel’s fan-favorite characters and epic stories! For the first time ever, MTG fans will be able to get their hands on Marvel-inspired MTG cards via a Secret Lair Superdrop available Monday November 4 at 9am PT at: https://lnkd.in/gKD967q5 And this is just the beginning of our collaboration! We will continue to bring new ways for players to express their Marvel fandom through MTG’s collection of Universes Beyond crossover products. The first tentpole MAGIC set is based on Marvel’s Spider-Man and will be released in 2025. ➡️ Learn more: https://lnkd.in/gZKNedvA #MagicTheGathering #MTG #Marvel Marvel Entertainment
Earlier this week as part of the China Licensing Expo in Shanghai, Hasbro was recognized with three prestigious award wins at the CLE Night & Star Awards Ceremony! 🌟2024 Commercial Value IP of the Year: MY LITTLE PONY 🌟2024 Outstanding Licensee (Toy & Baby Products): BLOKEES x TRANSFORMERS 🌟2024 Outstanding Licensee (Trendy Toys): KAYOU x MY LITTLE PONY Congratulations to the Hasbro China team, our Licensing team, and our fantastic partners on the award wins.👏 And kudos to all the winners! #ChinaLicensingExpo #Licensing #Awards